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Widya Cipta : Jurnal Sekretari dan Manajemen
Published by Universitas Bina Sarana Informatika
ISSN : 25500805     EISSN : 25500791     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Widyacipta: Jurnal Sekretari dan Manajemen dipublikasi mulai tahun 2017 dengan P-ISSN: 2550-0805 E-ISSN: 2550-0791 memuat tulisan ilmiah tentang gagasan konseptual, kajian, aplikasi teori, studi kepustakaan, dan hasil penelitian yang mempunyai fokus pada perkembangan manajemen, sosial, kesekretarisan, ekonomi, dan bisnis.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 1, No 1 (2017): Maret 2017" : 13 Documents clear
PENGARUH KOMUNIKASI ASERTIF TERHADAP PENGELOLAAN KONFLIK Tri Widyastuti
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.883 KB) | DOI: 10.31294/widyacipta.v1i1.1392

Abstract

AbstrakIn all organizations some problems arises due to differences in purposes, interest, experiences, levels of education, personalities, perceptions, and motivation among individuals or groups in the organization. Those problems can cause conflicts, internal and external, that lead to negative implications for their organizations. Therefore, leaders have to apply conflict management to overcome the conflicts and find the best solution to undermine the spirit of organization. Through assertive communication, leaders can build sincere communication between individuals and look for win-win solution for all parties. Leaders are also expected to apply conflict management in accordance with the circumstances in the organization.  This study uses descriptive qualitative method.  The research proves that there is an influence between assertive communications towards conflict management in PT. Indonesia Power – Unit Bisnis Pemeliharaan in Jakarta. The calculation of determination coefficient is 0.745 74.5%meaning that the changing variation of conflict management influenced by assertive communication skill as much as 74.5% and the rest 25.5% influenced by other factors. The evident from the results obtained from the calculation showed that there is a significant influence partially and simultaneously of assertive communications towards conflict management. It concluded that the organization should have the skill of assertive communication, improve and implement it to attain the best way in dealing with management conflict. Towards assertive communication, leaders get highest opportunity to manage and solve conflicts in their organizations.  Keywords: Conflict, Conflict Management, Assertiveness, Assertive Communication Skill. Abstrak            Di setiap organisasi masalah dapat terjadi karena adanya perbedaan tujuan, perbedaan kepentingan, perbedaan pengalaman, tingkat pendidikan, persepsi, dan motivasi diantara individu atau kelompok di organisasi tersebut. Masalah tersebut dapat menimbulkan konflik, naik internal maupun eksternal, yang akan mengarah pada implikasi negatif untuk organisasi. Oleh sebab itu, setiap pemimpin perlu menerapkan manajemen konflik untuk meredam persaingan dan menemukan pemecahan masalah untuk memperbaiki spirit sinergisme organisasi. Melalui kemampuan komunikasi asertif, diharapkan pemimpin dapat membangun sebuah komunikasi yang jujur diantara individu-individu dan mencari solusi yang memenangkan kedua belah pihak. Pemimpin juga diharapkan menerapkan pengelolaan konflik yang sesuai dengan situasi dan kondisi di dalam organisasi. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil penelitian membuktikan bahwa ada pengaruh antara kemampuan komunikasi asertif terhadap pengelolaan konflik di PT. Indonesia Power – Unit Bisnis Pemeliharaan di Jakarta. Hasil perhitungan menunjukkan koefisien determinasi sebesar 0,745 yang artinya variasi perubahan dari pengelolaan konflik dipengaruhi oleh kemampuan komunikasi asertif sebesar 74,5% dan sisanya 25,5% dipengaruhi oleh faktor lain. Hal ini dapat dibuktikan dari hasil perhitungan yang menunjukkan bahwa kemampuan komunikasi asertif berpengaruh secara parsial dan simultan terhadap pengelolaan konflik. Dengan demikian dapat disimpulkan bahwa peningkatan dan penerapan kemampuan komunikasi asertif sangat diperlukan dalam meningkatkan pengelolaan konflik yang baik oleh para pemimpin di PT. Indonesia Power – Unit Bisnis Pemeliharaan, Jakarta. Dengan kemampuan komunikasi asertif, pemimpin memiliki kesempatan yang lebih baik dalam menangani dan memecahkan konflik yang terjadi di dalam organisasinya. Kata Kunci: Konflik, Pengelolaan Konflik, Asertif, Kemampuan Komunikasi Asertif 
SWOT dalam Menentukan Strategi Pemasaran pada PT Gojek Indonesia Kartika Yuliantari
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (107.296 KB) | DOI: 10.31294/widyacipta.v1i1.1643

Abstract

Trends motorcycle online has increased in recent years with the increasing need for fast transportation in Jakarta. Ease and speed of motorcycles message via applications and the speed of travel (travel time) becomes a key factor many motorcycle enthusiasts online. Gojek as pioneers face challenges in maintaining quality service and win the competition. The marketing strategy is one way to determine the competitiveness of each force. Effective Use of SWOT can play an important role in determining the marketing strategy, in order to know the strengths, weaknesses, opportunities and threats faced by enterprise IT in maintaining the viability and continuity of the company. Issues to be resolved in this research is How to determine the internal and external factors which will affect the company's strategy and determine appropriate marketing strategy planning for Gojek? The research was conducted using the method of analysis of IFAs to analyze the internal factors, the analysis of EFAS to external factors, then, input into the model kuantittif ie SWOT matrix. Results of the analysis showed that, based on internal strengths and weaknesses, opportunities and external threats, four sets of strategic alternatives that may be taken by the manager of the company in the face of increasingly competitive.  Standard nomenclature should be used and abbreviations should be avoided. No literature should be cited. The keyword list provides the opportunity to add keywords, used by the indexing and abstracting services, in addition to those already present in the title. Judicious use of keywords may increase the ease with which interested parties can locate our articleKeywords:  Marketing Strategy, SWOT
Pengenalan Teknopreneurship Sebagai Solusi Promosi Usaha Kecil Bengkel Vespa amir Amir
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v1i1.1405

Abstract

Menjadi seorang pengusaha saja tidak cukup di era teknologi informasi saat ini. Dengan  melibatkan unsur tenologi informasi dalam memasarkan produk / jasa merupakan upaya yang dapat dilakukan untuk memajukan usaha. Menjadi teknopreneur adalah pilihan yang yang harus di miliki seorang pengusaha dengan beralih ke  promosi aplikasi berbasis internet diharapkan menjadi solusi promosi untuk masalah usaha kecil di bengkel vespa ini. Dengan metode penelitian kualitatif deskriptif menggambarkan makna dari data atau fenomena yang dapat ditangkap dan dijadikan acuan untuk pembuatan artikel ini. Mudah-mudahan, dengan menulis akan lebih banyak teknopreneur muda yang mampu menciptakan banyak pekerjaan dan juga memanfaatkan internet.
PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP MOTIVASI BERWIRAUSAHA UNTUK MENUMBUHKAN MINAT BERWIRAUSAHA heri aryadi
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v1i1.1563

Abstract

According to sociologist David Mc Cleiland, a country said to be a developed country, it takes at least 2% of the population in a country to be an entrepreneur by profession. According to Agus Muharram, based on data from the year 2012 currently the number of entrepreneurs in Indonesia has reached 1.56%. This means that Indonesia is not fulfilling the criteria of a developed country. Therefore, according to Purdi E. Chandra, entrepreneurship education is very important to create new entrepreneurs, so as to accelerate economic growth and can keep pace with other countries.The purpose of this study was to determine the influence of education and training, toward student’s motivation entrepreneurship so that in the end they are interested in entrepreneurship. The research was conducted on the campus of Bina Sarana Informatika Jatiwaringin Jakarta. Data collected through questionnaires to 135 samples / respondents. Data were processed and analyzed using the techniques Structural Equation Modeling (SEM) with AMOS program version 18.The results showed that there is a positive and significant influence of education on entrepreneurship motivation, as well as there is a positive and significant correlation between training toward entrepreneurship motivation and there is a positive and significant correlation between entrepreneurship motivation towards interest in entrepreneurship.Keywords:  Education, Training, Motivation and Interests entrepreneurship.
FAKTOR INTERPERSONAL DAN FAKTOR STRUKTURAL DALAM EFEKTIFITAS IMPLEMENTASI CRM PADA PT KAI Commuter Line Nurvi Oktiani
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v1i1.1645

Abstract

The Business competitive with have rapid condition, should have been give attention for all the business activities, that have been doing, although all of the company must give attention for the factors will give opportunity in company or business to do compete, Customer Relationship Management or CRM is a tool or strategy will make increase for all the profitable and  Sales Volume transaction, and for the purpose of CRM is how to increasing customer satisfaction, this research use quantitative methods, with the simple random sampling , and use analysis factor toward the user of Commuter Line, the result of research describe two of analysis factor which give impact for the efectivities of CRM implementation consist of Interpersonal Factor and Structural Factor. Structural factor which must more give attention is The usage of service the custumer necessary , in despite of for Structural Factor is
VIRAL MARKETING SEBAGAI ALTERNATIF STRATEGI PEMASARAN PRODUK SARIZ Artika Surniandari
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.177 KB) | DOI: 10.31294/widyacipta.v1i1.1480

Abstract

Abstract - Creating a market that is widely known and benefited from the sale of goods offered by the promotional costs to a minimum is the expectation for all shopkeepers on line. By conducting observations and interviews in particular to the development of the sales of bags of knitting and creations knitted other products Sariz make its own interest for the author to introduce a form of marketing through the use of information technology that is social media as a means of promotion by creating a viral that will be distributed along with information about products offered.
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Karyawan terhadap kinerja PT Mediatama Anugrah Citra nyoman suardhita
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (90.2 KB) | DOI: 10.31294/widyacipta.v1i1.1545

Abstract

Abstrak – Dalam era digital baru ini, pertumbuhan dan perkembangan pay TV sangat cepat. Dengan banyak pemain baru serta penetrasi pasar yang masih luas, dan hadirnya pemain baru seperti Nexmedia patut untuk di perhitungkan. Nexmedia adalah televisi berlangganan yang dimiliki oleh PT Mediatama Anugrah Citra. Dengan usia yang cukup muda, penetrasi pasar dan pertumbuhan pasar berlangganan Nexmedia TV dipengaruhi oleh karyawan. Selain pemimpin yang mengawasi dan memberikan pengawasan, peranan staf dan pekerja  membantu meningkatkan pertumbuhan penjualan produk Nexmedia. Tujuan dari penelitian ini adalah untuk menentukan apakah peran pemimpin dan karyawan juga dapat membantu kinerja perusahaan.Penelitian yang akan digunakan adalah simple random sampling dengan menyebarkan kuesioner kepada karyawan. data sekunder dari literatur yang relevan, maka dirumuskan hipotesis yang akan diuji kebenarannya dengan menggunakan analisis purposive teknik sampling. Hasilnya akan digunakan sebagai contoh bagi perusahaan untuk meningkatkan pertumbuhan.
ANALISA POSITIONING SUPERMARKET (LOTTEMART,SUPERINDO,TIPTOP,CARREFOUR,GIANT) BERDASARKAN ATRIBUT YANG DIPERSEPSIKAN OLEH KONSUMEN SUHA RINI RINI
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.499 KB) | DOI: 10.31294/widyacipta.v1i1.1541

Abstract

Of course everyone has different experiences and perceptions in terms of shopping at the supermarket, and it can be used as a tool to find out how consumers' assessment of the attributes of the supermarket which include: location, products, services salesperson, cashier, the price of goods, discount, direct gifts, cleanliness, air conditioning, free parking. After knowing what consumers' assessment of their attributes can be further analyzed how the "positioning" Supermarket, in here researcher interested to explore five supermarkets in the district Ciputat,namely LotteMart, SUPERINDO, TIPTOP, CARREFOUR and GIANT.Research carried out by taking as many as 31 respondents who shopped at supermarkets above mentioned. Responden asked to choose the answer satisfied or not satisfied with the list of 11 statements related to the attributes mentioned above.Based on data obtained through structured interviews, and analyzed using methods Correspondence Analysis it could be concluded that the LOTTE MART and SUPERINDO are Sepermarket capable of satisfying the consumer in terms of "location" and "free parking". TIPTOP able to satisfy consumers in terms of "price," "discount" and "instant prize" CARREFOUR satisfying consumers with "Hygiene" and The rooms were very cool with "air conditioning". GIANT has managed to satisfy consumers in terms of "product", "service salesperson ", and" cashier ". That positioning of five supermarkets in the District Ciputat based on consumer perception.Keywords:positioning,supermarket,perception,consumers
ANALISIS KONSEP GREEN PRODUCT SEBAGAI PELAKSANAAN ETIKA BISNIS PADA PERUSAHAAN Ida Hendarsih
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.314 KB) | DOI: 10.31294/widyacipta.v1i1.1589

Abstract

Green Product not just produce goods and services but involves all aspects of business activities started production processes, product offer and distribution of environmentally friendly products to consumers. Activity-based business environment, a new development in the production of goods and services, is a potential and strategic opportunities that have the double advantage (multiplier effect) both businesses and the community. This discussion aims to assess the application of the concept of green product that is closely related to business ethics, that every business activity must preserve the environment, has a concern for the environment, by applying environmental impact assessment, as the law requires environmental impact assessment (EIA) and the granting ecolabel label on every product in accordance with ISO14020 and ISO14024 standards. Assessment using a qualitative approach and examine the implementation of green management is done according to the law firm business ethics. From the results of studies in recent decades many companies are already implementing green product in productivity activities. The stakeholders have awareness of business ethics implement one consciousness produce environmentally friendly and healthy products. Moral motive that individual businesses can be the motor of the application of ethics in a business organization. Keywords: Green Product, business ethics
ANALISIS PRIORITAS PENANGANAN KREDIT BERMASALAH DALAM RANGKA MENYEHATKAN KUALITAS KREDIT PADA BANK PERKREDITAN RAKYAT Wangsit Supeno
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 1, No 1 (2017): Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.063 KB) | DOI: 10.31294/widyacipta.v1i1.1399

Abstract

Credit is the biggest earning assets and the main source of income BPR. Loans have the risk of causing damage if not properly managed. Performance of Rural Bank lending can be seen from the quality of the non-current loans which amount does not exceed 5% of the total loan portfolio overall. In granting loans, the Management of Rural Banks must apply the principle of sound lending, since the credit is processed until the loan has been granted. Management of Rural Banks provide credit should conduct risk identification selectively applying Accurate Credit Analysis 5C, so expect credit credit default resulting in a stalemate in the future can be suppressed. Nonperforming loans at Rural Bank can be sourced from External and Internal, also because of weak monitoring and credit monitoring. On the other hand, factors stiff competition led to the precautionary principle does not run well, in which they perform less selective Credit Analysis so that the risk of a credit crunch with a substandard quality are very prominent. These conditions would have to be a management concern Rural Bank. In efforts to address problem loans management have to prioritize the completion of systematic and sustainable way. Rural Bank should monitor actively as a preventive measure to prevent non-performing loans to a standstill. Management must take action when borrowers found the problem and find solutions before the completion of credit into the quality of the jam. Management should set priorities for handling problem loans by putting in a family approach in the appeal of taking legal action. Credit Banks rescue people can do credit to a debtor in value can still be saved by way Rescheduling, Reconditioning and Restructuring. Rural Bank management can take action to remove the book if credit has been stalled quality and have attempted to meneyelesaikan but have not been successful. Priority settlement of non-performing loans were made consistently and continuously expected to restore the credit performance of Rural Bank, where credit quality is healthy so the development of productive assets and income from year to year continues to increase. Keywords: Non Performing Loans, Credit Quality

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