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Contact Name
Alwahidin
Contact Email
lifalah.iainkdi@gmail.com
Phone
+6282348219871
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Jl. Sultan Qaimuddin No.17 Baruga
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Kota kendari,
Sulawesi tenggara
INDONESIA
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam
Li Falah, Journal of Islamic Economics and Business Studies is a scientific journal concerning on the latest research results and becomes a scientific communication media for lecturers, researchers, and or observers in the Islamic economics and business field.
Articles 9 Documents
Search results for , issue "Vol. 10 No. 2 (2025): December 2025" : 9 Documents clear
The Influence of Islamic Marketing Ethics and Sharia Service Quality on Customer Trust: A Case Study from BMT Al-Hidayah Nurmila sari, Desi; Marjan; Gunawan, M. Indra
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.12261

Abstract

The purpose of this study is to examine the influence of Islamic Marketing Ethics and Islamic Quality Service on Customer Trust in an Islamic microfinance institution. This research employed a quantitative approach and was conducted from April to September 2025. The study involved 98 customers of BMT Al-Hidayah using a simple random sampling technique. Data were collected through questionnaires and analyzed using simple linear regression and multiple regression methods. The findings revealed that Islamic Marketing Ethics significantly influenced customer trust with an R² value of 0.280, while Islamic Quality Service had a significant influence with an R² value of 0.288. The combined influence of both variables on customer trust resulted in an R² value of 0.368. These results indicate that trust in Islamic financial services is driven by the institution’s adherence to ethical marketing and the delivery of Sharia-compliant service quality. Future studies are recommended to explore additional factors such as religiosity, customer experience, or institutional image using mixed method approaches for a more comprehensive understanding of trust development.
The Effect of Brand Awareness on Marketing Performance with Brand Trust mediation on Infogarut clients: Non-Culinary Kustiani, Neng Ratih; Setiawan, Rahyuniati; Mubarok, Teten Mohamad Sapril
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.12262

Abstract

This study aims to analyze the effect of Brand Awareness on Marketing Performance with the mediating role of Brand Trust on Infogarut's non culinary clients. The background of this research is based on the importance of brand awareness in shaping customer trust and increasing the effectiveness of marketing strategies, especially in MSMEs that utilize local digital platforms. This research uses a quantitative approach with Structural Equation Modeling (SEM) analysis techniques through SmartPLS 3.0 software. The sample consisted of 179 respondents who used Infogarut advertising services in the non-culinary sector. The results showed that Brand Awareness has a positive and significant effect on Brand Trust and Marketing Performance. Brand Trust is also proven to have a significant influence on Marketing Performance and mediate the relationship between Brand Awareness and Marketing Performance. The R-square values are 0.924 and 0.814 respectively, with a Q-square of 0.711, indicating the model has high predictive power. The findings provide practical and theoretical contributions in the development of brand trust-based marketing strategies.
Zeb Store Company Survey: The Effect of Fear of Missing Out (FoMO) and the Role of Social Media Marketing on Customer Satisfaction Moderated by Purchase Decision Variables Hibatul Azizi, Moch Farhan; Setiawan, Rahyuniati; Lindayani
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.12264

Abstract

This study examines the combined effects of Fear of Missing Out (FoMO) and social media marketing on customer satisfaction, with purchase decisions serving as a mediating variable. Using a quantitative survey method, data were collected from 269 online shoppers and analyzed through Partial Least Squares Structural Equation Modeling (PLS SEM). The results reveal that both FoMO and social media marketing have significant positive impacts on purchase decisions and customer satisfaction. Moreover, purchase decisions play a crucial mediating role, strengthening the indirect influence of FoMO and social media marketing on satisfaction. The findings contribute to the understanding of digital consumer behavior by integrating psychological and strategic marketing perspectives. Practically, businesses are encouraged to leverage FoMO driven marketing campaigns and optimize social media engagement to enhance customer experience and brand loyalty in the digital marketplace.
Product Performance Quality and Brand Awareness on Consumer Satisfaction: Pengaruh kualitas kinerja produk dan kesadaran merek terhadap kepuasan konsumen produk indachi prima di jawa barat Ramadani, Dendi; Setiawan, Rahyuniati; Lindayani
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.12393

Abstract

The purpose of this study is to analyze how Product Performance Quality and Brand Awareness of Indachi Prima products in West Java influence customer satisfaction. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study applies quantitative techniques with a saturated sampling approach to test the relationships between these factors. The results indicate that brand awareness has a significant influence on customer satisfaction (p = 0.000), while product performance quality also significantly affects customer satisfaction, albeit to a lesser degree (p = 0.000). This model demonstrates good data consistency, with both factors playing important roles in shaping consumer satisfaction. The findings suggest that, while both product performance quality and brand awareness are beneficial to consumers, brand awareness has a stronger influence on customer satisfaction than product performance quality. Based on these results, businesses, particularly in the textile industry, should prioritize enhancing brand awareness through targeted marketing campaigns, social media engagement, and strategic partnerships to increase customer satisfaction and loyalty. This study contributes to the existing literature by providing empirical evidence on the relative importance of brand awareness and product performance quality in influencing customer satisfaction, offering practical insights for companies looking to improve their market positioning through effective brand management strategies.
Islamic Economics Study: The Effect of Exports, Foreign Investment, and Foreign Debt on Indonesia's Foreign Exchange Reserves Hasanah, Surlidiya Nur; Noviarita, Heni; Setyanto, Alief Rakhman
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.12628

Abstract

This study aims to examine the effect of oil and gas and non-oil and gas exports, foreign investment, and foreign debt on Indonesia's foreign exchange reserves from 1991 to 2024. This study uses a quantitative method with secondary data in the form of time series data and uses the Vector Error Correction Model (VECM) to identify the relationship between variables in the short and long term. The results show that, simultaneously, exports, foreign investment and foreign debt have a significant effect. Meanwhile, individually in the long term, oil and gas exports and non-oil and gas exports have a significant negative effect on foreign exchange reserves, while foreign investment has a significant positive effect and foreign debt has a significant negative effect on foreign exchange reserves. However, in the short term, the effects of oil and gas exports, foreign investment and foreign debt are not significant on Indonesia's foreign exchange reserves. This study integrates an Islamic economic perspective, emphasising the importance of the principles of justice, sustainability and the prohibition of usury in the management of macroeconomic variables related to foreign exchange reserves. These findings provide policy insights for sustainable foreign exchange reserve management, such as regulating foreign investment in accordance with sharia principles and carefully managing foreign debt to align with sharia values.
Implementasi Green Economy dalam mewujudkan Pembangunan Berkelanjutan dalam perspektif Maqashid Syariah Abimayu, Alben; Anas Malik; Rosydalina Putri
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.12635

Abstract

This study aims to analyze the implementation of green economy principles in supporting sustainable development from the perspective of maqāṣid al-sharī‘ah at PT Lestari Banten Energi (LBE), Indonesia. Using a qualitative descriptive design, this study was conducted at the LBE site in Serang Regency, Banten Province, between March and June 2024. Data were obtained through in-depth interviews, observations, and documentation, supplemented by secondary sources such as company reports and policy documents. The analytical lens operationalized the five dimensions of maqāṣid al-sharī‘ah religion (hifzh al-dīn), life (hifzh al-nafs), intellect (hifzh al-‘aql), progeny (hifzh al-nasl), and wealth (hifzh al-māl) into indicators in the environmental, social, and economic domains. The results show that in the environmental field, LBE manages hazardous waste (fly ash and bottom ash) into building materials and maintains green open spaces to preserve the ecosystem. In the social field, the company's CSR programs in education, health, religion, animal husbandry, sports, and culture have improved the quality of life of the local community. In the economic sphere, a fair wage system and community empowerment through livestock programs have promoted inclusive prosperity. These practices are concretely aligned with the values of maqāṣid al-sharī‘ah, demonstrating the synergy between sustainability and Islamic ethics. This study concludes that the integration of maqāṣid-based green economy principles strengthens corporate sustainability governance and can serve as a policy model for similar industries in Indonesia.
Peran Modal Intelektual dan Manajemen Pengetahuan dalam Meningkatkan Kinerja Perusahaan FMCG Maharsyah, Aburizal; Adi , Ignatius Trisna; Utami, Sahwa Putri; Hanoum, Syarifa; Durman, Thedosia Yunita
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.12845

Abstract

This study aims to analyze the role of Intellectual Capital (IC) and Knowledge Management (KM) in influencing Firm Performance (FP) in companies within the Fast-Moving Consumer Goods (FMCG) sector. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, with data collected through questionnaires distributed to 104 respondents across various job levels. The results indicate that both IC and KM have a positive and significant impact on FP. Furthermore, KM was found to partially mediate the relationship between IC and FP, suggesting that a company's success is not solely determined by the presence of intellectual capital but also by its ability to manage and utilize knowledge effectively. These findings highlight the importance of integrating IC and KM to build a sustainable competitive advantage. This study offers theoretical contributions to the development of IC and KM literature, as well as practical insights for managers in designing knowledge-based strategies to enhance FP of FMCG companies in a highly competitive and dynamic market.
The Impact of Live Streaming and Online Customer Reviews on Repurchase Intention in Tiktok Shop with Customer Satisfaction as an Moderation Ridwan, Ridwan Maulana; Setiawan, Rahyuniati; Oktavia Herlianti, Anggun
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.13177

Abstract

This study investigates the effect of live streaming and online customer reviews on repurchase intention with customer satisfaction as a moderation on TikTok Shop. Because live streaming and online customer reviews play an important role in the sustainability of a TikTok Shop, with that added to the customer satisfaction aspect can affect a repurchase intention. The quantitative method was used with a sample of 108 online shop customers selected through simple random sampling. Data was collected through a questionnaire and analyzed using Structural Equation Modeling with SmartPLS 3.0 version. These findings confirm that Live Streaming and Online Customer Reviews have a significant direct effect on Repurchase Intent, but Live Streaming has no significant effect on Customer Satisfaction. In addition, Customer Satisfaction has a strong positive effect on Repurchase Intention and significantly moderates the relationship between Live Streaming and Repurchase Intention, but not on the Online Customer Reviews aspect. These findings highlight the integration of live streaming and reviews as a path to increase the aspect of repurchase intention on TikTok Shop. Observing the results of the indirect effect of the result, researchers consider that the role of customer satisfaction is not vital, and may change customer behavior.
Reputation Risk Management in Islamic Higher Education Jufra, Arlita Aristianingsih; Akmal; Sulaeman, Nasrullah
Li Falah: Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): December 2025
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v10i2.13980

Abstract

This research aims to analyze the role of Islamic Religious Higher Education (PTKI) governance in Southeast Sulawesi, particularly in Kendari, through the lens of reputation risk management. Employing a qualitative approach with semi-structured interviews and thematic analysis, this study investigates institutional understanding of reputation risk and its governance mechanisms. The findings reveal a significant gap: while institutional leaders prioritize "normative legitimacy" through accreditation, there is a profound absence of formal risk management frameworks and dedicated units. Furthermore, the study identifies a disconnect between media influence and institutional response, where traditional assessment models overlook the volatility of social perception. Practical Implications: The study underscores the urgent necessity for PTKI to formalize risk governance by establishing dedicated Risk Management Units and integrating reputation risk into their long-term strategic planning. Institutions should shift from reactive crisis management to proactive mitigation by developing comprehensive risk maps and enhancing stakeholder literacy regarding institutional regulations. These steps are critical to ensuring institutional resilience and maintaining competitive advantage in an increasingly digitalized and scrutinized higher education landscape.

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