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Widya Cipta : Jurnal Sekretari dan Manajemen
Published by Universitas Bina Sarana Informatika
ISSN : 25500805     EISSN : 25500791     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Widyacipta: Jurnal Sekretari dan Manajemen dipublikasi mulai tahun 2017 dengan P-ISSN: 2550-0805 E-ISSN: 2550-0791 memuat tulisan ilmiah tentang gagasan konseptual, kajian, aplikasi teori, studi kepustakaan, dan hasil penelitian yang mempunyai fokus pada perkembangan manajemen, sosial, kesekretarisan, ekonomi, dan bisnis.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 9, No 2 (2025): September" : 7 Documents clear
Digital Transformation of Women-Owned MSMEs: Marketing Strategies to Adapt to The Dynamics of Consumer Behavior in The Digital Era Octafia, Srimona; Malik, Rio Andika; Widia, Elsa
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.24504

Abstract

Women-owned MSMEs play a strategic role in the national economy. However, many women MSMEs do not yet have adequate digital capacity to respond to changes in consumer behavior that now rely on technology in making purchasing decisions. In addition, structural barriers such as limited access to technology and capital, as well as socio-cultural barriers such as gender stereotypes and double workloads, complicate the process of adopting digitalization. Although many studies discuss these challenges, there are still limited studies that specifically explore the digital marketing strategies implemented by women-owned MSMEs in response to the dynamics of consumer behavior, especially in the local context. This study aims to analyze the digital marketing strategies adopted by women-owned MSMEs in Padang City. The approach used is a mixed method with an explanatory sequential design, starting with a survey of 125 women MSMEs, followed by in-depth interviews. The findings of this study indicate a significant shift in consumer behavior in the digital era, emphasizing the importance of convenience and ease in purchasing decisions. Therefore, it is crucial for women-led MSMEs to understand these behavioral changes and master appropriate marketing strategies to thrive in this evolving market landscape.
Social Media Literacy's Impact on Entrepreneurial Interest Among Secretarial Students with Digital Financial Literacy Moderation Hariyani, Reni; Prasetio, Tio
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.24835

Abstract

Abstract – Social media platforms offer numerous benefits to entrepreneurs; however, paradoxically, younger generations, such as university students, often fail to leverage these platforms to foster entrepreneurial interest. Additionally, financial management skills are essential for running a business effectively. This situation necessitates the development of social media literacy and digital financial literacy to enhance entrepreneurial interest among students. The purpose of this study is to analyze the influence of social media literacy on the entrepreneurial interest of secretarial program students and to investigate the moderating role of digital financial literacy in the relationship between social media literacy and entrepreneurial interest. A quantitative research approach was employed, using online questionnaire distribution. The sample was determined through purposive sampling, involving 50 secretarial program students at Universitas Budi Luhur. The findings reveal that social media literacy has a positive and significant impact on the entrepreneurial interest of secretarial program students at Universitas Budi Luhur. Furthermore, the results indicate that digital financial literacy plays a role in shaping the effect of social media literacy on entrepreneurial interest among these students. Keywords: digital financial literacy, entrepreneurial interest, social media literacy, students
Data Privacy Risk Governance in Hospital Management Information System: A Proposed Framework for Hospital in Padang Ganesworo, Muhammad Galing; Rahadi, Raden Aswin
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.26065

Abstract

The implementation of Hospital Management Information System (SIMRS) in Indonesia has been mandated by the Ministry of Health to digitize more of their operations and infrastructure including service quality, operational efficiency, and patient care security especially regarding electronic medical records (EMRs) that has indicated the digital transformation in healthcare sector through the integration of information security and data privacy governance that will developed through this study that manage framework of the privacy risk. This study grounded in three essential guiding frameworks which formed as the study's foundation: COSO Enterprise Risk Management (ERM) 2017, ISO/IEC 27701:2019, and Indonesia’s Personal Data Protection (PDP) Law No. 27/2022. Using a qualitative case study approach, data were collected through in-depth interviews with five stakeholders which were then conducted through thematic analysis, which revealed five core themes: (1) Governance and Leadership in Privacy Risk, (2) Privacy Risk Identification and Assessment, (3) Privacy Controls and Operational Safeguards, (4) Monitoring and Incident Management, and (5) Compliance with Legal and Regulatory Requirements. The analysis revealed, fragmented privacy practices, lack of proactive governance, and low awareness of regulatory obligations. In response, this study proposes a phased improvement plan to enhance digital maturity, which includes appointing a Data Protection Officer (DPO), developing privacy SOPs, and conducting required privacy assessments allowing hospitals to enable progressive, track and measurable progress to meet the regulatory expectations. The governance findings model offers a scalable and replicable for hospitals in Indonesia that may facing similar struggling, and it emphasizes the need for data governance model. Ultimately, this framework supports the patient safety, data protection, and sustainable digital health transformation
The Role of Entrepreneurial Leadership and Competence in Enhancing MSME Performance: A Case Study in Jember Regency Umamy, Septy; Nuha, Gardina Aulin
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.25559

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic growth, job creation, and social security, particularly in Jember Regency, where MSMEs constitute a significant portion of the business sector. However, various challenges, such as leadership effectiveness, entrepreneurial competence, and motivation, may impact their overall performance. This study aims to examine the influence of entrepreneurial leadership and competence on MSME performance, with entrepreneurial motivation as a mediating variable. A quantitative explanatory research design was employed, involving a survey of 101 MSME owners in Jember Regency using purposive sampling. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that entrepreneurial leadership significantly affects MSME performance, whereas entrepreneurial competence and motivation do not show a direct impact. However, both leadership and competence positively influence entrepreneurial motivation. Furthermore, motivation does not mediate the relationship between leadership or competence and MSME performance. These findings suggest that MSME performance is shaped not only by internal factors such as leadership and competence but also by external influences, including access to capital, government policies, and infrastructure support. Future research should explore additional variables such as innovation, digital marketing, and business strategies to provide a more comprehensive understanding of MSME growth and sustainability.
The Influence of Perceived Usefulness and Cashback Reward Program Mediated by E-wallet Engagement on E-wallet User Satisfaction Nurmalasari, Nurmalasari; Afifah, Nur; Mustaruddin, Mustaruddin
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.26461

Abstract

The rapid growth of digital payment systems has made e-wallets increasingly important in the financial technology sector. This study examines the influence of perceived usefulness and cashback reward programs on e-wallet user satisfaction, with e-wallet engagement as a mediating variable. Using Structural Equation Modeling with Partial Least Squares (SEM-PLS) approach, data were collected from 300 e-wallet users through purposive sampling. The results indicate that perceived usefulness (β=0.137, p<0.05) and cashback reward programs (β=0.236, p<0.001) significantly influence e-wallet engagement. E-wallet engagement significantly affects user satisfaction (β=0.287, p<0.001), and perceived usefulness directly influences satisfaction (β=0.362, p<0.001). The mediation analysis reveals that e-wallet engagement partially mediates the relationship between both independent variables and user satisfaction. The findings suggest that e-wallet providers should focus on enhancing perceived usefulness and designing attractive reward programs while maintaining high user engagement to drive satisfaction.
The Relationship Between Poverty Levels Among Men and Women and the Indonesian Economy Sari, Shafira Niken; Endang, Endang; Nanda, Devi Aria; Istikomah, Istikomah
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.27061

Abstract

The global economy increasingly emphasizes development in terms of the economy that must be able to improve people's standard of living to achieve progress. Labor force participation is one of the important factors influencing economic growth, where the role of women in the workforce is often hampered by gender inequality that still exists in Indonesia. This study aims to analyze the relationship between the level of male and female participation in the workforce to the Indonesian economy. This study uses secondary data from the Central Statistics Agency (BPS) to analyze the differences in labor participation between men and women, and their impact on macroeconomic indicators. Using the panel data regression analysis method, this study compares the effect of male and female labor force participation on economic growth in various provinces in Indonesia. The results of the study show that there is an effect on male TPAK and female TPAK, although male participation in the workforce is higher than women, increasing female participation can make a significant contribution to the Indonesian economy, especially in sectors that require skilled workers. This study can help the Indonesian government in making the right policies.
Green Trust as Mediator in Green Sharing Intention of Palmyra Palm Packaging among Generation Z Lopes Amaral, Maria Augustin; Haro, Andrian; Ketmoen, Adrianus; Fallo, Apryanus; Watu, Engelbertus Gloria Christy; Ang, Clarisa Margaretha; Gani, Elisabeth Adelia Merdeka Wati
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i2.27262

Abstract

This study examines how perceived credibility, eco-literacy, and environmental awareness shape green trust and ultimately increase green sharing intention toward environmentally friendly packaging made from palmyra palm in the context of Generation Z in Kupang. The aim is to emphasize the central role of green trust as a psychological bridge between perception, knowledge, and awareness with green information sharing behavior that has advocacy value. The method used is a quantitative survey based on an attitude scale questionnaire, with analysis using Partial Least Squares Structural Equation Modeling. This study involved 144 respondents. The results show that perceived credibility directly drives green sharing intention, while perceived credibility, eco-literacy, and environmental awareness strengthen green trust; subsequently, green trust mediates the influence of these three factors, thereby driving stronger sharing intentions. In the context of palmyra palm packaging, trust provides psychological legitimacy to sustainability claims and channels environmental awareness impacts through more stable beliefs. Theoretically, this study enriches the green marketing literature by introducing an integrated framework that positions green trust as a mediating mechanism linking credibility, ecological literacy, and awareness with green sharing intentions, while expanding the discourse that previously focused more on green purchasing intentions. Practically, these findings provide concrete guidance for companies and policymakers to strengthen transparent communication strategies, develop ecological literacy programs, and intensify environmental awareness campaigns to encourage consumer advocacy and expand the adoption of sustainable palm based packaging as an alternative to single-use plastics.Keywords: sustainable packaging, green sharing intention, perceived credibility, eco-literacy, green trust

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