JURNAL ILMIAH AKUNTANSI UNIVERSITAS PAMULANG
Vol 5, No 1 (2017): Jurnal Ilmiah Akuntansi Universitas Pamulang

Memanfaatkan Data Mining danKnowledge Management System Untuk Mengoptimalkan Strategi Pemasaran pada Bank

ARDIJAN HANDIJONO (UNIVERSITAS PAMULANG)



Article Info

Publish Date
04 Dec 2017

Abstract

Many large companies store data for a long time, the data need to be stored growing increasingly large. This is commonly referred to as the Data Explosion. Likewise occurred in the banking world. Many Bank store huge data, but only got a little benefit  (Beath, 2012). Data Mining as a powerful tool in Business Intelligence can be used to find the hidden proficiency level information, especially information that supports decision in determining the marketing strategy(Sun, 2008). With the Data Mining, the company can run a Knowledge Based Marketing strategy (Shaw, 2001). To store Knowledge were found by Data Mining, so it needed a system that could manage the Knowledge systematically using Knowledge Management System. even with the Knowledge of the system can be distributed with the DM Collaboration  (Uriarte, 2008). With the construction of a Knowledge Management system which integrated with Data Mining, the company can meet the needs of lifelong learning, enhance the effectiveness of theuse of Knowledge, as well as reducing the possibility of loss of Knowledge. (ard.)

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Journal Info

Abbrev

JIA

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Akuntansi Universitas Pamulang is a publication media of scientific research in the field of accounting published by Accounting Study Program Faculty of Economics, University of Pamulang on a regular basis every six months with the aim as a medium of communication and disseminate ...