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Asia-Pacific Management and Business Application
Published by Universitas Brawijaya
ISSN : 22528997     EISSN : 26152010     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol. 11 No. 1 (2022)" : 8 Documents clear
The Role Analysis of the Physical Environment, Socio-Economic, and the Urgency of Tat Tvam Asi in Collective Resource Management Multicultural Subak Purnamawati, I Gusti Ayu; Yuniarta, Gede Adi; Wahyuni, Ni Komang Surya
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.2

Abstract

This study aims to determine the effect of the role of the physical environment, socio-economics and the urgency of governance on the management of multicultural subak collective resources. The type of research is quantitative. The sampling technique used was a random sampling technique determined by the slovin formula—data collection techniques in distributing questionnaires and measured using a Likert scale. The study was conducted in Subak spread across the province of Bali by adhering to multiculturalism, and the sample used in the study was 170. Data or statistical analysis techniques in the study were considered using the Structural Equation Model (SEM) with WarpPLS 5.0 software modelling. The results show that the role of the physical environment does not have a significant effect on the management of the multicultural subak collective resources. In contrast, socio-economics and the urgency of governance significantly affect the management of the multicultural subak collective resources. This research focuses on multicultural subak, which contains the concept of Tri Hita Karana, which includes Parhyangan, Pawongan and Palemahan and Tat Tvam Asi is an embodiment of love for all beings. These two concepts link the subak organisation to continue to manage spiritually-based collective resources.
The Role of Tourist Attitude Toward Destination Awareness, Destination Personality And Future Visit Ä°ntention Ervina, Ersy; Octaviany, Vany
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.1

Abstract

Creating tourist visit intention in the future is a challenge for tourism industry, but lack attention of the evaluation how tourist attitude mediating destination awareness and destination personality on future visit intention. This paper aims to analyze the direct and indirect effects of destination awareness and destination personality on future visit intention with the mediating role of tourist attitude. A quantitative technique utilizing a questionnaire is utilized to gather data. The Lameshow sampling method was used to acquire a sample of 100 respondents for this investigation. The data analysed using the Partial Least Squares Structural Equation Model (PLS-SEM). Result obtained destination awareness and destination personality have a positive effect on tourist attitude. Destination personality also has a positive effect on future visit intention. Meanwhile, destination awareness has a positive but not significant effect on future visit intention. The findings of this study show that tourists' positive attitudes play a key role in bridging the gap between destination awareness and destination personality in terms of future visit intentions. Repeat visits in the future will be more beneficial if a destination takes initiatives to influence tourists' positive attitudes, particularly on destination awareness. Futures study might cover the service industry, with a comparison utilizing the suggested model. Furthermore, the intended model might be confirmed by gathering data from a large number of respondents. These results provide new theoretical and practical implications for tourism destination marketing and policymakers
Superwomen: Battles of Work-Family Layman, Chrisanty Victoria; Tan, Jacob Donald
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.7

Abstract

The purpose of this paper to examine the influence of work characteristics and family characteristics towards interference in work and interference in family amongst working Indonesian women.The data for this study were collected using questionnaire directed towards working women who are still holding family related roles. A total of 209 respondents was used in this study. Data analysis was done using Structural Equation Modelling approach using the help of SPPS AMOS. The study found that work characteristics and family characteristics all influence work interference family and family interference with work. In addition, the support of family, partner, network, and other services plays at a significant moderate to either affect positively or negatively towards work interference to family or family interference to work. The study's findings showcased women are involved in the gig economy, when like in the case due the pandemic, many women jump into work for additional income for their households.  With working women awareness towards work interference with family, workplaces for women should need to put in place policies that would not let the work compete to her priorities in family. The study showcased that there is a significant moderating effect of support towards work interference with family and family interference with work. And both variable work interference with family and family interference with work could be studied separately.
The Use of Twitter in Social Media Marketing: Evidence from Hotels in Asia Sari, Rora Puspita; Putra, Fajar Kusnadi Kusumah; Maemunah, Ita; Dianawati, Nenden
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.4

Abstract

The study aims to investigates hotels’ social media marketing practices and how they manage online conversation as well as represent themselves using Twitter. This study employs samples from fifty hotels from 47 countries in Asia, the API method was used to crawl and gather Twitter data. Content analysis was applied to 5438 tweets created by the official hotel Twitter accounts. The results revealed that Twitter was used mostly for five priorities in doing marketing comforts including sales and promotion, introducing and explaining information related to hotel products and services, while were less likely to be used as a medium for handling complaints, creating sales promotions, and sharing light conversation. The findings of this study make an important contribution toward filling the gap in exploring what kind of posts hotels in Asia published on their official Twitter accounts, and how hotels maximize the Twitter platform as digital marketing media and in handling customers’ complaints. This study has shed some light on how hotel marketers effectively manage and take advantage of microblogging sites, in this case the used of Twitter as marketing tools. Further research comparing with bigger data and other countries, or regions will enrich the research findings.
Links Between Human Resource Management Practices, Work Motivation, and Work Commitment in Indonesia Banking Tunnufus, Zakyya; Noor, Juliansyah
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.8

Abstract

This article proposes examining human resource management practices (HRMPs) and work motivation in influencing work commitment in the Indonesian banking industry. This research employs quantitative survey research. The survey data contains 277 employees from 11 Indonesian private commercial banks. To analyze the data, this study uses the multiple regression method. This study finds that HRMPs and work motivation positively predict work commitment. Results also identify work motivation as a positive predictor of work commitment. Therefore, HRMPs and work motivation make positive contributions to influencing work commitment. Research on links between HRMPs, WM, and WC is important but has not been studied. This article is hoped to be a novelty. It is expected to address an important gap in the human resource management literature. HRMPs, work motivation, and work commitment in the Indonesian banking industry can contribute to human resources management literature. Indonesia's banking industry is booming. As a result, there is a need for efficient and experienced human resource recruitment. This research will contribute to Indonesia's banking industry development.
Organizational Resilience: The Perspective of Strategic Human Resource Management In the Disruption Era Suryaningtyas, Dianawati; Dwiatmadja, Christantius; Sedyastuti, Kristina
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.6

Abstract

The disruption era includes the fourth industrial revolution, climate change, and the Covid-19 pandemic. Education, the economy, business, and tourism, among other areas, are all affected by the disturbance. The purpose of this research is to examine how organizational resilience is implemented in a hotel from the perspective of strategic human resource management. The study employs a qualitative approach, with data collected through in-depth interviews and data processed through narrative. According to the conclusions of this study, the strategic roles of human resource executives or leaders are critical in dealing with organizational crises. This study contributes to knowledge by constructing propositions to establish a mini-theory.
When A New Product Innovatıon Negatıvely Impacts Marketıng Performance Kusuma, I Gusti Agung Teja; Tahu, Gregorius Paulus; Widyani, Anak Agung Dwi; Langgeng, Murtini
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.3

Abstract

This study analysed the influence of market orientation and product innovation capability on product competitiveness to improve marketing performance on clay handicraft products in Bali-Indonesia during the Covid-19 pandemic. New insights were offered to the research subjects of clay craftsmen, and in previous studies this type of sample was rarely considered. We studied the relationships of all the variables involved. Empirical evidence was conveyed through a survey involving 60 SMEs as a saturated sample, using a PLS-based SEM as analysis tool. The results show that all direct relationships of variables are proven to be significantly positive, except that product innovation capability has a significant negative impact on marketing performance. The character of the clay craft industry has a uniqueness that was not previously thought of. The greater the ability to produce new innovation seems to have an unfavourable impact on sales of previous innovations. The unique characteristics of the industry disturbed by the Covid-19 situation adds to the narrowness of the market. A market expansion strategy is needed by developing the character of the product from pure artistic nature to decorative decoration into a combination with functionality. To achieve this goal, it is apparently constrained by the limited demographic characteristics and competence of SMEs to innovate. Originality/value; analysing innovation based on three characteristics, namely artistic, symbolic and functional, as an important variable in the clay industry in relation to consumer behaviour. The three proposed analysis based on the characteristics of product innovation had never been studied in previous studies
Impact of Movement Control Order to Busıness Sustaınabılıty Durıng Covıd-19 Pandemıc: a Case of Mıcro Small and Medıum Enterprıses in Indonesıa and Malaysıa Widodo, Slamet; Ekaputri, Seprianti; Suryosukmono, Gerry
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.5

Abstract

The COVID-19 pandemic crisis has created an opportunity for SMEs to improve the quality of their products or services and develop various strategies for offering goods or services based on their business concerns. COVID-19 should not be an impediment to SMEs increasing sales because SMEs can promote their sustainability business. The impact of the COVID-19 pandemic on business sustainability among micro-SMEs in Indonesia and Malaysia is highlighted in this paper. In this case, SMEs Indonesia, as a support for national economic activity in Indonesia, have been severely impacted not only in terms of total production and trade value, but also in terms of the number of workers who have lost their jobs as a result of the pandemic. We use survey methods and structured interviews with the business owner. Because of their small size, Micro SMEs are relatively adaptable, allowing them to change their business models quickly. SMEs with a large number of employees, on the other hand, will find it difficult to maintain overhead costs and implement changes in their business direction. SME business models must be reassessed in light of the new normal, post-MCO. They must reassess market expectations and become more aware of shifting habits. SMEs must investigate new markets and customer segments, launch new products, redesign the size and number of packages that are appropriate and relevant for the new market, and ascertain consumer desires. During the COVID-19 outbreak, small and medium-sized businesses ensure that their operations survive, adapt, and continuously improve productivity. We observe some of the business owners to learn what they can do to reduce the impact of the pandemic on their operations, ensure business continuity, and deliver better results in times of crisis. Twenty-five business owners (SMEs) share their experiences in the aftermath of the COVID-19 pandemic. The most difficult challenge for businesses during the pandemic is how to survive persistently and creatively. This requires business owners to optimistically modify their business models, and some business owners radically modify their business models to survive. While geographically diverse and each serving a different consumer, the five businesses profiled below all reflect the realities that the small business community is facing during this trying time.

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