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Ekspektra : Jurnal Bisnis dan Manajemen Universitas Dr. Soetomo JL. Semolowaru No. 84 Surabaya, Jawa Timur Telp. (031) 5926116 Fax. (031) 59338935
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Ekspektra: Jurnal Bisnis & Manajemen
Published by Universitas Dr. Soetomo Surabaya
ISSN : 25496972     EISSN : 25493604     DOI : https://doi.org/10.25139/ekt.v6i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Ekspektra: Journal of Business & Management (P-ISSN=2549-3604; E-ISSN=2549-6972) is a scientific peer-reviewed journal published by the Management Program for Economics and Business Faculty at Dr Soetomo University, Indonesia, in collaboration with Insan Doktor Ekonomi Indonesia, a professional organization of doctoral staff in the Indonesian economy. The journal aims to provide a platform for the dissemination of original and high-quality research in various fields of economics and business. Ekspektra invites scholarly articles in the field of management science, encompassing areas such as marketing, finance, human resources, MSMEs, and business. The journal is published twice a year, in February and August. With a rigorous peer-review process, Eksktra strives to ensure publication of relevant and impactful research that contributes to scientific discussion and advances knowledge.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 14 Documents
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Search results for , issue "Vol 3, No 1 (2019)" : 14 Documents clear
Faktor-Faktor Pembentuk Komitmen Profesional Siswa Seminari Menengah St. Vincentus A Paulo Blitar Yuniarto, Antonius
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.096 KB) | DOI: 10.25139/ekt.v3i1.1522

Abstract

Abstract This research aims to examine and analyze the influence of Motivation, Transformational Leadership and Service Quality towards Satisfaction and Professional Commitment of Minor Seminary’ Students of  St. Vincentius A Paulo at Blitar. The population of this research is Minor Seminary’ Students of St. Vincentius A Paulo at Blitar. The research sampling method used census method. The instrument of this research was questioners. The data were collected from the questioners which were distributed to 115 students at Minor Seminary of St. Vincentius A Paulo at Blitar, tested by Structural Equation Modelling (SEM). Motivation measured by three indicators (ERG theory) which introduced by Alderfer (Gibson et al., 2006:94). Transformational Leadership measured by four indicators which introduced by Robin and Judge (2011: 391). Service Quality based on Lovelock & Wright (2002: 266: 267); Satisfaction based on Westbrook and Oliver (1991); Professional Commitment based on Kalbers and Fogarty (1995).In measuring the data, this research used Likert Scale, while in measuring the validity and reliability, this research was used validity and reliability test based on Crombach’s Alpha to the internal consistence by using SPSS program version 22 with Analysis of Moment Structure (AMOS) version 23. The model of relationship between the variables studied shown that Motivation, Transformational Leadership and Service Quality have significant influence to Satisfaction and Professional Commitment of Minor Seminary’ Students of St. Vincentius A Paulo at Blitar.Based on the result of this research,  Rector of Minor Seminary of  St. Vincentius A Paulo at Blitar suggested to give comprehensive attention to the variables that influenced Professional Commitment: Motivation, Transformational Leadership, Service Quality, Satisfaction of Minor Seminary’ Students of  St. Vincentius A Paulo at Blitar. 
The Influence Of Financial And Non-Financial Information To Underpricing Of Stock Prices In Companies That Conduct Initial Public Offering Yuliani, Yuliani; Wahyuni, Dwi; Bakar, Samadi W
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.621 KB) | DOI: 10.25139/ekt.v3i1.1442

Abstract

Underpricing is a condition which shows that stocks price at primary market is lower than the stocks price at secondary market. This research was aimed to find out the influence of financial and non-financial information in the form of Debt to Equity Ratio (DER), Return on Equity (ROE), underwriter reputation, and the percentage of stocks offering to underpricing of stock prices in companies that conducted Initial Public Offering (IPO). The population in this research were the companies that conduct IPO listed in the Indonesian Stock Exchange in the period time of 2013-2017. The sampling technique was purposive sampling method and there were obtained 52 companies as the samples. The used data were the secondary data in the form of the data of companies that carry out IPO and listed in IDX in 2013-2017and the prospectus of the companies.The data analysis technique was multiple linier regression. The result of this reseach showed that Return on Equity (ROE) and Underwriter Reputation has a negative significant effect to underpricing, while Debt to Equity Ratio (DER) and Percentage of Stocks Offering doesn’t have significant effect to underpricing.
Liquidity Ratio, Profitability, And Solvency On Stock Returns With Capital Structure As An Intervening Variable (Study On Food And Beverage Sub Sector Listed In Indonesia Stock Exchange (Idx) Period 2013-2017) Chasanah, Nailul; Sucipto, Agus
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.499 KB) | DOI: 10.25139/ekt.v3i1.1476

Abstract

The stock market is a business field of securities trading one of them stock. For prospective investors, investment decisions in stock must be preceded by a process of analysis of variables which can influence the price of a stock. Investors need to have benchmarks in order to know whether if he invested in a company he would benefit if the shares are sold. Salaah one factor to be a benchmark investor is knowing the financial condition of the company where it can be seen with the financial ratio analysis and management of an optimal capital structure. This study aims to determine the effect of the ratio of liquidity, profitability, and solvency to return stock with a capital structure as an intervening variable.This study uses a quantitative approach. The research method using the method of documentation. Samples were company food and beverage sub-sectors listed in Indonesia Stock Exchange 2013-2017 period. The sampling technique used purposive sampling method with predetermined criteria obtained 11 samples of the company. This study uses data analysis Partial Least Square (PLS).These results indicate that liquidity ratios have a negative impact on stock returns, while the profitability and solvency ratios have no effect on stock returns. The results also show the liquidity ratio and solvency ratio has a negative effect on the capital structure, profitability ratios while not having capital structure. And capital structure has a negative impact on stock returns. The results also show the ratio of liquidity, profitability, and solvency partially no effect on stock returns with the capital structure as an intervening variable.
E-Money As A Payment System Tool In Flazz Bca Card Users In Surabaya Rizqi, Muhaimin Nur; Ady, Sri Utami
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.426 KB) | DOI: 10.25139/ekt.v3i1.1519

Abstract

The purpose of this research is to understand and analyze to find out the e-money wisdom in Indonesia as a new payment system tool for users of BCA Flazz cards. This research uses Purposive Sampling techniques, namely the method of determining the sample with specific considerations ". Considerations in determining the example in this study are BCA Customer Service Bank and users who use the BCA Flazz Card. The process of collecting data in this study carried out by interview. The author selects the data obtained during the survey of E-Money Policy as a new payment system tool; then the data is categorized according to the details of the problem. The information is connected so that conclusions drown quickly in response to the focus of the existing research. The research observation method is carried out by recording when the event occurred or specific symptoms according to the discussion under study. Observation activities of researchers do provide and convey a realistic picture of data presentation. The results of this study indicate that regarding the management of the handling of Flazz BCA products, it immediately ignored by Customer Service. The FLAZZ BCA card is very profitable because it is practical and efficient, but the use of FLAZZ BCA itself still cannot cover the entire country, there are several regions and some traders who still use conventional sales transactions. It is better to have socialization activities for E-money users an explanation of features that make it easier for users to use E-money facilities, and need to be rearranged about terms and regulations that e-money owners must comply with so that E-money publishers are more careful - careful and selective in giving permission to use facilities to E-money users. E-Money Sebagai Alat Sistem Pembayaran Pada Pengguna Kartu Flazz Bca Di SurabayaAbstrakPenelitian ini bertujuan untuk mengetahui kebijakan e-money  di Indonesia sebagai alat sistem pembayaran yang baru pada pengguna kartu flazz BCA.Penelitian ini menggunakan teknik Purposive Sampling yaitu teknik penentuan sampel dengan pertimbangan tertentu”. Pertimbangan dalam penentuan sampel pada penelitian ini adalah Customer Service Bank BCA dan pengguna yang menggunakan Kartu Flazz BCA. Proses pengumpulan data dalam penelitian ini, dilakukan dengan wawancara. Penulis melakukan pemilihan data yang diperoleh pada saat penelitian mengenai Kebijakan E-Money sebagai alat sistem pembayaran yang baru, kemudian data tersebut dikategorikan sesuai dengan rincian masalahnya. Data tersebut dihubungkan antara satu dengan yang lainnya sehingga mudah ditarik simpulan sebagai jawaban terhadap fokus penelitian yang ada. Metode observasi penelitian ini dilakukan dengan cara mencatat pada saat peristiwa terjadi atau gejala tertentu sesuai dengan pembahasan yang diteliti. Kegiatan observasi peneliti lakukan untuk memberikan dan menyampaikan gambaran penyajian data yang realistis. Hasil penelitian ini menunjukkan bahwa mengenai pengelolaan produk Flazz BCA penanganannya langsung di lakukan oleh Customer Service. Kartu FLAZZ BCA sangat menguntungkan karena praktis dan efiesien, Tetapi penggunaan FLAZZ BCA sendiri masih belum dapat mencakup seluruh negeri, ada beberapa daerah dan beberapa pedagang yang masih menggunakan transaksi penjualan secara konvensional. Sebaiknya perlu diadakan kegiatan sosialiasasi terhadap pengguna E-money penjelasan fitur-fitur yang memudahkan pengguna dalam menggunakan fasilitas E-money, dan perlu di atur kembali tentang syarat- syaratdan peraturan yang harus dipatuhi oleh pemilik e-money sehingga penerbit E-money lebih berhati- hati dan selektif dalam  memberikan izin penggunaan fasilitas kepada pemilik E-money.
Promosi Dan Harga pada Kepuasan Pelanggan Restoran Fast Food Ditha, Hadita
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.607 KB) | DOI: 10.25139/ekt.v3i1.1431

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh promosi, harga terhadap kepuasan pelanggan di restoran fast food CFC cabang mall Kalibata. Penelitian ini dilakukan melalui survei dengan eksplanasi secara deskriptif. Metode analisis yang digunakan dalam penelitian ini adalah metode kuantitatif. Metode pengolahan data yang digunakan penelitian adalah uji validitas, uji reabilitas, uji normalitas, uji heterokedasititas, dan uji multikolinieritas. Sampel yang digunakan dalam penelitian ini sebanyak 150 responden. Hasil penelitian ini menunjukan bahwa promosi berpengaruh secara parsial terhadap kepuasan pelanggan di restoran fast food, terbukti dalam penelitian ini bahwa t hitung 8,573 lebih besar dari t tabel 0.1603. Harga berpengaruh negatif secara signifikan terhadap kepuasan pelanggan di restoran fast food. Terbukti bahwa t hitung  3.327 lebih besar dari t tabel 0.1603. Promosi dan harga berpengaruh secara simultan terhadap kepuasan pelanggan di restoran fast food, maka berdasarkan hasil penelitian ini, dapat di simpulkan bahwa f hitung 63,737 lebih besar dari f tabel 3,115. Berdasarkan hasil penelitian tersebut maka perusahaan perlu melakukan inovasi yang berkelanjutan terutama dalam hal ini meningkatkan promosi dan harga yang lebih baik lagi sehingga dapat meningkatkan kepuasan pelanggan di restoran fast food CFC cabang mall kalibata.The Effect Of Promotions And Prices On Customer Satisfaction In Fast Food RestaurantAbstractThe purpose of this study was to determine the effect of promotion, prices on customer satisfaction at the fast food CFC restaurant, Kalibata mall branch. This research was conducted through a survey with descriptive explanation. The analytical method used in this study is a quantitative method. Data processing methods used in this research are validity test, reliability test, normality test, heterocyticity test, and multicollinearity test. The sample used in this study were 150 respondents. The results of this study indicate that promotion has a partial effect on customer satisfaction at fast food restaurants, as evidenced in this study that t count of 8.573 is greater than t table 0.1603. Price has a significant negative effect on customer satisfaction at fast food restaurants. It is proven that t count 3.327 is greater than t table 0.1603. Promotions and prices have a simultaneous effect on customer satisfaction at fast food restaurants, so based on the results of this study, it can be concluded that f count 63,737 is greater than f table 3.115. Based on the results of these studies, the company needs to carry out continuous innovation, especially in this case increasing promotion and better prices so that it can increase customer satisfaction at the fast food CFC restaurant, mall kalibata branch.
Digital Marketing dan Ragam Produk pada Minat Beli Konsumen Toko Online Shopee (Studi Kasus pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Bhayangkara Jakarta Raya Angkatan 2016) SE,MM, Andrian
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.932 KB) | DOI: 10.25139/ekt.v3i1.1430

Abstract

            Digital Marketing adalah  merupakan suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Tujuan digital marketing adalah untuk menarik konsumen dan calon konsumen secara cepat. Seperti yang kita tahu, penerimaan teknologi dan internet di masyarakat sangat luas, sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh perusahaan-perusahaan. Keragaman produk merupakan kumpulan seluruh produk dan barang yang ditawarkan penjual tertentu kepada pembeli. Sedangkan minat beli timbul setelah adanya proses evaluasi alternatif dan di dalam proses evaluasi, seseorang akan membuat suatu rangkaian pilihan mengenai produk yang hendak dibeli atas dasar merek maupun minat. Penelitian ini menggunakan jenis penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu Digital Marketing (X1), Ragam Produk (X2), dan Minat Beli (Y). Pengumpulan data diperoleh melalui penyebaran kuesioner ke sejumlah mahasiswa Jurusan Manajemen Angkatan 2016 Fakultas Ekonomi Universitas Bhayangkara Jakarta Raya. Sampel yang digunakan dalam penelitian ini berjumlah 100 orang responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda dengan metode SPSS versi 22. Penelitian ini menghasilkan kesimpulan akhir bahwa variabel Digital Marketing dan Ragam Produk mempunyai pengaruh yang signifikan pada variabel Minat Beli sebesar 23,8%.The Impact of Digital Marketing and Product Variety towards Purchasing Interest in Online Store Shopee (Case Study to Students of Class of 2016 Management Department Faculty of Economic University of Bhayangkara Jakarta Raya)Abstract            Digital Marketing is an activity of marketing or promoting a brand or product using digital media or the internet. The purpose of digital marketing is to attract consumers and prospective consumers quickly. As we know, the acceptance of technology and the internet in the community is very broad, so it is not surprising that digital marketing activities are made the top choice by companies. Product diversity is a collection of all products and goods offered by certain sellers to buyers. Whereas buying interest arises after the existence of an alternative evaluation process and in the evaluation process, someone will make a series of choices regarding the product to be purchased on the basis of brand and interest. This research uses explanatory research with a quantitative approach. There are three variables used in this research, namely the Digital Marketing (X1), Product Variety (X2), and Purchase Interest (Y). Data collection is obtained through questionnaires distributed to several students of the  Class of 2016 Management Department, Faculty of Economics, University of Bhayangkara Jakarta Raya. The sample used in this research amounted to 100 respondents. The sampling technique used is purposive sampling. Data analysis used is descriptive analysis and multiple linear regression analysis with SPSS version 22. This research produces the final conclusion that the Digital Marketing variable and Product Variety have a significant effect on the Purchase Interest variable as 23.8%.
Faktor-Faktor Penentu Keputusan Pembelian Green Product Natural Coffee Givan, Bryan; Wahyudi, Mochamad; Alam Syah, Doni Purnama
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.424 KB) | DOI: 10.25139/ekt.v3i1.1398

Abstract

Fenomena masyarakat Indonesia akan prioritasnya pada kesehatan dari tahun ke tahun mengalami peningkatan, terbukti pada tahun 2016 Indonesia berhasil meraih peringkat 4 Negara paling sehat di ASEAN. Hal ini menunjukan bahwa Indonesia mulai membiasakan hidup sehat. Dengan fenomena tersebut, beberapa perusahaan makanan dan minuman mulai merubah strategi pemasarannya dimana salah satu caranya dengan menciptakan green product yang disesuaikan dengan gaya hidup sehat yang dimiliki. Objek penelitian ini merupakan masyarakat penikmat kopi, dimana saat ini mulai berkembang berbagai macam jenis kopi salah satunya kopi organik. Metode penelitian yang penulis gunakan adalah statistik kuantitatif dengan alat pengolah data berupa software SPSS for windows. Adapun hasil dari pengolahan data ini menunjukan bahwa terdapat pengaruh yang sangat kuat antara green.Decision Factors for Purchasing Natural Coffee Green ProductAbstract            The phenomenon of Indonesian society for its priority on health from year to year has increased, proven in 2016 Indonesia succeeded in reaching the 4th most healthy country in ASEAN. This shows that the people of Indonesia began to get used to a healthy lifestyle. With the phenomenon, some food and beverage companies began to change their marketing strategy, one of them is by creating a green product that refers to a healthy lifestyle. Object of this research is people who loves to drink a coffee. The writer use statistic kuantitatif method by using SPSS for windows as the instrument. Result of processing the data it can be concluded that there is a significant influence between green product and lifestyle to decision of buying Ur Farm Natural Coffee.
Faktor-Faktor Penentu Keputusan Pembelian Green Product Natural Coffee Givan, Bryan; Wahyudi, Mochamad; Alam Syah, Doni Purnama
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.424 KB) | DOI: 10.25139/ekt.v3i1.1398

Abstract

Fenomena masyarakat Indonesia akan prioritasnya pada kesehatan dari tahun ke tahun mengalami peningkatan, terbukti pada tahun 2016 Indonesia berhasil meraih peringkat 4 Negara paling sehat di ASEAN. Hal ini menunjukan bahwa Indonesia mulai membiasakan hidup sehat. Dengan fenomena tersebut, beberapa perusahaan makanan dan minuman mulai merubah strategi pemasarannya dimana salah satu caranya dengan menciptakan green product yang disesuaikan dengan gaya hidup sehat yang dimiliki. Objek penelitian ini merupakan masyarakat penikmat kopi, dimana saat ini mulai berkembang berbagai macam jenis kopi salah satunya kopi organik. Metode penelitian yang penulis gunakan adalah statistik kuantitatif dengan alat pengolah data berupa software SPSS for windows. Adapun hasil dari pengolahan data ini menunjukan bahwa terdapat pengaruh yang sangat kuat antara green.Decision Factors for Purchasing Natural Coffee Green ProductAbstract            The phenomenon of Indonesian society for its priority on health from year to year has increased, proven in 2016 Indonesia succeeded in reaching the 4th most healthy country in ASEAN. This shows that the people of Indonesia began to get used to a healthy lifestyle. With the phenomenon, some food and beverage companies began to change their marketing strategy, one of them is by creating a green product that refers to a healthy lifestyle. Object of this research is people who loves to drink a coffee. The writer use statistic kuantitatif method by using SPSS for windows as the instrument. Result of processing the data it can be concluded that there is a significant influence between green product and lifestyle to decision of buying Ur Farm Natural Coffee.
Digital Marketing dan Ragam Produk pada Minat Beli Konsumen Toko Online Shopee (Studi Kasus pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Bhayangkara Jakarta Raya Angkatan 2016) SE,MM, Andrian
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.932 KB) | DOI: 10.25139/ekt.v3i1.1430

Abstract

            Digital Marketing adalah  merupakan suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Tujuan digital marketing adalah untuk menarik konsumen dan calon konsumen secara cepat. Seperti yang kita tahu, penerimaan teknologi dan internet di masyarakat sangat luas, sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh perusahaan-perusahaan. Keragaman produk merupakan kumpulan seluruh produk dan barang yang ditawarkan penjual tertentu kepada pembeli. Sedangkan minat beli timbul setelah adanya proses evaluasi alternatif dan di dalam proses evaluasi, seseorang akan membuat suatu rangkaian pilihan mengenai produk yang hendak dibeli atas dasar merek maupun minat. Penelitian ini menggunakan jenis penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu Digital Marketing (X1), Ragam Produk (X2), dan Minat Beli (Y). Pengumpulan data diperoleh melalui penyebaran kuesioner ke sejumlah mahasiswa Jurusan Manajemen Angkatan 2016 Fakultas Ekonomi Universitas Bhayangkara Jakarta Raya. Sampel yang digunakan dalam penelitian ini berjumlah 100 orang responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda dengan metode SPSS versi 22. Penelitian ini menghasilkan kesimpulan akhir bahwa variabel Digital Marketing dan Ragam Produk mempunyai pengaruh yang signifikan pada variabel Minat Beli sebesar 23,8%.The Impact of Digital Marketing and Product Variety towards Purchasing Interest in Online Store Shopee (Case Study to Students of Class of 2016 Management Department Faculty of Economic University of Bhayangkara Jakarta Raya)Abstract            Digital Marketing is an activity of marketing or promoting a brand or product using digital media or the internet. The purpose of digital marketing is to attract consumers and prospective consumers quickly. As we know, the acceptance of technology and the internet in the community is very broad, so it is not surprising that digital marketing activities are made the top choice by companies. Product diversity is a collection of all products and goods offered by certain sellers to buyers. Whereas buying interest arises after the existence of an alternative evaluation process and in the evaluation process, someone will make a series of choices regarding the product to be purchased on the basis of brand and interest. This research uses explanatory research with a quantitative approach. There are three variables used in this research, namely the Digital Marketing (X1), Product Variety (X2), and Purchase Interest (Y). Data collection is obtained through questionnaires distributed to several students of the  Class of 2016 Management Department, Faculty of Economics, University of Bhayangkara Jakarta Raya. The sample used in this research amounted to 100 respondents. The sampling technique used is purposive sampling. Data analysis used is descriptive analysis and multiple linear regression analysis with SPSS version 22. This research produces the final conclusion that the Digital Marketing variable and Product Variety have a significant effect on the Purchase Interest variable as 23.8%.
Promosi Dan Harga pada Kepuasan Pelanggan Restoran Fast Food Ditha, Hadita
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.607 KB) | DOI: 10.25139/ekt.v3i1.1431

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh promosi, harga terhadap kepuasan pelanggan di restoran fast food CFC cabang mall Kalibata. Penelitian ini dilakukan melalui survei dengan eksplanasi secara deskriptif. Metode analisis yang digunakan dalam penelitian ini adalah metode kuantitatif. Metode pengolahan data yang digunakan penelitian adalah uji validitas, uji reabilitas, uji normalitas, uji heterokedasititas, dan uji multikolinieritas. Sampel yang digunakan dalam penelitian ini sebanyak 150 responden. Hasil penelitian ini menunjukan bahwa promosi berpengaruh secara parsial terhadap kepuasan pelanggan di restoran fast food, terbukti dalam penelitian ini bahwa t hitung 8,573 lebih besar dari t tabel 0.1603. Harga berpengaruh negatif secara signifikan terhadap kepuasan pelanggan di restoran fast food. Terbukti bahwa t hitung  3.327 lebih besar dari t tabel 0.1603. Promosi dan harga berpengaruh secara simultan terhadap kepuasan pelanggan di restoran fast food, maka berdasarkan hasil penelitian ini, dapat di simpulkan bahwa f hitung 63,737 lebih besar dari f tabel 3,115. Berdasarkan hasil penelitian tersebut maka perusahaan perlu melakukan inovasi yang berkelanjutan terutama dalam hal ini meningkatkan promosi dan harga yang lebih baik lagi sehingga dapat meningkatkan kepuasan pelanggan di restoran fast food CFC cabang mall kalibata.The Effect Of Promotions And Prices On Customer Satisfaction In Fast Food RestaurantAbstractThe purpose of this study was to determine the effect of promotion, prices on customer satisfaction at the fast food CFC restaurant, Kalibata mall branch. This research was conducted through a survey with descriptive explanation. The analytical method used in this study is a quantitative method. Data processing methods used in this research are validity test, reliability test, normality test, heterocyticity test, and multicollinearity test. The sample used in this study were 150 respondents. The results of this study indicate that promotion has a partial effect on customer satisfaction at fast food restaurants, as evidenced in this study that t count of 8.573 is greater than t table 0.1603. Price has a significant negative effect on customer satisfaction at fast food restaurants. It is proven that t count 3.327 is greater than t table 0.1603. Promotions and prices have a simultaneous effect on customer satisfaction at fast food restaurants, so based on the results of this study, it can be concluded that f count 63,737 is greater than f table 3.115. Based on the results of these studies, the company needs to carry out continuous innovation, especially in this case increasing promotion and better prices so that it can increase customer satisfaction at the fast food CFC restaurant, mall kalibata branch.

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