Jurnal Bisnis dan Akuntansi
Vol 19 No 1a-2 (2017): Jurnal Bisnis dan Akuntansi

PENGARUH PRODUCT ATTRIBUTE, REFERENCE GROUP, DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA WARALABA DONAT DI JAKARTA BARAT

DEDY SUDARYONO (STIE Trisakti)
NUNO SUTRISNO (STIE Trisakti)

Article Info

Publish Date
11 May 2018

Abstract

The purpose of this research is to test and analyze empirically influence of Product Attribute, Reference Group, and Brand Trust to Brand Loyalty on donut franchise at West Jakarta. The object of this research is a donut franchise in West Jakarta. The purposive sampling technique is used in sample selection, where respondents who meet the criteria are analyzed using SPSS 20 program. The results showed that Reference Group and Brand Trust influenced Brand Loyalty, while Product Attribute had no effect on Brand Loyalty.

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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...