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PRofesi Humas
Published by Universitas Padjadjaran
ISSN : -     EISSN : -     DOI : DOI jurnal: https://doi.org/10.24198/prh
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Social Sciences Other
PRofesi Humas published by LP3 Fakultas Ilmu Komunikasi, Universitas Padjadjaran. ISSN 2528-6927 (printed), ISSN 2541-3678 (Online). Incorporate with IPRAHUMAS. PRofesi Humas publish selected paper under a Creative Commons Attribution-ShareAlike 4.0 International License. Publishes twice a year. PRofesi Humas provide an open access to public for reading abstract and full papers. PRofesi Humas focused on Public Relations studies. Each edition. PRofesi Humas received manuscripts that had focus on the following issues below with interdisciplinary and multidisciplinary approach. Every article that goes to the chief editorial will be send to section editor through Initial Review processes. Then, the articles will be sent to the peer reviewers to get Double Blind Peer Review Process. Then, the articles will be returned to the authors to revise. These processes take few months. In the each manuscript, peer reviewer will be rated from the substantial and technical aspects. The peer reviews have expertise in Political Public Relations, Public Relations Management, Public Relations Crisis, Public Relations and Publics, Public Relations Audit, Marketing Public Relations, Corporate Social Responsibility (CSR), and Human Relations. They were also experienced in the prestigious journal management and publication that was spread around the national and abroad. Jurnal PRofesi Humas accredited by Kemenristekdikti RI (Sinta 2) based on SK No. 10/E/KPT/2019
Arjuna Subject : Umum - Umum
Articles 7 Documents
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Search results for , issue "Vol 10, No 2 (2026): February 2026" : 7 Documents clear
Student information preferences and the role of social media in Indonesian higher education Prabawangi, Rani Prita; Fatanti, Megasari Noer; Nasih, Ahmad Munjin
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.58978

Abstract

Background: Research has well documented how social media acts as a primary information source for both enrolled and prospective students. However, universities often lack clear, evidence-based guidance on how to engage their internal and external audiences. This knowledge gap forces university public relations (PR) teams to rely on trial and error, often struggling to create impactful content. Purpose: This study investigates student preferences for social media content and information sources to enlighten university PR staff who want to improve their institutional communication. Methods: This research employed a mixed-methods approach, combining a quantitative survey of 330 students with qualitative insights gathered from focus group discussions (FGDs) and in-depth interviews with 150 students. The survey included current students because they were once prospective students, so they could give insights as both prospective and current students. Results: Students trust unofficial sources (such as community accounts) and direct recommendations from those closest to them more than official university channels. They are also much more interested in authentic, story-based content. Conclusions: The implications of these findings suggest that, to increase engagement and institutional image, campus social media teams should consider presenting story-based content and increasing audience interactivity. Implications: To strengthen their image and engagement, the teams need to prioritize story-based content, amplify credible community voices, and increase two-way engagement. Universities are also advised to create secondary accounts to post more entertaining and light-hearted content to reduce audience reliance on unofficial sources, and or collaborate with community-driven accounts.
Implementing Web Content Accessibility Guidelines for Disability-Friendly Scholarship Websites in Indonesia Poedjadi, Maudy Rizkiana; Lestari, Gita Cahyani; Lisnarini, Naurah; Umar, Muhammad Novsyaroni
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.61538

Abstract

Background: The low level of disability education is currently a public concern. One way to improve it is to provide financial assistance in education. Seeing this phenomenon, the ministries established two special scholarships for people with disabilities: the ADik scholarship, administered by the Ministry of Higher Education, Science, and Technology (Kemdiktisaintek), and the LPDP Affirmation Scholarship, administered by the Ministry of Finance (Kemenkeu). These scholarships can be accessed through the websites of both ministries. However, to target these scholarships effectively, the government’s public relations (PR) must ensure the website meets the technological and information needs of people with disabilities. Accommodating this information and technology is a form of good e-government. Purpose: This study aims to evaluate the accessibility of scholarship websites for people with disabilities by analyzing accessibility components using four assessment tools: SiteAnalyzer, AEL Data, Accessibility Cloud, and Silktide Accessibility Checker. It explains how well these government websites comply with Web Content Accessibility Guidelines (WCAG) and whether they adequately support users with disabilities in accessing scholarship information. Result: Based on the analysis of the four tools, neither scholarship website is fully accessible, showing significant WCAG violations. The SiteAnalyzer classified both as “unsafe,” while Silktide found 394 violations on LPDP and 152 on ADik across WCAG Levels A, AA, and AAA. These extensive failures to meet accessibility criteria indicate a deficit in the Digital Public Relations function, specifically in upholding the principles of communication accountability and transparency toward the disability public. Implication: Technology and information that are not properly accommodated compromise the scholarship’s objective and hinder the right to equal access for persons with disabilities. This highlights the urgent necessity for PR professionals to take a strategic role in advocating for and prioritizing comprehensive WCAG implementation to mitigate institutional risk, build trust, and ensure inclusive public service delivery.
Public relations perspectives: Linking corporate brand and product brand to employer branding Aruman, Akhmad Edhy; Ramonita, Latifa; Alexandrina, Elke; Utami, Puput Putri
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.60883

Abstract

Background: Mass layoffs in digital platform companies have intensified public scrutiny of employer branding, particularly within the sharing economy, where corporate reputation, social responsibility, and workforce relations are closely interconnected. In the case of PT GoTo Gojek Tokopedia Tbk., employment termination decisions have raised questions about how corporate and product brands are interpreted by prospective employees. In this context, Corporate Social Responsibility (CSR) as a part of Public Relations communication approach, emerges as a strategic communication resource that may mediate the relationship between brand reputation and employer branding. Purpose: This study examines the influence of corporate brand and product brand on employer branding and analyzes the mediating role of CSR within a sharing economy business context. Methods: This research adopts a quantitative explanatory approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Survey data were collected from 138 job seekers who were familiar with PT GoTo Gojek Tokopedia Tbk. Corporate brand and product brand were treated as exogenous variables, employer branding as the endogenous variable, and CSR as a mediating variable. Results: The findings show that corporate brand, product brand, and CSR have a positive and significant influence on employer branding. CSR demonstrates the strongest direct effect and fully mediates the relationships between corporate brand and employer branding, as well as between product brand and employer branding. Conclusion: The study indicates that employer branding in the sharing economy is not shaped solely by corporate or product reputation but is substantially strengthened through perceived CSR practices, which translate brand meaning into employer attractiveness. Implications: This research suggests the integration of CSR into corporate and product brand communication as an employer branding strategy. Academically, it contributes to public relations and employer branding literature by positioning CSR as a mediating variable in the sharing economy.
Building CSR legitimacy through intercultural communication in Bula’s Community Lusiana, Elnovani; Siti Khadijah, Ute Lies; Anwar, Rully Khairul; Ismail, Isma Rosila
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.65670

Abstract

Background: Corporate Social Responsibility (CSR), has often been viewed along the lines of technocratic compliance in the case of Bula, East Seram, an area of historical neglect and layered cultural diversity region. Technocratic Compliance sees CSR as little more than a box-ticking exercise, whereby the opportunity for real social community empowerment is lost. Purpose: The objective of this study is to propose an alternative pathway for CSR, which would involve the reframing of a socially bottomed phenomenon, ethnically and culturally integrated, from a prescriptive imposition  to an ethical, cross communicative practice of co-creation. Methods: The research poses a qualitative case study design. Data were integrated from the exercise of participant observation, document reviews, and semi-structured interviews with 15 informants, including representatives of the corporation, community leaders, and civil servants. This methodology enables the capturing of CSR phenomena from several perspectives. Results: Findings point to the generalized gap existing corporately centralized systems and community demands to be engaged in processes of collaboration and partnership. Interventions implemented in the absence of cultural dialogue are, at best, likely to interact with bureaucratic functions and survive as indifference. In contrast, initiatives designed and implemented in partnership demonstrated prevalence to social support and sustainable change. Conclusion: The study states that the legitimacy of CSR is not a function of positive legal prescription, but rather an outcome of meaningful, sustained dialogues across cultures. Implications: This research improves the understanding of CSR as a type of “social diplomacy.” It suggests that companies should treat philanthropic acts as more than a transaction, creating and sustaining culturally adaptive communications that respect local knowledge and promote a more just and more balanced industry-society relationship.
How are government public relations addressed in existing and future research? Bachri, Achmad Syahrully; Muqsith, Munadhil Abdul; Tayibnafis, Radita Gora
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.67759

Abstract

Background: Several studies have investigated Government Public Relations (GPR) over the last few decades. However, very little exhaustive research has been conducted on this issue so far. Purpose: The study aims to provide a comprehensive review of the literature and a bibliometric analysis of GPR based on existing empirical research. Methods: The study employed a Systematic Literature Review, searching for the phrase “Government Public Relations” in article titles, abstracts, and keywords in the Scopus database, yielding 126 articles from 1976 to 2025. The evaluation was done on October 19, 2025. The raw data were analyzed bibliometrically using VOSviewer. Results: The research shows that GPR has experienced remarkable worldwide expansion, with the greatest concentration in the United States and Indonesia. This growth is driven primarily by digital transformation, global crises, demands for democratization, the complexity of global issues, and the professionalization of GPR. Conclusion: The GPR sector in emerging countries is still under-researched. Research works in the past have primarily dealt with advanced countries, for example, the United States and South Korea. Future research should address the needs of developing countries, particularly Africa, Latin America, and Central Asia. The paper argues that there are five essential qualities of effective GPR: transparency, accountability, public participation, responsiveness, and two-way communication. The paper also analyses the conceptual framework of GPR. Implications: The consequences for the sustainable administration and development of government organizations and for ensuring their adherence to GPR principles.
Public relations mitigation: Using local wisdom to secure trust in private hospitals Lestari, Eni; Rahmanto, Andre Noevi; Susanti, Ratna
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.69007

Abstract

Background: Public trust is a fundamental determinant of the reputation of private hospitals in a competitive healthcare environment. In this context, vulnerability to miscommunication can potentially lead to reputational crises. Previous research related to hospital public relations (PR) has focused on forms of crisis communication and media management. Meanwhile, research related to PR mitigation rooted in the local cultural context is still limited. This gap explores mitigation practices in private hospital PR by integrating local wisdom as a strategic communication method. Purpose: To analyze PR mitigation strategies based on local wisdom in building public trust in private hospital. Method: This research used a descriptive qualitative method to obtain data through in-depth interviews, including PR personnel, hospital management, and healthcare professionals in four private hospitals in Central Java. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions, with the application of source triangulation to ensure validity. Results: Local wisdom values such as family-based communication, courtesy (unggah-ungguh), empathy (tepa slira), and mutual respect (nguwongne) inherent in Javanese culture served as the basis for the PR mitigation strategies. These values were applied when conveying information, handling complaints, and problem prevention practices, mitigating potential communication risks, reducing conflict escalation, and building emotional closeness between the hospital and the community. Conclusion: PR mitigation based on local wisdom played an important role in increasing public trust by strengthening relational communication and social legitimacy. Implication: Practically, this research emphasized the importance of integrating local cultural values into PR and health communication strategies to increase public trust. Theoretically, this research contributed to the analysis of PR and health communication by positioning local wisdom as a contextual mitigation framework in institutional communication within the health sector.
Parenting goes digital: Performing family, morality, and public identity on Instagram reels Utami, Setyani; Vera, Nawiroh; Basit, Abdul; Putri, Dhita Widya
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.69171

Abstract

Background: Parenting practices that were once limited to the domestic sphere are now commonplace in public spaces, largely due to social media. These curated and displayed parenting practices have become part of an effort to construct meaning that requires audience legitimacy to become a representation of ideal meaning. Purpose: This study aims to examine how Yane Ardian shapes the meaning of parenting in her Instagram Reels, the ideal family values she promotes, and how she communicates her self-image as a mother. Methods: This study uses a qualitative method. Thematic and visual coding were employed to deliberately choose 16 Instagram Reels for study. Results: The findings demonstrate that the constructed meaning in parenting practices emphasizes maternal care, character-driven education, child safety, and moral accountability. Parenting is no longer just a part of family life; it may also help shape a person’s identity by teaching them social and cultural values. Reels can help get closer to the audience and achieve moral validity by delivering personal stories that use emotional symbols and supporting visual elements. On the other hand, people prefer content about family life and parenting to social topics. Conclusion: Instagram Reels can become part of a cultural text where ideal parenting practices are represented through compassion, responsibility, and risk. Implications: This research theoretically expands the scope of representation studies by making the phenomenon of “parenting goes digital” an arena for constructing meaning and identity for mothers. Practically, this research contributes to the study of digital communication and public relations by showing how parenting narratives can be used to build emotional closeness with audiences in the digital space.

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