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Asia-Pacific Management and Business Application

apmba
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Published by Universitas Brawijaya

ISSN : 22528997 EISSN : 26152010 DOI : -

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.

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Articles 4 Documents

Search results for , issue "Vol 6, No 2 (2017)" : 4 Documents clear

An Exploratory Study on The Relationship of Public Governance and Ease of Doing Business Sofik Handoyo
APMBA (Asia Pacific Management and Business Application) Vol 6, No 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This study aims to investigate the relationship of good public governance and ease of doing a business performance. The motivation of the study was driven by slowing down global economy and competition among countries around the world to attract Foreign Direct Investment (FDI). Foreign investors will consider investing their capital in a certain country if in that country adopting ease of doing business practice. The study was intended to reveal, whether the country that applies the good practice of public governance will also lead to good performance in terms of ease of doing business. The study adopted exploratory research design which is public governance and ease of doing business performance treated as two independent variables. Public governance variable was represented by attributes namely public accountability, effectiveness government, regulatory quality, control of corruption, rule of law and political stability. World Governance Index (WGI) was adopted to measure Public Governance and Distance to Frontier (DtF) value is representing a measurement of ease of doing a business performance. The study applied bivariate correlation analysis and involved 188 countries member of World Bank. The results showed that all public governance attributes were positively and significantly associated with ease of doing a business performance. Pearson correlation coefficient indicated that all attributes of public governance had a strong correlation ( r > 0.6, p<0.01), except for political stability attribute (r = 0.584, p<0.01). The result implies that practice of good public governance in governmental institution have potential impact on performance of the government in terms of streamlining bureaucracy of doing business in that country.

How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism Cindy Suwandhi; Tengku Ezni Balqiah
APMBA (Asia Pacific Management and Business Application) Vol 6, No 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

In the last few decennium, research pertaining to brand has gained the attention of many academician. Interest in further studies of matters related to it, such as brand love and brand engagement has increased tremendously as well. This study was conducted to examine the effect of brand love, brand image and brand personality on brand engagement with ethnocentrism as a moderating factor by using case study of local fashion brand in Indonesia. Respondents in this study were people who have purchased clothing items from a specific brand of local fashion. Data processing method used is Structural Equation Model (SEM). This study indicates that the excitement does not have a positive influence towards brand love, and brand image does not have a positive effect on word-of-mouth (WOM). Nonetheless, with the existence of ethnocentrism as moderating factor, excitement’s effect towards brand love and brand image were even greater. Hereafter, brand advocacy was finally formed by brand love’s positive effect towards WOM. This study demonstrated the importance of ethnocentrism in enhancing word of mouth, and father brand advocacy.

Country of Origin Image and Brand Equity from Gender Perspective: Do they matter? Astrid Vega Septyanti; Arga Hananto
APMBA (Asia Pacific Management and Business Application) Vol 6, No 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This study investigated how country of origin image and brand equity dimensions affect overall brand equity. In addition, this study also investigated whether there is gender difference in the hypothesized relationship. A partial least square structural equation modeling with multigroup analysis was carried out on a sample of 171 respondents selected using purposive/convenience sampling technique. The result indicates that country of origin have indirect effect toward brand equity through two dimensions of brand equity (perceived quality and brand loyalty). This study also found that country of origin image’s association with brand awareness/association is stronger for female shoppers than for male shoppers. This study adds more insights about how male and female consumers reacto country of origin image

Encouraging Competitive Advantage of Creative Industry Using Cluster Analysis: An Evidence from Creative Industry in Malang District, Indonesia Sumiati Sumiati; Ainur Rofiq; Yusuf Risanto; Ida Yulianti
APMBA (Asia Pacific Management and Business Application) Vol 6, No 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This research investigates the condition of creative industry based on fourteen characteristics of competitive advantage including growth in turnover, transition in business, to existence of cooperative. Given the study in Indonesia, most of the creative industries in Indonesia are categorized as small medium enterprises (SME). Their sales volume, number of employees and annual profit are only at the level of small or medium business. Indonesia as a nation which has a huge numbers of SME in the world, shoud gives a bigger concern on their competitive positions Samples were taken from 200 creative industries in one of the growing area in Indonesia, Malang district. All samples represented 15 types of creative industry as regulated by Indonesia governemtn such as advertising, architecture, art, desain, etc. Data were analysed using cluster analysis. Based on agglomerative clustering, the results show that there are two clusters of creative industry in Indonesia area with low and high competitive advantage which are discussed.

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Jawa timur

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