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Contact Name
Sasetyo Aryono
Contact Email
setyosinergi002@gmail.com
Phone
+6281392001063
Journal Mail Official
setyosinergi002@gmail.com
Editorial Address
Economic and Business Faculty Dr Soetomo University Semolowaru No. 84 Surabaya, East Java, Indonesia
Location
Kota surabaya,
Jawa timur
INDONESIA
SINERGI: Jurnal Ilmiah Ilmu Manajemen
ISSN : 20874987     EISSN : 25490419     DOI : https://doi.org/10.25139/sng.v12i2.5705
Core Subject : Economy,
SINERGI : Jurnal Ilmiah Ilmu Manajemen invites scholars, researchers, and students to contribute the result of their studies and researches in management human resources and marketing field, strengthen science knowledge exchange with other institutions.
Articles 12 Documents
Search results for , issue "Vol. 9 No. 1 (2019)" : 12 Documents clear
ROLE MODEL AND CAREER PROFILE FOR CAREER DEVELOPMENT OF THE POORIN PHILIPPINE Yamada, Keiichi
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1267.422 KB) | DOI: 10.25139/sng.v9i1.1460

Abstract

Reduction of the poverty is one of the SDGs and one of the major issues in the developing countries where the poor accounts for larger part of the population. Despite long-term and energetic effort of supporting institution (SI) including NGOs, most of the middleclass poor who occupy the major part of the poor are still staying in poverty. For the fundamental solution, the individual efforts of self-reliant and endogenous development for their independence are indispensable, by those marginalized people themselves who cannot access enough supports of SI.For those who need to become independent, they need to recognize who they are, where they are from (past history) and where they would like to go (goal of their life). However, for their self-independent, motivation for independent and self-development of their own career seem to be useful. Such motivation and career development have close relationship with maturity and self-determination, self-efficacy and personal-causation of the said person, and kind of motivation. Namely, person who has high maturity has high self-determination, hi self-efficacy, hi-personal-causation, and intrinsic motivations are effective, and who has low maturity has low self-determination, low self-efficacy, low personal-causation and extrinsic motivations are effective.In this paper, we proposed a method of ‘role model’ and ‘career profile’ for self-independence through the literature reviews and discussions. Firstly, we present macro vs micro approach of solving poverty issue, then focus on micro approach –we review about motivation, time-perspectives,and career development. Secondly, on role models, we discuss about its definition and functions, role models and mentor, four types of role models. Thirdly, on career profile, we discuss about its definition and functions, self-analysis, structure and elements, life history analysis, and goal setting and roadmap. Finally, we show result of our preliminary questionnaire and discuss about problems and future issues.
THE INFLUENCE OF ADVERTISING STARS, BRAND IMAGE, AND BRAND AWARENESS ON THE INTENTION TO BUY HONDA VARIO MOTORCYCLES IN PASURUAN Bastian, Antoni; Sugito, Sugito; Hati Wau, Kerinus; Nastiti, Wahyuningsih; Sutismawati Sirait, Lincaria
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 9 No. 1 (2019)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1049.466 KB) | DOI: 10.25139/sng.v9i1.1467

Abstract

This study examines the Influence of Advertising Stars, Brand Image, and Brand Awareness Against Intention to Buy Honda Vario Motor in Pasuruan. The purpose of this research is to know the direct and indirect correlation between the influence of advertisement star to brand image and brand awareness. The results show that the indirect effect on brand awareness is mediated by brand image. Honda Vario brand image is so strong that it can increase the value contained in the product. Companies must use variables and do different strategies so that their products become more desirable in the market.

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