<![CDATA[The practical purpose of writing this journal was to find out whether the famous Christian Dior brand has legal protection when viewed from the concept of brand dilution. The research method used was normative juridical. Brand dilution is different from general brand violations. Brand dilution occured when well-known brands are used in goods of different types. The dilution of the brand does not require proof of the possibility of confusion to the consumer. The use of the famous Christian Dior brand by third parties can cause a reduction in the strength of the distinctiveness or uniqueness of the Christian Dior brand. The concept of brand dilution was actually implied in article 21 paragraph (1) letter c of Law No. 20 of 2016 concerning Trademarks and Geographical Indications, but has not been specifically regulated. This resulted in a legal vacuum in resolving disputes over famous brands that occurred in Indonesia.]]>
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