Dinar: Jurnal Ekonomi dan Keuangan Islam
Vol 5, No 2: Agustus 2018

STRATEGI PENGEMBANGAN RESTORAN HALAL SEBAGAI PENUNJANG HOTEL SYARIAH (STUDI KASUS DI UNIDA GONTOR INN, UNIVERSITAS DARUSSALAM GONTOR PONOROGO)

Nurmaydha, Agensy ( Universitas Brawijaya)
Mustaniroh, Siti Asmaul ( Universitas Brawijaya)
-, Sucipto ( Universitas Brawijaya)



Article Info

Publish Date
05 Dec 2018

Abstract

Sharia tourism is a new trend of tourism in the world. Sharia tourism opportunities are potentially very profitable. Sharia tourism accommodates many industries, such as halal food, halal travel, halal restaurants, and sharia hotels. One aspect that must be met in the certification of sharia hotels is halal certified restaurants. UNIDA Gontor Inn is one of the hotels in Ponorogo owned by Universitas Darussalam (UNIDA) Gontor which is prepared to be a sharia hotel.The purpose of this study is to determine the strategy of developing hotel restaurants to become halal restaurants as supporting sharia hotels. Determination of the development strategy using the Analytical Hierarchy Process (AHP) method. AHP calculation obtained the highest level factor level priority results, production system 0.454, the highest level goal priority is halal restaurant certificate 0.412, the priority level alternative strategy is the highest weight, determination of the production quality standard of 0.316. Hotel management must focus on determining production quality standards related to input, process and output, including purchasing raw materials, receiving, selecting, storing, processing and serving according to the Halal Assurance System (HAS) so that it can support halal restaurant certification to support the hotel sharia, as well as being a pilot of sharia hotels in Ponorogo.

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Journal Info

Abbrev

dinar

Publisher

Subject

Religion Social Sciences

Description

Dinar adalah jurnal ilmiah yang diterbitkan oleh Jurusan Ekonomi dan Keuangan Islam Universitas Trunojoyo Madura. Terbit pertama kali Agustus 2015. Jurnal ini memfokuskan pada kajian Ekonomi Islam dalam berbagai sudut pandang keilmuan. Redaksi mengundang para ahli dan segenap sivitas akademika untuk ...