ASWALALITA Journal of Dawah Management is an academic peer reviewed journal published by the Department of Dawah Management IAINU Tuban Indonesia The journal is dedicated to advancing the study and practice of Islamic propagation (dawah) with a distinctive focus on management strategies that are rooted in the socio cultural realities of Indonesian Muslim communities What sets ASWALALITA apart is its emphasis on integrating Islamic values with local wisdom community based empowerment, and the management of dawah activities in rural pesantren based and traditional religious settings contexts that are often underrepresented in global scholarship. The journal explores a broad range of topics including strategic planning for Islamic institutions leadership and governance in dawah human and financial resource management digital media and communication strategies socio religious development, and the transformation of dawah practices in response to contemporary challenges. In addition to theoretical and empirical studies, ASWALALITA encourages articles that engage with participatory approaches, grassroots innovations and the unique dynamics of dakwah management within multicultural and pluralistic societies. The journal publishes original research papers, literature reviews, and conceptual articles in both English and Indonesian. It aims to contribute to global academic discourse while foregrounding the lived experiences and local models of Islamic propagation in Indonesia.