Jurnal Manajemen Strategi dan Aplikasi Bisnis
Vol 2 No 1 (2019)

Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ

Ermalina Ermalina (Sekolah Tinggi Ilmu Ekonomi Ahmad Dahlan, Jakarta, Indonesia)

Article Info

Publish Date
15 Feb 2019

Abstract

This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction.

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Journal Info
Jurnal Manajemen Strategi dan Aplikasi Bisnis
Website

Abbrev

JMSAB

Publisher

Lembaga Pengembangan Manajemen dan Publkasi Imperium

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and ...