Journal of Innovation in Business and Economics
Vol 7, No 2 (2016)

BRAND POSITIONING DAN TRUST TERHADAP LOYALITAS NASABAH (STUDI PADA NASABAH BPR JTIM CABANG BATU)

Wijayana, Dona Pambudi (Unknown)

Article Info

Publish Date
19 Jul 2016

Abstract

The purpose of this study was to the positioning of brand loyalty , how positioning the brand to trust , how to trust in the loyalty and how to position the brand loyalty through customer confidence in their loan JATIM on Branch of Batu City. Sampling obtained from 100 respondents credit customers BPR Jatim on Branch of Batu City, studies using Patial Least Square ( PLS ) and the obtained results of research are positioning the brand effect on loyalty , positioning the brand effect on confidence , trust affect the loyalty and positioning the brand effect on loyalty through trust BPR JATIM on Branch of Batu City.Keywords: Brand Positioning, Loyalty, Trust

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Journal Info
Journal of Innovation in Business and Economics
Website

Abbrev

jibe

Publisher

Universitas Muhammadiyah Malang

Subject

Economics, Econometrics & Finance

Description

The Journal of Innovation in Business and Economics (JIBE) is published by the Department of Economics and Business at University of Muhammadiyah Malang in 2017. Previously this journal was known as Jurnal Media Ekonomi that was initially published in 2000. In 2011 until 2016, this journal was ...