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JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by Universitas Sam Ratulangi
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol 2, No 3 (2014): Jurnal EMBA, HAL 853 - 972" : 12 Documents clear
CONSUMERS’ PERCEPTIONS AND ATTITUDES TOWARDS OPTICAL DISCS AND ONLINE PIRACY IN MANADO Robot, Sara Fransisca Caroline
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 853 - 972
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.01 KB) | DOI: 10.35794/emba.2.3.2014.5733

Abstract

Piracy is a bad impact of technology development. It is affecting worldwide included Indonesia. But despite the bad impact the piracy brought, many people choose to involve in piracy activity and ignore the morality of their behavior in order to seek the benefit they can get from piracy. This research is designed to have a clearer image and deeper understanding about the consumers’ perceptions and attitudes towards optical discs and online piracy in Manado specifically among university students from 5 universities (De La Salle University, Nusantara University, Politeknik University, Pembangunan Indonesia University and Sam Ratulangi University). The method used in this research is qualitative research methodology with case study research approach and provided a descriptive insight about the piracy phenomenon. The sample of this research is 14 informants who are university students in Manado and participating in piracy. The findings, the university students do think and know the piracy is illegal and bad but because of the advantages of piracy, like cheaper price, easy access to its product and availability of product the university students prefer pirated product rather than original product and ignore the morality of their behavior and current law. The piracy situation like now may be continues to exist in the future. This research suggests the government and related companies to do several proper actions (manage the law and information, more advance in security and technology also teach and guide the people) to fight piracy.   Keywords: consumer perceptions, attitudes, piracy, online
THE CUSTOMER PERCEPTION OF LOCAL GOLD JEWELRY RETAILER IN TRADITIONAL MARKET- PASAR 45 MANADO Jalaham, Winda Angraini; Pangemanan, Sifrid S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 853 - 972
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.91 KB) | DOI: 10.35794/emba.2.3.2014.5731

Abstract

Gold jewelry is the one of complete package especially for women. Gold Jewelry is something that including of needs and wants. Hobby is specific with needs. Someone that has hobby to buy gold jewelry is someone that compels their action for their satisfaction. Others oppose gold jewelry is something that someone want. Lifestyle and self-esteem can make someone desired something in satisfaction. In business, perception of customers is important. The purpose of this study is to analyze the Customer Perception of Branded and Non-Branded Local Gold Jewelry Retailer in Traditional Market Pasar 45 Manado. The population observed was customers of jewelry in Manado City with using In-depth interview as many as 10 informants. This research is using qualitative method by using descriptive research that will describe the topic and explain the result of the interview. Interview result showed that most of customers are interested with non-branded products because non-branded products have many kind of model variant, price is affordable, and appropriate for all society. In traditional market, promotion should be a further enhanced. However, promotion of product quality and product design that they have, should be able to show that the product is can compete with branded products. Keywords: customer perception, promotion, jewelry

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123 Vol 3, No 3 (2015): Jurnal EMBA, HAL 1004 - 1125 Vol 3, No 2 (2015): Jurnal EMBA, HAL 1008 - 1123 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1204- 1323 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1072- 1203 Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003 Vol 3, No 2 (2015): Jurnal EMBA, HAL 884- 1007 Vol 3 (2015): Jurnal EMBA, HAL 1126 - 1265 Vol 3, No 1 (2015): Jurnal EMBA, HAL 951- 1071 Vol 3, No 3 (2015): Jurnal EMBA, HAL 744 - 877 Vol 3, No 3 (2015): Jurnal EMBA, HAL 608 - 743 Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607 Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482 Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362 Vol 3, No 3 (2015): Jurnal EMBA, HAL 119 - 240 Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118 Vol 3, No 2 (2015): Jurnal EMBA, HAL 758- 883 Vol 3, No 2 (2015): Jurnal EMBA, HAL 629- 757 Vol 3, No 2 (2015): Jurnal EMBA, HAL 375-499 Vol 3, No 2 (2015): Jurnal EMBA, HAL 247- 374 Vol 3, No 2 (2015): Jurnal EMBA, HAL 124- 246 Vol 3, No 1 (2015): Jurnal EMBA, HAL 841- 950 Vol 3, No 1 (2015): Jurnal EMBA, HAL 717- 840 Vol 3, No 1 (2015): Jurnal EMBA, HAL 592- 716 Vol 3, No 1 (2015): Jurnal EMBA, HAL 474- 591 Vol 3, No 1 (2015): Jurnal EMBA, HAL 358- 473 Vol 3, No 1 (2015): Jurnal EMBA, HAL 231- 357 Vol 3, No 1 (2015): Jurnal EMBA, HAL 118- 230 Vol 3, No 1 (2015): Jurnal EMBA, HAL 001- 117 Vol 3 (2015): Jurnal EMBA, HAL 500- 628 Vol 2, No 3 (2014): Jurnal EMBA, HAL 1686 - 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726 Vol 2, No 3 (2014): Jurnal EMBA, HAL 477 - 597 Vol 2, No 3 (2014): Jurnal EMBA, HAL 361 - 476 Vol 2, No 3 (2014): Jurnal EMBA, HAL 236 - 360 Vol 2, No 3 (2014): Jurnal EMBA, HAL 116 -235 Vol 2, No 3 (2014): Jurnal EMBA, HAL 001 - 115 Vol 2, No 2 (2014): Jurnal EMBA, HAL 841-965 Vol 2, No 2 (2014): Jurnal EMBA, HAL 716-840 Vol 2, No 1 (2014): Jurnal EMBA, HAL 595-715 Vol 2, No 1 (2014): Jurnal EMBA, HAL 470 - 594 Vol 2, No 1 (2014): Jurnal EMBA, HAL 353 - 469 Vol 2, No 1 (2014): Jurnal EMBA, HAL 234 - 352 Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233 Vol 2, No 1 (2014): Jurnal EMBA, HAL 01 - 122 Vol 2, No 4 (2014): Jurnal EMBA, HAL 1- 116 Vol 1, No 4 (2013): Jurnal EMBA, HAL 2264 - 2381 Vol 1, No 4 (2013): Jurnal EMBA, HAL 2143 - 2263 Vol 1, No 4 (2013): Jurnal EMBA, HAL 2015 - 2142 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1892 - 2014 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1770 - 1891 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1650 - 1768 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1533 - 1649 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1406 - 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475 Vol 1, No 3 (2013): JURNAL EMBA, HAL 339-445 Vol 1, No 3 (2013): Jurnal EMBA, HAL 233 - 354 Vol 1, No 3 (2013): JURNAL EMBA, HAL 230-338 Vol 1, No 3 (2013): Jurnal EMBA, HAL 118 - 232 Vol 1, No 3 (2013): JURNAL EMBA, HAL 110-229 Vol 1, No 3 (2013): Jurnal EMBA, HAL 001 - 117 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1 - 115 Vol 1, No 3 (2013): JURNAL EMBA, HAL 1-109 Vol 1, No 4 (2012): Jurnal EMBA, HAL 116 - 234 More Issue