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Yusuf Adam Hilman, S.I.P, M.Si
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ARISTO
Published by Universitas Muhammadiyah Ponorogo
ISSN : 23385162     EISSN : 25278444     DOI : 10.24269
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
ARISTO is a Journal that is published biannually or twice a year, which is in January and July. It is published by Social and Political Science Faculty, Universitas Muhammadiyah Ponorogo. Journal ARISTO aims to share the scientific studies that are conducted by scientists from Universitas Muhammadiyah Ponorogo and other institutions. Journal ARISTO receives manuscripts that depict the findings of the field study based research or literature review within the scope of social, politic and humanities.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1 Documents
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Search results for , issue "Vol 7 No 1 (2019): Januari" : 1 Documents clear
Penerapan Strategi City Branding Kabupaten Ponorogo "Ethnic Art of Java" Megantari, Krisna
ARISTO Vol 7 No 1 (2019): Januari
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v7i1.1385

Abstract

This research is expected to be one of the mapping models of communication strategy problems, especially the study of city branding strategies. It is expected that the outcome obtained is to measure how a city can explore its tourism potential and then become an iconic city. The city branding strategy is a new study in the world of tourism that is closely related to the development of communication technology in synergy with marketing tourism. It cannot be denied that the city branding strategy is closely related to tourism development strategies. Because the end of the success of city branding is an increase in foreign exchange in a city. It is hoped that with this research, Ponorogo regency can clearly map the original tourism potential of the region and the city branding echoes of Ponorogo Regency will be increasingly familiar to the eyes of the Indonesian and foreign communities. Keyword: Communication Strategy; City Branding; Ethnic Art of Java; Tourism;

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