PENGARUH PRODUK DAN PROMOSI TERHADAP PEMBELIAN MIE INSTAN INDOMIE GORENG DI PASAR BARU GRESIK

GEMA EKONOMI
Vol 6 No 2 (2017)

This study aims to determine the effect of product, promotion, and againstDecision to purchase Indomie Goreng Instant noodle at Pasar Baru Gresik. This ResearchIs a quantitative study using survey methods. Test value ReliabiltasEach having influence X1 (0.694), X2 (0,573) and Y (0.813) onCronbach Alpa. Research subjects used are buyers in the new Market cityGresik which amounts to 66 people. Data analysis technique using F test at level5% significance. The results showed the significance test of the coefficientDone by consulting the price of F arithmetic (9,784)> F table (3.14) on 5% significance level and in Determination test R of 0.237 or 23.7% which means Shows the strong relationship between the variables of the variations of the influence of the product andPromotion of purchase decision variables, so it can be said hubungganVariable X to Y is strong. DOI : 10.5281/zenodo.3477681