Jurnal Bisnis dan Akuntansi
Vol 1 No 1 (1999): Jurnal Bisnis dan Akuntansi

STANDARDISASI VS ADAPTASI BAURAN PEMASARAN GLOBAL PERUSAHAAN MULTINASIONAL

ASEP HERMAWAN (Unknown)

Article Info

Publish Date
27 Nov 2018

Abstract

The paper marketing theories underlying standardization or adaptation and also discusses empirical articles about the controversy on these issues and directions for futher research are also proposed.

Copyrights © 1999




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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...