Majalah Ilmiah Bijak
Vol 14, No 2: September 2017

Positioning Citra PKS di Mata Konstituen (Sebuah Pendekatan Brand Association Terhadap Konstituen PKS di Kelurahan Jati, Kecamatan Pulogadung, Jakarta Timur )

Angelika Rosma (Institut Ilmu Sosial dan Manajemen STIAMI)

Article Info

Publish Date
16 Oct 2019

Abstract

This research analyzes the Positioning of PKS image to its constituents in Jati Village, Pulogadung Sub-district. The positioning of this party image uses the theory of brand association and positioning theory. This research uses quantitative approach with survey method and cluster analysis. The largest cluster result shows that PKS image is still good and its positioning is the Da'wah Party.

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Journal Info
Majalah Ilmiah Bijak
Website

Abbrev

bijak

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every ...