Jurnal Minds: Manajemen Ide dan Inspirasi
Vol 5 No 2 (2018): December

Pengaruh Kesadaran Merek dan Citra Merek terhadap Loyalitas Pelanggan (Studi pada Pelanggan Teh Pucuk Harum Wilayah Surabaya Utara)

Anik Lestari Andjarwati (Universitas Negeri Surabaya)
Eka Chusniartiningsih (Universitas Negeri Surabaya)

Article Info

Publish Date
21 Dec 2018

Abstract

The purpose of this study is to examine and analyze the effect of brand awareness and brand image to customer loyalty on customer of Teh Pucuk Harum. This research is a causality research with quantitative approach. Technique of sampling using non probability sampling with amount 220 respondents in North Surabaya. Statistical analysis in this study is multiple linier regresiom with the help of SPSS 22.0 software. The results of this study explain that brand awareness had a positive and significant effect on the customer loyalty, and brand image had a positive and significant effect on the customer loyalty.

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Journal Info
Jurnal Minds: Manajemen Ide dan Inspirasi
Website

Abbrev

minds

Publisher

Universitas Islam Negeri Alauddin Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Minds: Manajemen Ide dan Inspirasi is a scientific and open-access journal (CC-BY clearance), published by the Management Department of the Faculty of Islamic Economics and Business, Universitas Islam Negeri Alauddin Makassar, Indonesia. It is a bi-annual publication, i.e., by June and ...