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Journal of Environment and Sustainability
ISSN : 25491245     EISSN : 25491253     DOI : https://doi.org/10.22515/sustinere.jes
Sustinere: Journal of Environment and Sustainability is an open access interdisciplinary journal designed for the dissemination of broad and impactful investigations related to all aspects of environmental sciences including environmental studies and engineering and discussions on sustainability issues from all standpoints. Sustinere welcomes contribution in the form of original communications (research paper), reviews, discussion papers, letters to editor, short communications, and also special themed issue on relevant topics. Contributions must demonstrate originality, meet the general criteria of scientific excellence, and be well written in English. All submitted manuscripts will be subjected to thorough double-blind peer review.
Articles 1 Documents
Search results for , issue "Vol. 9 No. 2 (2025): pp. 228-238" : 1 Documents clear
Sustainable packaging: Consumers’ evaluation of eco-labels in the Ghana’s packaging sector Hamidu, Inusah; Rahman, Adam
Sustinere: Journal of Environment and Sustainability Vol. 9 No. 2 (2025): pp. 228-238
Publisher : Center for Science and Technology, IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/sustinere.jes.v9i2.483

Abstract

Fostering environmentally conscious consumer behaviour requires a clear understanding of eco-labels and sustainable packaging. However, there is a lack of research on how consumers in developing countries, especially Ghana, perceive these ideas. The study intends to address that gap by evaluating how customer perceptions of eco-friendly packaging and eco-labels are influenced by gender, age, and educational attainment. The contribute to the ongoing discourse on the predictors of environmental attitudes and behaviours. Data were collected through a cross-sectional survey with systematic sampling. Results showed that environmental perceptions were not significantly influenced by gender, age, or educational attainment. Although respondents demonstrated awareness of sustainable packaging, they had limited understanding of eco-labels, with 61% unable to correctly identify various eco-labels. The findings suggest that marketing strategies for eco-friendly products should consider factors beyond demographic characteristics. The complex interaction among demographic variables calls for a more nuanced approach to engaging consumers in sustainability initiatives. Further research is needed to explore alternative predictors of environmental attitudes and to design educational interventions that resonate with diverse consumer segments. A deeper understanding of what drive pro-environmental behaviour is essential to reduce packaging waste.

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