JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)
Vol 1, No 1 (2015): Vol 1 No 1 Tahun 2015

PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN DI RESTORAN BEBEK DAN AYAM GORENG PAK NDUT SOLO

Hayati, Yetti Hunsul (Unknown)
Sekartaji, Gracia (Unknown)



Article Info

Publish Date
30 Jun 2015

Abstract

ABSTRACTThis study is about the Effect of Product Quality, Customer Satisfaction and Influence Effect of productquality to customer satisfaction conducted on Eating Duck and Chicken Fry Pak Ndut’s Restaurant. Theanalytical method used is quantitative statistics. The analysis of the data used is Analysis CorrelationCoefficient. Research results revealed the fact that the product quality affects customer satisfaction, it canbe seen in the table Correlation obtained for rxy 0710, and the value r tabel on 398 df is 0.098. it meansthere is a positive relationship between the products to customer satisfaction at home eating duck andchicken fried Pak Ndut Solo. Based on the index level of customer satisfaction can be seen that theaverage Tki is 100.1%, which means that consumers are satisfied with the quality of existing products athome eating duck and chicken fried Pak Ndut Solo. When viewed by test f and t, f test states that the valueof F count> F table that is 89.621> 1.96 by t-test and stated that t has a value greater than the value ttable is 1.966> 0.05, which means There is a significant relationship between the independent variables,Quality Products from duck and chicken fried Pak Ndut’S restaurant with Consumer Satisfaction.Keywords: Product quality and consumer satisfaction

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Journal Info

Abbrev

jimfe

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Manajemen Fakultas Ekonomi (JIMFE) aims to publish scientific articles in management which can give contribution to the education and development of the science. JIMFE welcomes empirical, theoretical, and case-based studies articles which are relevant to all management aspects ...