Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi
Vol 2, No 6 (2004): Edisi Desember

ANALISIS BEBERAPA FAKTOR YANG MEMPENGARUHI PREFERENSI KONSUMEN PONSEL NOKIA

Herawati, Wiwik (Unknown)

Article Info

Publish Date
21 Nov 2017

Abstract

The aim of study is to analyze the impact of atittude , perception and need on customer prefferention of nokia hand phone users in Surabaya. When analyze on opinion of 100 samples from population with accidental sampling technique and questionairre as tools for collecting the data, this study shows that there are significance impacts of atittude , perception and need on customer prefferention of Nokia's handphone.

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Journal Info
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi
Website

Abbrev

equilibrium

Publisher

Universitas Wijaya Kusuma Surabaya

Subject

Economics, Econometrics & Finance

Description

EQUILIBRIUM journal is published by Research Institution and Community Service Wijaya Kusuma Surabaya University. EQUILIBRIUM journal accepts any manuscripts or articles in the field of economics, management and accounting studies from both national and international academicians and ...