JOURNAL OF APPLIED ACCOUNTING AND TAXATION
Vol 3 No 2 (2018): Journal of Applied Accounting and Taxation (JAAT)

Perceived Risk on Consumer Online Shopping Behaviour

Endah Setya Octaviani (Politeknik Negeri Batam)
Hendra Gunawan (Politeknik Negeri Batam)

Article Info

Publish Date
19 Oct 2018

Abstract

This study aims to determine the effect of perveived risk on consumer online shopping behavior of fashion product. The significant difference presented are the product category, using the category of fashion product as the most demand category by consumers. Samples used are students in the field of accounting at universities. The result of this research are there is negative influence of perception of product risk to customer satisfaction and re-purchased intention. The perveived cost risk has no negative effect on satisfaction and re-purchased intention. Perception of individual risk do not have a negative effect on customer satisfaction and re-purchased intention.

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Journal Info
JOURNAL OF APPLIED ACCOUNTING AND TAXATION
Website

Abbrev

JAAT

Publisher

Politeknik Negeri Batam

Subject

Economics, Econometrics & Finance

Description

Journal of Applied Accounting and Taxation (JAAT) is a journal published by Politeknik Negeri Batam. The journal is predominantly devoted to applied accounting, taxation, and finance with special focus on industries problem solving. JAAT publish quality articles based on empirical research, ...