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INDONESIA
International Research Journal of Management, IT & Social Sciences
Published by International Journal of Collage & University
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue " Vol 3 No 9: September 2016" : 13 Documents clear
Firm Level Competitiveness of Small and Medium Enterprises (SMEs): Analytical Framework Based on Pillars of Competitiveness Model Wisenthige, Krishantha; Guoping, Cheng
International Research Journal of Management, IT & Social Sciences (IRJMIS) Vol 3 No 9: September 2016
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v3i9.172

Abstract

The research on competitiveness has been increasing in popularity amongst scholars, there is a lack of studies focusing on the firm level competitiveness of Small and Medium Enterprises (SME). The objective of this paper is to develop a framework model, which can be used to analyze the competitiveness of the SME at the firm level. In this paper, we propose a framework of  six pillars of competitiveness, which constitute the physical and human resources, innovation, networking, management processes as well as  customers (demand conditions) and  competitors (supply conditions). The methodology is unique in the sense that it incorporates the unique analytical framework called the bottlenecks over the pillars of competitiveness, which calculate the individual level competitiveness points for each SME and competition points that can collate significantly with the selected measures of competitiveness. This comprehensive framework needs to be tested empirically with the data in future research.
Pecalang Existence in Keeping Public Order and Safety of Pakraman on the Celebration of Nyepi in Bali Arsawati, Ni Nyoman Juwita
International Research Journal of Management, IT & Social Sciences (IRJMIS) Vol 3 No 9: September 2016
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v3i9.167

Abstract

Constitution of the Republic of Indonesia 1945 on Regional Government, especially in Article 18 and paragraph (2) states that "the state recognizes and respects units of customary law communities along with their traditional rights as long as they still live, and in accordance with the development of society and the principles of the Republic of Indonesia, which is regulated by law ". In response to these provisions, the Bali provincial government released Regional Law 3 of 2003 on Pakraman and Customs Agency by sticking to the philosophy of "Tri Hita Karana". In maintaining security and public order Pakraman in Bali, a task force was formed traditionally called "pecalang", which means "celang" (the sharpness of the senses). Pecalang becomes one device of Pakraman, due to the formation through village Paruman (meeting) based on the teachings of Hinduism. Not all citizens can be pecalang of Pakraman, but the election is carried out by village prajuru based on Paruman stated in the villages "awig awig" (law). Therefore, based on the concept of "ngayah" (not  paid), a pecalang in any activities is related to customs, religion, and other activities with  national and international scope, are required to participate in maintaining security and order of Pakraman, the area where pecalang domiciled. Especially on Nyepi, pecalang in maintaining security and order in each Pakraman both the physical environment, socio-cultural environment, including the behavior of the villagers, still do a good cooperation with the police of state and the entire community in Pakraman with coordination on any activities carried out.
Effect of Celebrity Endorsements on Consumers Purchase Decision in Nigeria Ifeanyichukwu, Chioma Dili
International Research Journal of Management, IT & Social Sciences (IRJMIS) Vol 3 No 9: September 2016
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v3i9.261

Abstract

The use of celebrities is one of the very many marketing strategies employed by marketers in today’s business environment. The Nigerian economy has witnessed increased launching of consumer products. No doubt, intense competition in the business environment among various products and services has led to organizations endorsing deals/ambassadors. Nowadays, we hear the term “brand ambassadors” more often than usual. Celebrity endorsement is one of the very many features of modern marketing. This study attempts to determine the effect of celebrity endorsement on consumer purchase of a product. 200 young adults were conveniently selected as respondents for the study. Regression was used to test for the significance of the hypotheses generated.

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