MANTRA : Journal of Multidisciplinary Research and Management is a scientific journal focusing on Business and Management Studies. The journal provides a platform for academics, researchers, practitioners, and professionals to publish original research, conceptual studies, and applied studies related to the development of business, management, organizations, entrepreneurship, and economic activities. The journal adopts a multidisciplinary approach by integrating business and management perspectives with relevant disciplines such as technology, law, healthcare, education, sustainability, tourism, and other related fields. However, all submitted manuscripts must demonstrate a clear relevance and contribution to the field of business and management.