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Onsardi Onsardi
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JBMP (Jurnal Bisnis, Manajemen dan Perbankan)
Published by Universitas Muhammadiyah Sidoarjo
ISSN : 23384409     EISSN : 25284649     DOI : https://doi.org/10.21070/jbmp.v7i2.1521
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Management Science, include: Marketing Management Finance Management Human Resources Management Management Science, include: Marketing Management Finance Management Human Resources Management Management Science, include: Marketing Management Finance Management Human Resources Management Management Science, include: Marketing Management Finance Management Human Resources Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol 1 No 1 (2014): March" : 2 Documents clear
Pengaruh Penerapan Experiential Marketing terhadap Pelanggan di Rumah Makan Lesehan Joyo Taman Pinang Sidoarjo Mudji Astuti; Gresivonda Gresivonda
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 1 No 1 (2014): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.367 KB) | DOI: 10.21070/jbmp.v1i1.244

Abstract

Personal experiences help consumers to be linked with brand or product and company as well as inform their purchasing decisions. Conditions of experiential marketing are the actual consumer experience with brands, products or services that can increase sales, brand image and brand awareness through senses, feeling, think, act and relate. Telling consumers about the features and usability of a product or service is quite different with letting them get the experiences by using the product or service themselves. If experiential marketing could be applied in the marketing activity of a firm, then it can be a great tool to increase its brand loyalty. This research is conducted by observing the influence of Experiential Marketing (EXEM) implementation to customer satisfaction at Joyo Restaurant in Taman Pinang Sidoarjo, both partially and simultaneously. Five independent variables – such as sense, feel, think, act, and relate – are used in this research based on Strategic Experiental Modules (SEMs), with customer satisfaction as the dependent variable. The data of 100 customers of the restaurant – as the samples – is analyzed with multiple regresion analysis. Using the t test and F test to test the hypothesis at the 5% significance level, the result shows that sense, feel, think, act and relate significantly affect customer satisfaction. With adjusted R square at 48,6%, this proves that customer satisfaction can be explained by the variables of Strategic Experiental Modules (SEMs), while the remaining 51,4% is explained by other variables.
Korelasi Multivariat Antara Kepemimpinan Transformasional dengan Perilaku Peran Extra Dan Komitmen Organisasi pada PT. Sri Isman (Sritex) Sukoharjo Solo Bambang Setyadarma; Bambang Sukarsono
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 1 No 1 (2014): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.795 KB) | DOI: 10.21070/jbmp.v1i1.265

Abstract

The objective of this research is to investigate the multivariate correlation between the transformational leadership with extra role behavior and the commitment of organization in PT. Sritex, Sukoharjo Solo. The samples used in this research are 140 permanent employees of PT. Sritex Sukoharjo Solo as the participant. The samples are taken using non probability sampling technique (judgment sampling method). The research’s implication explains that transformational leadership correlated with multivariate of extra role behavior and the commitment of organization. This research used three multivariate models. The 3th(third) model of multivariate indicates that the variant of extra role behavior and the commitment of organization are correlate each other, it is explained by the charisma of transformational leadership, the inspiration of transformational leadership, the intellectual stimulation of transformational leadership and the personal consideration of transformational leadership that amounted to 96,2 percent. This fact shows the evidence that the style of transformational leadership is highly favored by the employee at PT. Sri Isman (Sritex) Sukoharjo Solo for enhancing competence (competitiveness) of the quality of cloth that is produced by the fabrication Sritex today, in order to serve a segment of the market retail cloth the area of the European union and the united states in accordance with operational standard production ISO 2010.

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