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INDONESIA
Bibliotika : Jurnal Kajian Perpustakaan dan Informasi
Published by Universitas Negeri Malang
ISSN : 25793802     EISSN : 25793802     DOI : -
Core Subject : Science,
Library & Information Science
BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi is published by Library Study Program, Department of Indonesian Literature, Faculty of Letters, Universitas Negeri Malang (UM). BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi is published 2 (two) times a year in June (January-June edition) and December (July-December edition), contains articles/articles of thought and research written by experts, scientists, practitioners, and reviewers/reviewers on research results, conceptual ideas, study and application of theory, literature review, and book reviews.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 7, No 1 (2023)" : 13 Documents clear
BRANDING PERPUSTAKAAN MELALUI AKUN INSTAGRAM DALAM MENUNJANG BAURAN PEMASARAN DIGITAL DI GRHATAMA PUSTAKA YOGYAKARTA Adzkiyah Mubarokah; Nurdin Laugu
BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi Vol 7, No 1 (2023)
Publisher : Departemen Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang (UM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um008v7i12023p45-56

Abstract

A library as an information center has innovated in branding libraries through social media, one of which is through Instagram. This article discusses the branding carried out by the library through the Instagram account @Balaiyanpus.Dpaddiy in an effort to support the digital marketing mix at Grhatama Pustaka Yogyakarta. This research uses qualitative methods with a descriptive approach through field research methods. Research data were obtained from interviews with informants, literature reviews, and documentation. This study found the results that Grhatama Pustaka's Instagram has supported the marketing mix, judging from the SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Actions, Control) theory. The first aspect of situation analysis on the indicators that are the reference is four, namely customer insight, competitor analysis, and current channel, as well as using SWOT analysis has been fulfilled, the second aspect of the objectives indicators that have not been met, namely on unmeasured goals, the third aspect of strategy has also been fulfilled, the fourth aspect of tactics using the 7P marketing mix theory, 7P indicators that are still constrained are indicators of people or people who are still lacking, the fifth aspect of actions where indicators that have not been fulfilled, namely unstructured program planning carried out in writing and the sixth aspect of control monitored has been carried out by Grhatama Pustaka Yogyakarta 
PRESERVASI ARSIP DI RECORD CENTER FIKOM DALAM UPAYA PERLINDUNGAN KOLEKSI ARSIP Asep Zainal Abidin; Ute Lies Siti Khadijah; Saleha Rodiah; Lutfi Khaerunnisa
BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi Vol 7, No 1 (2023)
Publisher : Departemen Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang (UM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um008v7i12023p104-114

Abstract

Penelitian  ini bertujuan untuk mengetahui dan mendeskripsikan  bagaimana preservasi yang dilakukan di Record Center dalam upaya perlindungan koleksi arsip. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data yang dihasilkan dari kegiatan observasi,wawancara dan studi pustaka. Berdasarkan penelitian yang dilakukan dapat disimpulkan bahwa kegiatan preservasi di Record Center sering dilakukan sejauh ini hanya kegiatan preservasi preventif saja.
Kegiatan Preservasi dan Konservasi Bahan Pustaka di Perpustakaan Fakultas Ilmu Komunikasi Universitas Padjadjaran Angeli Shelya Noviyanti
BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi Vol 7, No 1 (2023)
Publisher : Departemen Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang (UM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um008v7i12023p9-16

Abstract

Penelitian ini bertujuan untuk mengetahui kegiatan preservasi yang dilakukan pada Perpustakaan Fakultas Ilmu Budaya Universita Padjadjaran. Metode yang digunakan pada penelitian ini adalah deskriptif kualitatif dengan melakukan wawancara kepada staf perpustakaan. Penelitian ini menunjukkan bahwa kegiatan preservasi yang dilakukan di Perpustakaan Fakultas Ilmu Budaya Universita Padjadjaran masih tergolong sederhana dan menggunakan alat-alat seadanya. This study aims to determine the preservation activities at the Library of the Faculty of Cultural Sciences, Padjadjaran University. The method used in this research is descriptive qualitative by conducting interviews with library staff. This study shows that the preservation activities carried out in the Library of the Faculty of Cultural Sciences, Padjadjaran University is still relatively simple and use makeshift tools.

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