JURNAL ILMIAH MANAJEMEN & BISNIS
Vol 19, No 2 (2018): Oktober - Maret

Importance-Performance Analysis: Upaya Peningkatan Kualitas Layanan

Dina Lusianti (Universitas Muria Kudus)
Mia Ajeng Alifiana (Program Studi Manajemen, Universitas Muria Kudus, Indonesia Jl. Lkr. Utara, Kayuapu Kulon, Gondangmanis, Kudus, Jawa Tengah, Indonesia email : dina.lusianti@umk.ac.id)

Article Info

Publish Date
29 Oct 2018

Abstract

Service quality, although intangible, remains crucial, so this study aims to find out student satisfaction index numbers and attributes that need to be followed up to improve the quality of service. The sample of 337 students from the Faculty of Economics and Business, Universitas Maria Kudus who were still active. The method used is the Importance-Performance Analysis approach. The results of this study prove that students have felt satisfied with the services provided.

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Journal Info
JURNAL ILMIAH MANAJEMEN & BISNIS
Website

Abbrev

mbisnis

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of ...