JOMBA: Journal of Management and Business Analytics is a peer-reviewed, open-access journal that publishes high-quality research in management and business analytics. It serves as a platform for academics, researchers, and practitioners to share insights, methodologies, and applications in data-driven decision-making and business strategies. Business Management: Strategy, HR, operations, marketing, finance, entrepreneurship, corporate governance. Business Analytics: AI, machine learning, big data, decision support, predictive analytics. Digital Transformation: E-commerce, blockchain, cybersecurity, IoT, Industry 4.0. Sustainability & CSR: ESG, green business, ethical decision-making, circular economy. Emerging Trends: Behavioral economics, neuromarketing, AI in business strategy.