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PRofesi Humas
Published by Universitas Padjadjaran
ISSN : -     EISSN : -     DOI : DOI jurnal: https://doi.org/10.24198/prh
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Social Sciences Other
PRofesi Humas published by LP3 Fakultas Ilmu Komunikasi, Universitas Padjadjaran. ISSN 2528-6927 (printed), ISSN 2541-3678 (Online). Incorporate with IPRAHUMAS. PRofesi Humas publish selected paper under a Creative Commons Attribution-ShareAlike 4.0 International License. Publishes twice a year. PRofesi Humas provide an open access to public for reading abstract and full papers. PRofesi Humas focused on Public Relations studies. Each edition. PRofesi Humas received manuscripts that had focus on the following issues below with interdisciplinary and multidisciplinary approach. Every article that goes to the chief editorial will be send to section editor through Initial Review processes. Then, the articles will be sent to the peer reviewers to get Double Blind Peer Review Process. Then, the articles will be returned to the authors to revise. These processes take few months. In the each manuscript, peer reviewer will be rated from the substantial and technical aspects. The peer reviews have expertise in Political Public Relations, Public Relations Management, Public Relations Crisis, Public Relations and Publics, Public Relations Audit, Marketing Public Relations, Corporate Social Responsibility (CSR), and Human Relations. They were also experienced in the prestigious journal management and publication that was spread around the national and abroad. Jurnal PRofesi Humas accredited by Kemenristekdikti RI (Sinta 2) based on SK No. 10/E/KPT/2019
Arjuna Subject : Umum - Umum
Articles 7 Documents
 1 
Search results for , issue "Vol 7, No 2 (2023): February 2023" : 7 Documents clear
Reputation in the age of disruption: A case study of PT Pos Indonesia Aditya, Mario Osann; Erwina, Wina; Priyatna, Centurion Chandratama
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.42450

Abstract

Background: The age of disruption is inevitable nowadays, forcing companies to adapt to the current challenges and situations to stay relevant. PT Pos Indonesia is one of the companies experiencing negative impacts, resulting in decreased work performance, corporate stability, and even corporate reputation. Therefore, PT Pos Indonesia must swiftly retake the market narrative and improve its reputation. Purpose: The present study aimed to analyze the need of PT Pos Indonesia to bring back its reputation in the age of disruption. Methods: It is a qualitative and explorative case study. In-depth interviews, participatory observations, and document analysis collected data. Results: Pos Indonesia’s efforts to be able to move more quickly and precisely is a good step, with three primary reasons, namely to increase profitability, maintain stability, and show good growth prospects for the company. Other elements also accompany these three fundamental reasons due to observations made by Pos Indonesia. Conclusion: The company needs to consistently observe emerging gaps because it will significantly help Pos Indonesia stay relevant. In addition, consistency will also keep Pos Indonesia moving on track with corporate innovation, allowing it to improve the company’s presence and reputation in a shorter amount of time. Implication: Consistency is needed to increase profitability, maintain stability and show good growth prospects. If done consistently and optimally, this will keep Pos Indonesia moving in the corridor of corporate innovation and enable reputation improvement.
Indonesian ministry of tourism and creative economy and the crisis frame related to COVID-19 Adiprasetio, Justito; Wibowo, Kunto Adi; Fauzi, Muhammad Ilham; Aliifa, Dzikrifa Ningtyas
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.41465

Abstract

Background: The COVID-19 pandemic has forced governments worldwide to mitigate the tourism sector’s crisis, one of which is to rely on effective and efficient crisis communication. However, the Indonesian government, particularly the Ministry of Tourism and Creative Economy (Kemenparekraf), has been accused of being incompetent in managing its crisis communications. The COVID-19 pandemic has forced governments worldwide to mitigate the tourism sector’s crisis, one of which is to rely on effective and efficient crisis communication. Even so, no study shows how the Indonesian Ministry of Tourism and Creative Economy crisis communication was carried out in the early phase of the pandemic. Purpose: This study aims to examine how crisis communication was carried out by the Indonesian Ministry of Tourism and Creative Economy in the early phase of the pandemic. Methods: This study used the quantitative framing analysis method to examine the crisis frame in 178 press releases published on the official website of the Kemenparekraf in January 2020-May 2020. Results: The economic frame ranked second only behind the attribution of responsibilities and was more dominant than the human interest and morality frame. There was a public response where the government, especially the Kemenparekraf, is considered as only prioritizing economic over public safety. Conclusion: This study found that in the world’s initial phase of the COVID-19 outbreak, the press release published by the Kemenparekraf did not represent an effort to prevent and control the spread of COVID-19 in Indonesia since it would have a significant impact on the tourism sector. Implications: Furthermore, the Kemenparekraf needed to optimize the call to action message to positively influence the public and tourism actors and assist efforts to respond to the COVID-19 pandemic crisis.
The digital competence of government public relations officer in Magelang City Afrilia, Ascharisa Mettasatya; Rhizky, Deani Prionazvi; Putri, Wahyu Eka; Ratnasari, Eny
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.43146

Abstract

Background: Since new media is developing, it is important to examine new media literacy, especially in the era of 4.0. The government’s public relations also need new media literacy since the government needs to establish a harmonic relationship with the public to achieve sympathy, trust, teamwork, and support in government policy implementation. Purpose: This research aims to evaluate the digital competence of members of government public relations in the Magelang government apparatus forum. Methods: Digital competence is measured by questionnaires of functional and critical prosuming. This research uses a quantitative survey method. The survey includes the assessment of beliefs, opinions, and characteristics by using questionnaires. Questionnaires are used to collect the data by using items of questions for respondents. The research object is the government apparatus in Magelang, while the respondents are government public relations officers. The quantitative method is expected to comprehensively describe digital literacy by government public relations officers in the Magelang government apparatus. Data analysis uses descriptive statistics. Conclusion: Based on data analysis, members of government public relations in the Magelang government apparatus forum agree that they have functional and critical prosuming. Implications: This research implies local government of Magelang to improve new media literacy for local government public relations so the government can achieve the public relations objective of harmonic relationship establishment with the public.
Image of sport tourism Kiara Artha Park Bandung Hidayat, Dasrun; Gustini, Leili Kurnia; Christin, Maylanny; Nur’aeni, Nur’aeni; Taufik, Reza Rizkina
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.41903

Abstract

Background: Sports tourism is a new approach to growing public interest in sports. Sports tourism is expected to foster interest in sports and build an image of sport tourism as a dual force that can help economic growth. Purpose: The research was conducted at Kiara Artha Park, one of the sports tourism sites in Bandung. The aim is to analyze the stages of forming the image of Kiara Artha sports tourism. Methods: Using a qualitative and phenomenology approach, involving 11 informants: Kiara Artha Park managers, tenants, and visitors. Results: The study results explain that the image built in Kiara Arta Park is a place of recreation with the concept of healthy living. The stages of building the image of Kiara Artha Park begin with the commitment of the management to prepare facilities in the form of green open land designed as a recreational park and exercise. They are also conducting socialization in conventional media, building sports community support, and managing community participation of social media users. Conclusion: The image of Kiara Artha Park as a tourist sport place is built through public awareness as users need a place to exercise and recreation. The two combined concepts encourage interest in maintaining a healthy life. Thus, the type of image formed is a user image or image built by consumers based on personal needs related to personality, lifestyle, and social status. Implications: The results of this study can provide input to the management and government of the city of Bandung as a policy in every tourist destination to provide sport tourism facilities as an additional public space that can improve the physical and mental health of the community.
Graduate income and profession linkage: Tracer study of public relations graduates Lukman, Syauqy; Rizal, Ii; Tiara, Olga
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.42355

Abstract

Background: Higher educational institutions must prepare graduates for careers by monitoring their performance. They must also evaluate academic relevancy to practical needs. The PR program at Universitas Padjadjaran strives to deliver the best education and monitor graduates’ performance. Purpose: This paper aims to study how graduates’ first income is associated with GPA, study duration, and job wait time. This study also linked public relations education with graduates’ current position in their work based on their self-assessment. Methods: Using tracer study data from the Career and Development Centre of Universitas Padjadjaran, exploratory data analysis was done to examine the characteristics of graduates based on the observed variables. The bivariate analysis investigated the association between income, GPA, study duration, and job wait time. Conclusion: Findings of this study show no statistical evidence of the relationship between first salary, GPA, and duration of the study. Exploratory data analysis shows that PR program graduates perform well when comparing the average income of undergraduates on a national level. Graduates’ self-assessment of study relevancy indicated that most graduates possess the relevant educational background and appropriate level of education for their current occupational position. As the statistical testing for this study was conducted post hoc, careful considerations need to be taken when taking the results at face value, considering potential flaws in the sampling frame and the power of the tests. Implications: The findings in this study would serve as a platform for future references on graduates or tracer study, more specifically public relations graduates, as it provides a starting point for measuring graduates’ performances. As the database provides more data with more graduates in future years, an updated finding of this particular study would be very important to measure how well graduates fare post-graduation.
Journalism and public relations: An interconnection in academic research Supriadi, Dandi; Hafiar, Hanny; Safi, Abdul Manan; Amin, Kholidil
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.42064

Abstract

Background: Journalism and public relations are two fields that collaborate and compete with each other. Several studies have confirmed this dualism, where both terminologies are interrelated in the same scientific publication. Purpose: This study is aimed to find the interconnection between the two fields in several studies published in international journals. Method: This inquiry applies the bibliometrics method with data sources from the Web of Science and uses VosViewer as an analysis and mapping tool. Results: Results show that the number of keywords containing “public relations” counts more than “journalism.” This study reveals six clusters of keyword mapping that form specific themes: crisis communication management, ethics, professional education, public relations practitioners- journalist relationships, media relations, and publicity scope, news media management, and public relations and the media. Comparing the most cited references from the field of public relations and journalism shows the number 2:2 or equal. There are six most cited authors, four from the USA and two from Australia. Conclusions: The issue of public relations was found more than journalism because most articles are written by experts, especially Americans, and Australians, who have worked in the field of public relations, although some also had early careers in journalism. However, journalism studies were still considered as references for most articles. Implications: The work of western researchers is still at the forefront of the development of public relations science and journalism studies, which becomes a challenge for researchers from developing countries to develop studies more at the international level.
Hospital public relations and internal communication barriers during the Covid-19 pandemic Lestari, Eni; Rahmanto, Andre Noevi; Satyawan, Ignatius Agung
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.41935

Abstract

Background: Covid-19 hit almost all sectors of life, including the economy, tourism, and hospitals. Long queues of patients in the waiting rooms, mandatory use of personal protective equipment, layered masks, maintaining distance in interaction, and use of medical terms in requesting messages to patients are the barriers for medical personnel, especially nurses, in communication with patients. Purpose: The current study examined how hospital public relation helps overcome communication barriers between nurses and patients. The study was conducted at PKU Muhamadiyah Hospital Surakarta, accredited with 6-star KARS as a provincial referral hospital for COVID-19 patients and has the highest patient occupancy in Surakarta. Methods: It is a descriptive qualitative study. Conclusion: By using Dozier and Broom’s theory regarding the role of PR, this study proved that PR successfully helps overcome internal communication barriers experienced by nurses and patients. It plays as an expert advisor by providing input to hospital management and bridging the communication between nurses and patients. PR also acts as a problem solver by providing training on communicating correctly. Implications: Communication barriers can be overcome if nurses have good communication skills and understanding. As a support for the hospital system, PR provides regular communication training for nurses struggling to serve patients during the covid-19 pandemic.

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