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JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by Universitas Sam Ratulangi
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329" : 12 Documents clear
ANALYSIS OF PRODUCT POSITIONING ON ASIAN MOBILE PHONE PRODUCTS IN MANADO Roring, Dio Rio; Pangemanan, Sifrid S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.508 KB) | DOI: 10.35794/emba.2.3.2014.5807

Abstract

Cellular phone that was once only used to send messages and get in touch with each other, has now turned into a lot of functions and is very sophisticated, with the development of mobile products makes a mobile phone into an object that is in need tape that used to have multiple mobile phone functions that have only by some well-known product now owned or installed into the phone - mobile phone often known by the mobile phone made ​​in asia or asian mobile phone such as: Oppo, Lenovo, HTC, Mito, ZTC, Nexian mobile phones that previously mobile phones that not have capabilities that have high brand value, because it saw the economic competition now finally they apply to adds some features that other mobile phone into their console at low prices.The key findings regarding the physical characteristic showed the top two considerations included: price and Quality.  The purpose of this research to identify the age, occupation and latest education of each customers  by creating a multidimensional scaling. With 100 respondents are contributed andMultidimensional Scaling method is used in this research. In this case, people in Manado have a different perception towards Mobile Phones. Mobile Phone branded Htchave attention from customers as best based on quality and Mobile Phone branded ZTC as the expensive based on price. The results of the analysis showed that others competitors have to increase their quality and adjust their price to compete and get attention from customers.   Keywords: product positioning, perceived price, quality.
THE IMPACT OF CUSTOMER LOYALTY PROGRAM TO CUSTOMER LOYALTY (STUDY OF GAUDI CLOTHING STORE MANADO) Rumbay, Priscilla Jennifer
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.918 KB) | DOI: 10.35794/emba.2.3.2014.5809

Abstract

This research is to analyze the impact of loyalty program member card to customer loyalty in Gaudi clothing store Manado. Loyalty program is one of the important marketing strategic in industries nowadays to gain customer and to retain customer. Loyalty program member card contains of discount, point reward, special treatment and privilege are influencing the customer loyalty in this case Gaudi clothing store Manado card holder. This research is a quantitative research that associative with multiple linear regression analysis technique. The respondent of this research is Gaudi member that has Gaudi member card. Loyalty program member card which is Discount, point reward, special treatment and privilege have a significant influence to customer loyalty. It has proven that means there is significant relationship between the four independent variables with dependent variable. This research conclude that there is significant partial and simultaneous of Loyalty program (discount, point reward, special treatment and privilege) on customer loyalty. This study suggests to the store that member card is really important marketing strategic and personal approach to the customers about the stock info is really important to the loyalty of member card holder. Keywords: loyalty program, privilege, customer loyalty.
PENCITRAAN MERK, PENETAPAN HARGA DAN INOVASI PRODUK PENGARUHNYA TERHADAP LOYALITAS KONSUMEN DALAM MEMBELI MOBIL TOYOTA AVANZA DI KOTA MANADO Roring, Billy C.; Mekel, Peggy A.; Soegoto, Agus Supandi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.376 KB) | DOI: 10.35794/emba.2.3.2014.5801

Abstract

Penerapan strategi akan menentukan keberhasilan dalam pencapaian tujuan perusahaan, maka citra merk suatu produk haruslah sesuai dengan kualitas produk yang ditawarkan kepada konsumen dan harga yang diberikan serta beragam inovasi untuk nilai suatu produk. Tujuan penelitian untuk mengetahui pengaruh citra merk, harga dan iovasi terhadap loyalitas konsumen dalam membeli mobil Toyota avanza di PT. Hasjrat Abadi cabang Manado. Sampel penelitian yang digunakan sebanyak 95 orang. Metode penelitian yang digunakan adalah jenis penelitian asosiatif dengan teknik Analisa data menggunakan regresi linear berganda. Hasil penelitian secara simultan citra merk, harga dan inovasi produk berpengaruh terhadap loyalitas konsumen, secara parsial citra merk tidak berpengaruh signifikan terhadap loyalitas konsumen sedangkan harga dan inovasi produk berpengaruh positif dan signifikan terhadap loyalitas konsumen. Pihak manajemen sebaiknya meningkatkan citra merk mobil Toyota avanza sehingga konsumen lebih tertarik untuk senantiasa menggunakan avanza yang ditawarkan oleh perusahaan. Kata kunci: citra merk, harga, inovasi produk.
THE INFLUENCE OF INDIVIDUAL PERSONALITIES TOWARDS TEAM PERFORMANCE AT PT. BPR PRISMA DANA MANADO Untu, Mario Rahmat
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.057 KB) | DOI: 10.35794/emba.v2i3.5806

Abstract

In today’s global and competitive environment, one of the more often debated issues in the study of organizational behavior is the effects of workforce diversity such as personality on team performance. Workforce diversity refers to employee’s individual differences and similarities. It stands for individuality that includes personality, gender, race, nationality, ethnicity, region, income, marital status, work experience, perceptions among others. The purpose of this study was to examine how individual personality impact on team performance. The target population of this study consisted of employees of Prisma Dana (PT. BPR). Questionnaire was used to select a sample of 30 employees of BPR Prisma Dana Manado. The findings on the individual personality towards team performance showed that the extraversion personality trait is the most predictive of job performance at followed by conscientiousness, openness to experience, emotional stability and agreeableness. In conclusion, the majority of BPR Prisma Dana’s workforce is mainly composed of an extraversion personality trait, which has been found most predictive of job performance at the organization. The management party of BPR Prisma Dana need to consider about the importance on emotional stability of the employee, regarding with it in advanced.   Keywords: personality, performance, organizational behavior.
THE EFFECT OF PERCEIVED PRICE AND PERCEIVED QUALITY ON PURCHASE INTENTION AT SHMILY CUPCAKES STORE MANADO Tansil, Michell Jay; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.703 KB) | DOI: 10.35794/emba.2.3.2014.5808

Abstract

Cupcakes are an option that consumers are able to offer delights cupcakes, flavors that suit the tastes of consumers, and use quality ingredients. This is done so that all of the products offered will be a place both in the eyes of the public as consumers or potential consumers, because in choosing products is based on buying the interest that will affect the type, the taste of the product that is bought. Therefore, the pastries entrepreneur/ company are required to continue to make improvements, especially on the quality of its products. This research aim of the influence of perceived price and perceived quality on consumer purchase intention partially and simultaneously. This research used quantitative method. The analytical method used was multiple linear regression analysis. The data used in this research is primary data obtain through the questionnaire. The population of this reseacrh is the consumer of SHMILY Cupcakes in Manado. The samples taken are 100 respondents. This research concludes findings there is a significant effect of perceived price and perceived quality on consumer purchase intention simultaneously. But partially the effect of perceived quality on consumer purchase intention is more significant than the effect of perceived price on consumer purchase intention. The owner of SHMILY cupcakes store should more consider of quality than price since there is a significant effect of quality on purchase intention.   Keywords: perceive price, perceive quality, consumer purchase intention.  
COMPARATIVE STUDY OF CONSUMER BUYING BEHAVIOR AT MUSIC PLAYING AND NON MUSIC PLAYING SHOE STORES Menajang, Irene Ladies
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.678 KB) | DOI: 10.35794/emba.2.3.2014.5811

Abstract

Consumers are not only shopping to meet their needs, but they also are going to look for stores that provide a pleasant experience. Music can be an important compnent of store atmosphere and plays a role in purchase decision meaking process. Background music can be heard in almost all fashion stores including shoe stores in Manado. But, there are still shoe stores that are not playing background music. The objective of this research is to analyze the significant difference of consumer buying behavior at music playing and non music playing shoe stores. The type of this research is a comparative study. This research use quantitative method and independent sample t-test to analyze the data. The population observed are people in Manado who has experience in music playing and non music playing shoe stores in Manado which are Payless and Everbest shoe stores. The samples of this research are 100 respondents, consist of 50 respondents that have experience in music playing store and 50 respondents that have experience in non-music playing store, which are Payless and Everbest. This study reveals that there is no significant difference in consumer buying behavior at music playing and non music playing shoe stores. Music can be an important element in store environment, but music has no influence to motivate consumers to frequently visit and reccomend the store to the others.   Keywords: consumer buying behavior, music
ANALYZING THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON BUYING DECISION HONDA MATIC MOTORCYLES IN MANADO Tamunu, Melvern; Tumewu, Ferdinand
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.522 KB) | DOI: 10.35794/emba.v2i3.5804

Abstract

Competition are currently make the company tight competition. Prices and product quality was a thing would influence the buying decision. This study aims to determine the influence of price and product quality on buying decision honda matic motorcyles in Manado. Where the independent variables are price, and the product quality  influence the buying decision as the dependent variable. This research used quantitative method. The analytical method used was multiple linear regression analysis. The data used in this research is primary data obtain through the questionnaire.  The population in this study is the owner of the Honda motorcycle. Samples are taken from 100 respondents using purposive sampling technique. The results of the study variables price and product quality variables simultaneously against influential buying decision. Companies should improve the image of Honda. Although Honda Matic affordable, but not a cheap bike, so the selling price in the market is maintained. This relates to the market assumptions regarding post-sale price of motorcycles in the market. The company should be able to maintain or even increase quality of the product.   Keywords: purchase decision, price, product quality
PENGARUH ORIENTASI KEWIRAUSAHAAN, INOVASI PRODUK, DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN USAHA NASI KUNING DI KOTA MANADO Djodjobo, Cynthia Vanessa; Tawas, Hendra N.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.176 KB) | DOI: 10.35794/emba.2.3.2014.5800

Abstract

Penelitian ini merupakan sebuah pengujian dari pengaruh orientasi kewirausahaan, inovasi produk, dan keunggulan bersaing terhadap kinerja pemasaran usaha nasi kuning di kota Manado. Jumlah pelaku usaha nasi kuning khas Manado yang terus berkembang  menuntut kemampuan bersaing dalam memasarkan produknya. Penelitian ini menggunakan pendekatan kuantitatif. Metode penelitian yang digunakan asosiatif. Data penelitian didasarkan pada tinjauan literatur yang relevan serta angket yang dikirim pada 47 pemilik usaha nasi kuning di kota Manado. Penelitian menggunakan metode sampling jenuh. Alat analisis data yang digunakan adalah analisis jalur. Hasil penelitian menggaris bawahi bahwa orientasi kewirausahaan tidak berpengaruh positif dan signifikan terhadap keunggulan bersaing, inovasi produk berpengaruh positif dan signifikan terhadap keunggulan bersaing, orientasi kewirausahaan dan inovasi produk secara simultan berpengaruh positif dan signifikan terhadap keunggulan bersaing, dan keunggulan bersaing berpengaruh positif dan signifikan terhadap kinerja pemasaran. Sebaiknya pemilik usaha nasi kuning di kota Manado meningkatkan keunikan produk dan kualitas produk yang sesuai dengan keinginan konsumen. Kata kunci: orientasi, kewirausahaan, inovasi, keunggulan bersaing
THE INFLUENCE OF CONSUMERS’ TIE STRENGTH, HOMOPHILY AND SOURCE CREDIBILITY TOWARD ELECTRONIC WORD-OF-MOUTH (EWOM) BEHAVIOR Oroh, Winda Lely
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.374 KB) | DOI: 10.35794/emba.2.3.2014.5810

Abstract

Electronic word-of-mouth (eWOM) in the form of online product reviews can influence the sales of a product and/or service, and that informational‐based determinants are very important to consumers when evaluating reviews. The purpose of this research is to analyze the influence of consumers’ tie strength, homophily, and source credibility toward electronic word-of-mouth behavior (eWOM). This research used quantitative analyze. The method used to analyze the data is the Multiple Regression Analysis. The population observed is the consumer who ever buy outfit product through online services and give publication via electronic word-of-mouth (eWOM) located in Manado, North Sulawesi with sample size as many as 100 respondents.  The result from this research is tie strength and source credibility influences the electronic word-of-mouth (eWOM) behavior both simultaneously and partially. While homophily has no significant influence to the electronic word-of-mouth (eWOM) behavior partially. This research suggests that tie strength is the dominant influence variable toward electronic word-of-mouth (eWOM) behavior. It means that the consumers of outfit product in Manado considered closeness is the important factor that influenced consumer to exchange information online. Keywords: tie-strength, homophily, source credibility
THE IMPACT OF CELEBRITY ENDORSEMENT TO YOUTH CONSUMER PURCHASE DECISION ON ADIDAS APPAREL PRODUCT Lombo, Victor Eko Prasetyo; Tielung, Maria V. J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.268 KB) | DOI: 10.35794/emba.v2i3.5803

Abstract

Celebrity endorsements are commonly used strategies for promoting various types of products, services or brands. The main purpose of using celebrity endorser is to influence consumer behaviour, especially purchase intention that will lead to consumer purchase decision, which is directly linked to the revenue of the company. This research is conduct in Manado, North Sulawesi. The objectives of this research are to know the influence of celebrity endorsement to consumers’ purchase decision of Adidas product in Manado partially and simultaneously. This research is the causal type of research where it will investigate the influence of celebrity’s credibility on consumer purchase decision. The population in this study is the youth consumers of Adidas apparel products, whereas samples taken are 100 respondents. The conclusion of this research, there is a significant influence of attractiveness, trustworthiness, and expertise of celebrity endorser, simultaneously, on youth consumer purchase decision. There are also significant influences of attractiveness and expertise of celebrity endorser, partially, on youth consumer purchase decision. This study reveals that attractiveness is the most significant credibility source to influence youth consumer purchase decision. This means youth consumers significantly influenced by the physical appearance of celebrity endorsement in making purchase decision. Keywords: consumer purchase decision, celebrity endorsement, attractiveness

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123 Vol 3, No 3 (2015): Jurnal EMBA, HAL 1004 - 1125 Vol 3, No 2 (2015): Jurnal EMBA, HAL 1008 - 1123 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1204- 1323 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1072- 1203 Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003 Vol 3, No 2 (2015): Jurnal EMBA, HAL 884- 1007 Vol 3 (2015): Jurnal EMBA, HAL 1126 - 1265 Vol 3, No 1 (2015): Jurnal EMBA, HAL 951- 1071 Vol 3, No 3 (2015): Jurnal EMBA, HAL 744 - 877 Vol 3, No 3 (2015): Jurnal EMBA, HAL 608 - 743 Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607 Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482 Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362 Vol 3, No 3 (2015): Jurnal EMBA, HAL 119 - 240 Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118 Vol 3, No 2 (2015): Jurnal EMBA, HAL 758- 883 Vol 3, No 2 (2015): Jurnal EMBA, HAL 629- 757 Vol 3, No 2 (2015): Jurnal EMBA, HAL 375-499 Vol 3, No 2 (2015): Jurnal EMBA, HAL 247- 374 Vol 3, No 2 (2015): Jurnal EMBA, HAL 124- 246 Vol 3, No 1 (2015): Jurnal EMBA, HAL 841- 950 Vol 3, No 1 (2015): Jurnal EMBA, HAL 717- 840 Vol 3, No 1 (2015): Jurnal EMBA, HAL 592- 716 Vol 3, No 1 (2015): Jurnal EMBA, HAL 474- 591 Vol 3, No 1 (2015): Jurnal EMBA, HAL 358- 473 Vol 3, No 1 (2015): Jurnal EMBA, HAL 231- 357 Vol 3, No 1 (2015): Jurnal EMBA, HAL 118- 230 Vol 3, No 1 (2015): Jurnal EMBA, HAL 001- 117 Vol 3 (2015): Jurnal EMBA, HAL 500- 628 Vol 2, No 3 (2014): Jurnal EMBA, HAL 1686 - 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475 Vol 1, No 3 (2013): JURNAL EMBA, HAL 339-445 Vol 1, No 3 (2013): Jurnal EMBA, HAL 233 - 354 Vol 1, No 3 (2013): JURNAL EMBA, HAL 230-338 Vol 1, No 3 (2013): Jurnal EMBA, HAL 118 - 232 Vol 1, No 3 (2013): JURNAL EMBA, HAL 110-229 Vol 1, No 3 (2013): Jurnal EMBA, HAL 001 - 117 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1 - 115 Vol 1, No 3 (2013): JURNAL EMBA, HAL 1-109 Vol 1, No 4 (2012): Jurnal EMBA, HAL 116 - 234 More Issue