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Asia-Pacific Management and Business Application
Published by Universitas Brawijaya
ISSN : 22528997     EISSN : 26152010     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 12, No 1 (2023)" : 8 Documents clear
The Effect of Environmental, Social and Governance (ESG) Assessment on Firm Value with Profitability as a Mediating Variable Devi Cheilsa Sumarno; Wuryan Andayani; Yeney Widya Prihatiningtias
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.4

Abstract

The development of recent issues regarding the climate change crisis, the impact of environmental damage, social welfare and good governance has forced several companies to adopt new assessment metrics Therefore, this study aims to analyze and examine the effect of ESG valuation on firm value, which is mediated by profitability. This quantitative research used secondary data, and the test used path analysis. The study's results prove that profitability (ROA) can mediate the relationship between ESG assessment and firm value (Tobin's Q). This study concludes that investors still see the value of profitability in considering the company's value in the future due to making investment decisions. This leads to capitalism, which means that investors still have difficulty exploiting the ESG aspect, so they must be assisted by looking at financial performance improvement in selecting companies for making investment decisions in the capital market.
The Phenomenon of BUMN Employee Recruıtment In Indonesıa: Advanced Development of Talent Management Research Trends 2018 – 2021 and Career Development Putra Satriya Yudha; Rr. Sri Handari Wahyuningsih; Retno Widowati
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.5

Abstract

This study is a meta-analysis of research that has already been done by other writers. In bibliometric analysis, researchers use the findings of earlier study to identify trends in the field. In this study, the outcomes of this research trend were developed and honed to be more precise. This research uses SNA (Social Network Analysis) with the social media X database or what we know as Twitter as the data source. The data obtained was 225, which were then processed using NVivo12. Researchers use word clouds to identify possible themes, especially in the early stages of a project and Analyze the most frequently used words within a particular demographic. Next, classify it into four sections: originality of content, manipulated content, and positive and negative opinions.
Can Holistic Empowerment and Digital Platform Arouse Creative Economy Innovation? Widiya Dewi Anjaningrum; Wahdiyat Moko
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.1

Abstract

Although many studies investigated the relationship between digital platform capabilities and innovation performance, finding research that simultaneously links the two constructs to holistic empowerment and innovation still needs to be completed. This study examined the relationship between Creative Industry Holistic Empowerment and Digital Platform Capability, Holistic Innovation Capability, and Innovation Performance through a questionnaire survey of 260 creative entrepreneurs in East Java. The results of the PLS-SEM high-level analysis show that the Holistic Empowerment of Creative Industries has a strong impact on digital platform capabilities, and there is a strong partial mediating role of holistic innovation capabilities on the effect of digital platform capabilities on innovation performance. So, it is important for every creative Industry to holistically empower its resources in order to be able to master digital platforms, which ultimately have an impact on innovation and performance. Subsequent research is directed at directly relating the holistic empowerment of the creative Industry to innovation and performance, as well as focusing research subjects on one of the creative economy sub-sectors so that the benefits from research are more striking.
The Mappıng of Issues Regardıng the Adoptıon of E-Busıness Among SMEs in Fıve Contınents Sinta Aryani
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.6

Abstract

E-business in this VUCA era has been increasingly gaining scholars attention especially in the SMES sector. This systematic literature study with the objective to identify the issues faced by SMEs on five continents when they want to adopt e-business.  Data was taken from the collection of literature on journal portals such as Google Scholar, Academia, Scopus, and Elsevier, with keywords SMEs, e-business, information technology, digital transformation, and competitiveness. The collection of the literature is not limited by the country. The more countries that are taken, the more this paper reflects the real problems faced by SMEs when they want to adopt e-business. There are 115 collected pieces of literature representing the five continents that exist. The findings obtained from this paper are that all SMEs on five continents have similar issues when they want to adopt e-business. The findings are classified into Technology, Organization, and Environment (TOE) to facilitate classification and analysis and it is found that Technology in terms of business communication, Organization in terms of human resources, and Environment in terms of ICT infrastructure are the most common issues when SMEs want to adopt e-business. However, each continent has its own characteristics.   
Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking Axton Trixie Chandra; Tengku Ezni Balqiah
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.2

Abstract

This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry. The study, conducted with 323 Indonesian consumers who purchased luxury wristwatches, reveals significant associations among sensory marketing cues, brand experience, emotional attachment, customer commitment, and brand loyalty. However, the effect of store image was found to be insignificant in moderating the connections between sensory marketing cues, brand experience, and emotional attachment. These findings highlight the importance of sensory marketing cues and brand experience in fostering emotional attachment and customer commitment, ultimately leading to brand loyalty. The results provide valuable insights for luxury wristwatch manufacturers and distributors in Indonesia to enhance customer loyalty through effective marketing strategies and optimized retail experiences. However, caution must be exercised in generalizing these implications to other countries or industries. Additionally, this study contributes to the literature on brand loyalty, particularly in the luxury wristwatch industry, by addressing the challenges posed by emerging substitutes such as advanced smartwatches and offering guidance on maintaining brand loyalty amidst increasing competition.
The Cost Leadership, Entrepreneurship Orientation, and Differentiation Strategies of Bali's MSME in Tourism Sector Made Agung Kori Wirya Dewangga; Chrisanty Victoria Layman
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.7

Abstract

This study aims to examine the impact of business orientation on performance, mediated by cost leadership and differentiation strategies of MSMEs in Bali's tourism sector during the COVID-19 pandemic- 19. The recovery of MSMEs in Bali has been promising due to the high demand for holiday by tourists. This study conducted a quantitative study with randomly sampled 200 respondents by filling the questionnaires to explore the correlation between business orientation and performance Data analysis was performed using Partial least squares Structural Equation Modeling (PLS-SEM) using SmartPLS application version 4.0.8.9. The results show that business orientation has a positive impact on cost leadership strategy, business orientation has a positive impact on differentiation strategy, business orientation has a positive impact on performance. , cost leadership strategy has a positive effect on performance, differentiation strategy has a positive effect on performance, business orientation has a positive effect on performance through cost leadership strategy cost, business orientation has a positive effect on performance through differentiation strategy. 
Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing Ni Luh Putu Indiani; Nyoman Yudhana; Ni Made Wahyuni
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.3

Abstract

Bali’s leading destination status leads to intense competition in the tourism industry, especially accommodation. This situation calls for a study that could provide marketing insight to accommodation business management on critical factors that shape tourists’ booking intention, as understanding the buyer’s decision behavior is one of the essential prerequisites of creating a successful marketing strategy. A survey was conducted to collect data. Respondents were prospective tourists who planned to book accommodation in Bali. The study received 167 valid samples. Data was analyzed using Partial Least Square. The results showed that eWOM and experiential marketing significantly affect brand image and booking intention. Brand image mediates the eWOM-booking intention relationship and experiential marketing-booking intention relationship. To encourage tourists’ booking intention, it is recommended to improve communication strategies through eWOM by encouraging tourists to share their experiences through electronic media and develop communication containing complete information. Brand image must also be strengthened by ensuring the hotel’s quality, attractiveness, and reputation.
Traveller Behavıoral Changes: Push And Pull Factors Analysıs Vany Octaviany; Ersy Ervina
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.8

Abstract

During COVID-19, there has been a change in traveler behavior. Each age group has particular travel preferences and interests, but few studies have examined the changes in the need and desires of travelers' activities. This study aims to identify profiles based on traveler demographics and analyze changes in traveler behavior based on motivation in the form of push and pull factors during an outbreak in Bandung Regency. This study uses a quantitative descriptive method by distributing online questionnaires to 257 tourists. The results describe the demographics of travelers (millennials, middle-aged, and old age), consisting of the area of origin, occupation, gender, education, and income of tourists. The analysis of motivational aspects of push and pull factors shows that millennials and people of middle age still have the same preference, namely choosing destinations that are unique with natural views and relaxing activities that eliminate boredom. Meanwhile, among elderly tourists, there is a behavior change; where previously they preferred destinations related to crowds, such as shopping, city tours, or visiting historical places, they are now turning to natural tourism, intending to refresh themselves and improve their health.

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