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Economic and Business Faculty Dr Soetomo University Semolowaru No. 84 Surabaya, East Java, Indonesia
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SINERGI: Jurnal Ilmiah Ilmu Manajemen
Published by Universitas Dr. Soetomo Surabaya
ISSN : 20874987     EISSN : 25490419     DOI : https://doi.org/10.25139/sng.v12i2.5705
Core Subject : Economy,
Economics, Econometrics & Finance
SINERGI : Jurnal Ilmiah Ilmu Manajemen invites scholars, researchers, and students to contribute the result of their studies and researches in management human resources and marketing field, strengthen science knowledge exchange with other institutions.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 11 No. 1 (2021)" : 12 Documents clear
BOJONEGORO'S ECONOMIC GROWTH STRATEGY: TURNING CURSES INTO BLESSINGS Suyoto, Suyoto; Adi, Fery Permana
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 1 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.778 KB) | DOI: 10.25139/sng.v11i1.3526

Abstract

The purpose of this study is to analyze the economic dan resources growth in Bojonegoro using six pillars sustainble development in order to improve it's human capital and capital resources. This study was conducted in Bojonegoro, using qualititave approach with the level of explanation descriptive. As for the type of data used in this research included in this type of qualitative data. Data collection techniques used self inqury secondary data analysis include, observation and documentation. The data analysis technique used in this research is a descriptive technique which includes three stages of analysis, namely data reduction, data display and conclusion drawing/verification. The result show that in general, the six pillars of Bojonegoro's sustainable development as stated in the previous discussion are basically the choice of the path of transformation, but it is still necessary to confirm how this scenario will be followed. For this, it is necessary to affirm what must be transformed, namely the six elements of Bojonegoro's transformation, Vision Transformation, Vision for Economic Development, Environmental Vision, Social Vision, Fiscal Policy Vision,Vision of the Bureaucracy, Vision of Leadership
MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS Susilo, Daniel; Putranto, Teguh Dwi; Navarro, Charles Julian Santos
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 1 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.89 KB) | DOI: 10.25139/sng.v11i1.3534

Abstract

Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.Keywords: MS Glow For Men, Digital Marketing Strategy; Men’s Facial Care, Instagram; Content Analysis.

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