Jurnal SEPA (Social Economic and Agribusiness Journal)
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis is published by Agribusiness Program, Faculty of Agriculture, Universitas Sebelas Maret (UNS) Indonesia in cooperation with Association of Indonesian Agribusiness (AAI). We welcome manuscripts on agricultural socio-economic studies, agribusiness management, agricultural development and policies, agricultural business, agricultural feasibility studies, agricultural consumers and producers, agricultural market, agroindustry and community development.
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<![CDATA[Analisis Keunggulan Komparatif Dan Kompetitif Usaha Ternak Ayam Ras Pedaging Di Kecamatan Musuk Kabupaten Boyolali ]]>
<![CDATA[Anisah Eka Mutmainah]]>;
<![CDATA[Tinjung Mary Prihtanti]]>
<![CDATA[ SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/sepa.v14i2.25014
<![CDATA[This Research analyzed that comparative advantage and competitive of broiler chicken’s livestock business in Musuk Subdistrict of Boyolali Regency. For sampling uses a Saturated Sampling technique (census method) by taking all available samples as many thirty-two sample of broiler’s breeder around Musuk Subdistrict. To analyzed chicken livestock business uses Policy Analysis Matrik (PAM) and Ms. Excel as analysis tools. The result of this research shows that PCR (Private Cost Ratio) value <1 is 0,63 that means the commodity system of broiler chicken which is cultivated by breeder has a small competitive advantage. In addition to defraying domestic factor at private price, breeders are also able to compete with broiler chickens livestock business in other region. A commodity has a comparative advantage if it has DRCR (Domestic Resources Cost Ratio) value <1, the meaning is the profit obtained by the breeder is grater than the cost of social input non tradable. In case of broiler chickens in Musuk Subdistrict obtained grade DRCR <1 is 0,95 that means livestock business produced has comparative competitiveness because it is able to finance domestic factors at social prices and is economically efficient.]]>
<![CDATA[Analisis Kelembagaan Dan Strategi Peningkatan Daya Saing UMKM Emping Melinjo Di Kabupaten Magetan ]]>
<![CDATA[Fajar Kurnia Mustaqim]]>;
<![CDATA[Kusnandar Kusnandar]]>;
<![CDATA[Agustono Agustono]]>
<![CDATA[ SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/sepa.v14i2.25002
<![CDATA[This study aims to analyze institutional melinjo chips MSMEs, identify internal and external factors, formulate strategies for improving the competitiveness of melinjo chips MSMEs, and prioritizing strategies for improving the competitiveness of melinjo chips MSMEs in Magetan regency. The research methods used include: Descriptive Analysis, SWOT Analysis, SWOT matrix, and AHP. The results showed that: (1) there are 4 structure of the supply chain in the distribution of products chips melinjo, and the main institutional sectors in improving the competitiveness of melinjo chips MSMEs, namely the public sector, voluntary sector and private sector; (2) identification of internal and external factors obtained strengths, weaknesses, opportunities and threats in improving the competitiveness of melinjo chips MSMEs; (3) matrix SWOT produced 10 alternative strategies to increase competitiveness; (4) priority strategy in improving the competitiveness of melinjo chips MSMEs is provide training and guidance to the next generation about the importance of business continuity that has quality products according to market demand, establish cooperation with suppliers to ensure theavailability of raw materials; and improve product quality and maximum service to maintain consumer confidence.]]>
<![CDATA[Dinamika Konsumsi Rokok Dan Impor Tembakau Indonesia ]]>
<![CDATA[Antik Suprihanti]]>;
<![CDATA[Harianto Harianto]]>;
<![CDATA[Bonar M. Sinaga]]>;
<![CDATA[Reni Kustiari]]>
<![CDATA[ SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/sepa.v14i2.25016
<![CDATA[The tobacco control and the danger of smoking campaigns have given quite much impact into the lower nicotine and tar cigarettes consumption pattern. This fact affects the higher demand of imported tobacco in which are believed to be better than locals. Object of this research are to analyze trend of Indonesian tobacco import in the next 3 years and analyze factors that influence Indonesian tobacco import. Method of the research used descriptive method which using time series secondary data for 27 years from 1990 to 2016. Data is taken from few institusions and literatures. Analysis method used linier trend and multiple linier regression. Results of this research indicate that from 2018 to 2020 import of Indonesian tobacco trend will increase about 3 percent every year. Consumption of cigarettes kretek industries, income and import tariff affect to Indonesian tobacco import significantly. The increasing of imported tobacco is caused by the high demand of virginia tobacco of cigarettes industries that increased their cigarettes production cause high consumption of mild (low nicotine and tar) cigarettes. Therefore, Indonesia government has to support tobacco’s farmer in developing low nicotine and tar tobacco production that is needed by cigarettes industries through cooperation partnership with cigarettes producer, so the dependency of imported tobacco can be decreased.]]>
<![CDATA[Loyalitas Petani Dalam Melakukan Pembelian Benih Padi Produksi PP Kerja Di Solo Raya ]]>
<![CDATA[Gresia Rahmawati]]>;
<![CDATA[Mohd. Harisudin]]>;
<![CDATA[Hanifah Ihsaniyati]]>
<![CDATA[ SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/sepa.v14i2.25004
<![CDATA[The purpose of this research are (1) to know the influence of product quality, price, service quality toward the customer satisfaction PP Kerja and (2) to know the influence of product quality, price, service quality and customer satisfaction toward the PP Kerja’s customer loyalty. The research here used explanatory research in this research. The sample used by 50 farmers who are customers of PP Kerja. The sampling technique using Convenience Sampling. Data were collected by questionnaire. The technique of collecting data was solved through observation, interviews and recording. Analysis of the data used is descriptive analysis and path analysis (path analysis). The results of this research showed that (1) the product quality (X1), price (X2) and service quality (X3) simultaneously influenced the customer satisfaction of PP Kerja (Y1). The total influenced of each variabel is 0,339;0.178 and 0.543. (2) the product quality (X1), price (X2), service quality (X3) and customer satisfaction (Y1) simultaneously influenced the customer loyalty of PP Kerja (Y2). The price variable could influence the total of customer satisfaction 0,222; the service quality variable 0,362 and the customer satisfaction variable 0,442 it could give influence toward the customer satisfaction.]]>
<![CDATA[Eksistensi Dan Transformasi Petani Gurem: Kasus Pertanian Wilayah Pinggiran Kota Bandung ]]>
<![CDATA[Yonas Hangga Saputra]]>
<![CDATA[ SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/sepa.v14i2.25006
<![CDATA[This article aims at: (1) describing the existence and transformation of small-scale farmers; (2) identifying the problems of small-scale farmers related to the land tenure pattern, farming system, and institutional aspect; and (3) recommending the policy for small-scale farmers empowerment, case of sub-urban area of Bandung municipality. The research results show that the existence and transformation of small-scale farmers were degraded. The most problem faced by small-scale farmers in locale of the study was agricultural land conversion to non-agricultural purposes. Consequently, the proportion of small-scale farmers who operate their owned land was decreased and some of them transformed to the status of cultivated farmers either in rented or shared systems or became farm laborers. Moreover, the farm productivity was not optimal while the position of small-scale farmers especially the cultivated farmers became feeble in negotiation with owned land as well as in terms of capital aspect. The empowerment program intervention should be followed by technical assistance in line with aspiration of small-scale farmers toward collectively participatory in the organization of farmers. It should be implemented through participatory young generation both in on-farm and in off-farm activities.]]>
<![CDATA[Pengaruh Sikap, Norma Subyektif dan Kontrol Perilaku yang Dirasakan Terhadap Niat Beli Pupuk Petroganik di Kabupaten Boyolali ]]>
<![CDATA[Novitasari Dika Kusuma Dewi]]>;
<![CDATA[Eny Lestari]]>;
<![CDATA[Heru Irianto]]>
<![CDATA[ SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/sepa.v14i2.24994
<![CDATA[This research aims to find out the effects of product attributes, environmental awareness, the cost of fertilizer usage, subjective norms to the attitude of Petroganik fertilizer purchases also to find out the effects of attitude, subjective norms and cost of fertilizer usage to the intentions of purchasing Petroganik fertilizer. The method used in this research is explanatory methods by using survey techniques. Method taken to determine research location was conducted purposively and this research is done in Nogosari District and Musuk District. The method used for gathering samples with multi stage random sampling. Samples in this research were collected from 64 respondents split from 4 villages and 8 group farmers. The technique of collecting data was solved through observation, interviews, and logging. The analysis of the sample data used for this research is Structural Equation Models (SEM) method and also Partial Least Square (PLS) as an altiernative method. The research finds that (1) product attributes and environmental awareness positively determinants of purchase attitudes. (2) subjective norms, purchase attitudes, and cost of fertilizer usage affects the purchase intentions for Petroganik fertilizer.]]>
<![CDATA[Analisis Preferensi Konsumen Terhadap Pembelian Kopi Instan White Coffee Di Kecamatan Kebumen Kabupaten Kebumen ]]>
<![CDATA[Zulfi, Jivana]]>;
<![CDATA[Kusnandar, Kusnandar]]>;
<![CDATA[Qonita, Rr. Aulia]]>
<![CDATA[ SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/sepa.v14i2.25008
<![CDATA[This research was aimed to determine the consumer preferences and attributes that most consumers consider in purchases of instant White Coffee in Kebumen Subdistrict Kebumen Regency. The basic method of this research is descriptive analytic by survey technique to the respondents directly. This research was conducted to respondents who had bought instant White Coffee with 96 respondents. The sampling technique was done with convenience sampling technique use questionnaires. Data analysis used is chi square operated by SPSS and fishbein multi attribute analysis. Based on the research results obtained the following conclusions: (1) consumer’s preference toward purchasing of instant white coffee purchase in Kebumen Subdistrict Kebumen Regency based on the existing attribute is flavor variant = original; promotion = purchase bonus; packaging = attractive appearance; and guarantee = halal; as well as the preferred product is Luwak White Koffie; and (2) The attributes of instant white coffee most considered in the purchase decision of instant white coffee in Kebumen Subdistrict Kebumen Regency are brand attributes.]]>
<![CDATA[Strategi Pengembangan Usahatani Gula Kelapa Di Kecamatan Puring Kabupaten Kebumen ]]>
<![CDATA[Malik, Wahid Abdil]]>;
<![CDATA[Ferichani, Minar]]>;
<![CDATA[Widiyanti, Emi]]>
<![CDATA[ SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/sepa.v14i2.24996
<![CDATA[This study aims to determine the magnitude of farm income coconut sugar in District Puring Kebumen, knowing internal factors (strengths and weaknesses) and external (opportunities and threats), to formulate a possible strategic alternatives and identifies priorities for the strategy to be applied in the development of farming of palm sugar in District Puring Kebumen. The research method used is descriptive method. Data analysis method used is the Revenue Analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT Analysis and QSPM. These results indicate that the amount of income of Rp 37,323,400.00 for the period June 2015 - June 2016. Internal Factor Evaluation (IFE) showed that coconut sugar farm has five strengths and four weaknesses. External Factor Evaluation (EFE) show gardens coconut sugar farm has four opportunities and five threats. SWOT Analysis generate alternative strategies that can be implemented that improve product with open innovation and their consumer confidence, create attractive packaging so that the consumer response is high, increase competitiveness through cooperatives or associations for joint marketing, and to expand the market by leveraging information technology such as the Internet. QSPM produce good strategic priorities to be implemented is to increase competitiveness through cooperatives or associations for joint marketing.]]>
<![CDATA[Faktor-Faktor Yang Mempengaruhi Volume Ekspor Teh PTPN IX, Jawa Tengah ]]>
<![CDATA[Agnes Chaprilia]]>;
<![CDATA[Yuliawati Yuliawati]]>
<![CDATA[ SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/sepa.v14i2.25010
<![CDATA[The purpose of this reasearch is to 1) analyze the factors that influence tea export volume of PTPN IX, 2) to know the overview of PTPN IX tea export trend and forecasting. The kind of this research is quantitative descriptive and use secondary data that sourced from related agencies and organizations. Data in form time series during 96 months from January 2010 until December 2017 are used in this research. This research use multiple linear regression and ARIMA (Box-Jenkin) as analysis technique. Regression analysis result show tea export price, coffee price, and exchange rate had a negative effect and significant for export volume with value R2 is 0,479. Trend analysis use ARIMA shown period of tea export volume from January 2010 until December 2017 had fluctuated and shown a downward trend.]]>
<![CDATA[Analisis Keefektifan Iklan Sebagai Strategi Komunikasi Pemasaran Produk Jenang CV. Mubarookfood Cipta Delicia Menggunakan EPIC Model ]]>
<![CDATA[Rizka Octaviani]]>;
<![CDATA[Sapja Anantanyu]]>;
<![CDATA[Hanifa Ihsaniyati]]>
<![CDATA[ SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY ]]>
Publisher : <![CDATA[Universitas Sebelas Maret ]]>
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DOI: 10.20961/sepa.v14i2.24998
<![CDATA[The purpose of this research is to determine the effectiveness of advertising CV. Mubarokfood could be seen from four dimensions EPIC (Empathy, Persuasion, Impact and Communication) and to determine the dimensions of EPIC which most dominan. The data used are primary data and secondary data. The technique of collecting data using questionnaires, interviews, and recording. The basic method is Descriptive-Analytic. Analysis using the EPIC model. A questionnaire was distributed to 100 respondents in the area of Central Stores CV. Mubarookfood and Kudus city. Interviews were conducted with the marketing manager. The results showed that the ads that are presented in the form of print media (Brochure), outdoor media (X- Banner, Billboard, Neonbox, Banner) and electronic media (Radio, Internet). The results of the analysis of the effectiveness of ads based EPIC model shows that the advertising of the CV. Mubarokfood seen from the dimensions empathy obtained an average score of 4.596, the dimensions of persuasion have a score of 4.244, the dimensions of impact have a score of 4.605 and dimensions of communication have a score of 4.471. The third dimension is included in the scale of "effective", except the dimensions of persuasion are included in the "quite effective" only. The value of the average score is highest impact dimension of 4.605. Overall advertising CV. Mubarokfood considered "effective" with an average score of 4.479. That is able to inform, persuade and remind the public in Kudus city, as well as stimulate the awareness, interest and action ends on the purchase.]]>
