Grimsa Journal of Business and Economics Studies aims to provide a platform for researchers, scholars, and professionals to share their innovative ideas, findings, and insights in the following areas: Economic Theory and Analysis, Business Management and Strategy, Finance and Investment, Marketing and Consumer Behavior, Entrepreneurship and Innovation, International Business and Trade, Economic Development and Policy, Sustainable Business Practices, Data Analytics and Business Intelligence, Labor Economics and Human Resources, Financial Technology, Business Ethics and Corporate Governance