cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dias Pabyantara Swandita Mahayasa
Contact Email
dias.pabyantara@unsoed.ac.id
Phone
-
Journal Mail Official
juss@unsoed.ac.id
Editorial Address
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman Jl. HR. Bunyamin 993 Grendeng, Purwokerto Utara Purwokerto 53122, Jawa Tengan Indonesia
Location
Kab. banyumas,
Jawa tengah
INDONESIA
JUSS (Jurnal Sosial Soedirman)
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 25810316     DOI : https://doi.org/10.20884/juss
Core Subject : Humanities, Social,
Humanities Social Sciences
JuSS (Jurnal Sosial Soedirman) is published by the Faculty of Social and Political Sciences Universitas Jenderal Soedirman. The aim of this journal is to disseminate ideas on social and political issues at both national and global levels. JuSS covers a wide range of topics of social and political science, on the range of: Community Welfare, Civil society movements, Digital , society and disruption, Gender issues, family and marriages, Media, information & literacy, Tourism development, Sociocultural, anthropology, Politics & governance, International politics & security studies, radicalism and terrorism, Public policy and Citizenship & public management.
Arjuna Subject : Ilmu Sosial - Ilmu Politik dan Hubungan Internasional
Articles 21 Documents
 1   2   3 
Search results for , issue "Vol 1 No 1 (2017)" : 21 Documents clear
PENGARUH TAYANGAN IKLAN TELEVISI ‘CHIPS AHOY!’ TERHADAP EKUITAS MEREK Rhisa Wijayanti
JUSS (Jurnal Sosial Soedirman) Vol 1 No 1 (2017): JUSS (Jurnal Sosial Soedirman)
Publisher : Fakultas Ilmu Sosial and Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.352 KB) | DOI: 10.20884/1.juss.2017.1.1.393

Abstract

Promotion through advertising is often done in an effort to develop the association, close relationship between brands with the consumers in order to create equity. The aim of this study was to determine the influence of 'Chips Ahoy!' ad, Baking Show version towards brand equity to children. This study used the quantitative method to prove the hypothesis. The method which used to determine samples was done by Slovin’s formula and the sample was selected by proportional stratified random sampling. Respondents for this study were children from 1 to 6 elementary school grades with 214 people for the number population and 68 people were selected as sample respondents. Referring to the theory of Cognitive Development from Jean Piaget, respondents are researched by several age categories: pre-operational (2-7 years), concrete operations (8-11 years) and formal operation (12 years). The theory that used in this study was framed in Cognitive Response Models by Belch and Belch. The technique of data analysis used simple linear regression and the hypothesis testing used Pearson Product Moment Correlation test. Results showed that the effect was quite low but its still accordance with the theory that the process of thinking on children, in terms of the advertising perceive are changed along with the ages and the experiences. These results for this study was proven that showed the correlation coefficient R was 0.611 so it could be said that there were low effects but definite between the variables, and has a positive direction and significant of 0,001 < 0,05 which means Ha was accepted and Ho was rejected. The results of the regression test showed that the effect of Television Ad 'Chips Ahoy!' towards the brand equity to the children was 37.3%.

Page 3 of 3 | Total Record : 21

 1   2   3 

Filter by Year

2017 2017


Reset
Filter By Issues
All Issue Vol 8 No 1 (2025): JUSS (Jurnal Sosial Soedirman) Vol 7 No 2 (2024): JUSS (Jurnal Sosial Soedirman) Vol 7 No 1 (2024): JUSS (Jurnal Sosial Soedirman) Vol 6 No 2 (2023): JUSS (Jurnal Sosial Soedirman) Vol 6 No 1 (2023): JUSS (Jurnal Sosial Soedirman) Vol 5 No 1 (2021): JUSS (Jurnal Sosial Soedirman) Vol 5 No 1 (2021): PENDIDIKAN DAN PEMBERDAYAAN Vol 4 No 1 (2020): PEMBERDAYAAN KESEHATAN DAN PEREMPUAN DI BERBAGAI DAERAH Vol 4 No 1 (2020): JUSS (Jurnal Sosial Soedirman) Vol 3 No 2 (2019): PEMBERDAYAAN EKONOMI DAN PENDIDIKAN Vol 3 No 2 (2019): JUSS (Jurnal Sosial Soedirman) Vol 3 No 1 (2019): PENDIDIKAN, POLITIK, DAN EKONOMI DI ERA KONTEMPORER Vol 3 No 1 (2019): JUSS (Jurnal Sosial Soedirman) Vol 2 No 2 (2018): OTONOMI DAERAH DAN PEMBERDAYAAN MASYARAKAT Vol 2 No 2 (2018): JUSS (Jurnal Sosial Soedirman) Vol 2 No 2 (2018): LOCAL AUTONOMY AND COMMUNITY EMPOWERMENT Vol 2 No 1 (2018): LAYANAN MASYARAKAT DAN RUANG DIGITAL Vol 2 No 1 (2018): JUSS (Jurnal Sosial Soedirman) Vol 2 No 1 (2018): LAYANAN MASYARAKAT DAN RUANG DIGITAL Vol 1 No 1 (2017): JUSS (Jurnal Sosial Soedirman) Vol 1 No 1 (2017) Vol 1 No 1 (2017) More Issue