CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Vol 2, No 2 (2019)

PENGARUH RELIGIUSITAS TERHADAP ETIKA KONSUMEN PADA GENERASI MILENIAL

Ali Wardhana (Universitas Bunda Mulia)

Article Info

Publish Date
26 Feb 2019

Abstract

Ethics plays an important role in human life, including in the millennial generation. Ethical assessment in the millennial generation needs attention from producers, considering this generation is a potential market. Thus the purpose of this study is to see the effect of religiosity on consumer ethics in the millennial generation. This study will use primary data and the questionnaireinstrument. The results showed that intrinsic religiosity had a negative effect on ethical judgment while extrinsic religiosity had a positive influence on ethical judgment.Keywords: religiosity, generation milenial, ethic judgement

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Journal Info
CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Website

Abbrev

capital

Publisher

Universitas PGRI Madiun

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

CAPITAL: Jurnal Ekonomi dan Manajemen published by Universitas PGRI Madiun with regitered number ISSN: 2598-9022 (Print) and 2598-9618 (Online), which published twice a year on September and ...