<![CDATA[This study aims to test and analyze the effect of price, product quality and service quality on customer satisfaction. The location in this study was at Banaran 9 coffee and tea restaurant Semarang. The population in this study were Banaran 9 customers coffee and tea Semarang restaurants, because the population is very large, this study uses a sample of 100 respondents. The sampling technique with purposive sampling data collection method. The purposive sampling criteria is that you have been a customer for at least 1 year and have income. The data used in this study is primary data, with a questionnaire as a research instrument. Data is processed with SPSS version 19 and the tools used are multiple linear regression, validity test, reliability test, F test, determination coefficient test (R2), and t test. The results of the study show that the price variable does not affect customer satisfaction, product quality and service quality have a positive and significant effect on customer satisfaction.]]>
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