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Jurnal ASPIKOM
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 20870442     EISSN : 25488309     DOI : -
Core Subject : Social,
Social Sciences
Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing communications.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 2, No 4 (2015): Januari 2015" : 6 Documents clear
Audit Komunikasi Organisasi Wahana Lingkungan Hidup Indonesia (Walhi) Yogyakarta Dian Ramadani; Puji Lestari; Muhammad Edy Susilo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 4 (2015): Januari 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.64 KB) | DOI: 10.24329/aspikom.v2i4.78

Abstract

The paper aims to analyze process of communication audit in WALHI Yogyakarta organization to increase organization systems to improve organization effectiveness using information of organization theory and qualitative descriptive method. The research found that the process of implementation communication audit of organization in WALHI Yogyakarta works quite well as demonstrated by the five units of analysis: organization, content of information, management of organization, communication processes or activities of communication, and feedback. Of the five unit of analysis it is found that openness factor vertically or horizontally has a big role in improving the performance of an organization’s success. Another factor is the role of communication technology to simplify and accelerate the delivery of information internally. Media written or printed or electronic media is used in support of this organization. Communication audit implemented in every organization will improve the performance of organization.
Strategi Komunikasi Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) Herdiana Ayu Susanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 4 (2015): Januari 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.283 KB) | DOI: 10.24329/aspikom.v2i4.75

Abstract

This study aims to determine communication strategy of Population and Family Planning Agency (BKKBN) Special Region of Yogyakarta in disseminating Generation Program Planning (GenRe). The study uses descriptive qualitative method. The result shows that communication strategy undertaken by BKKBN Yogyakarta Province in disseminating the program GenRe is through Student Ambassador Selection genre, GenRe Goes To School and GenRe Goes To Campus, Genre Comedy Competition, Poster Competition genre, and Competition NGE - rap genre. BKKBN also uses mass media as a medium of socialization such as Public Service Announcements on television and radio, internet media by creating a website, blog, facebook, and twitter, as well as the use of billboards appeal board. BKKBN also works with schools and colleges to form the Youth Information and Counseling Center / Student (PIK R/M) to get closer to teenagers and college students.
Strategi Public Relations Hotel dalam Membentuk Citra Objek Wisata Poppy Ruliana; Ririh Dwiantari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 4 (2015): Januari 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.73 KB) | DOI: 10.24329/aspikom.v2i4.76

Abstract

The purpose of this study is to determine the communication strategy of marketing through public relations approach between hotel and community. The model used in this study is a Public Relations strategy planning model of Cutlip, Center & Broom (2009). Method used in this research is descriptive qualitative approach. Data were collected by doing participatory observation, in-depth interviews, documentary studies and triangulation. Data wrere analyzed through the stages of data reduction, data presentation, conclusion and verification. Result shows that the PR strategy planning model proposed by Cutlip, Center & Broom can support this research.
Model Komunikasi Antarbudaya Etnik Madura dan Etnik Melayu Aminullah Aminullah; Puji Lestari; Sigit Tripambudi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 4 (2015): Januari 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v2i4.77

Abstract

This study aims to determine the model of intercultural communication and intercultural communication barriers between Madurese and Malays in Roban, Singkawang West Kalimantan. It is research a qualitative research. Data were collected through observation, document review, and interviews. The result shows that the form of communication is mutual respect between cultures and ethnic customs that appreciates each other. Malay ethnic honors and respects customs of Madurese ethnic and vice versa. Inhibiting factors of intercultural communication are less Madurese can mingle with Malay community, lack of knowledge of Madurese ethnic tradition or custom of the Malay ethnic community, lack of desire to follow customs and traditions of local community as well as low frequency of interaction with community.
Pentad Analisis Pada Film Legend Of The Guardians Latifah Novitasari; Prayudi Prayudi; Agung Prabowo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 4 (2015): Januari 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v2i4.73

Abstract

The research aims to analyze representation of heroism value in the Legend Of The Guardians: The Owls Of Ga’hoole movie by using dramatism theory as the main theory and pentad analysis as a method. The results showed that the representation of the heroism value in the Legend Of The Guardians: The Owls Of Ga’Hoole movie indicated by drawing the five elements pentad consist of, act always includes scenes battle to save his kingdom. Scene is indicated by the use low key lighting concept to give the impression of dramatic, suspenseful and gripping the battle scenes in the movie. Agent illustrated with heroic character, never give up, willing to sacrifice, to protect the weak and defend the truth which is represented through the character Soren, Digger, Twillight, Gylfie and the Guardians. Agency displayed using war and believe gizzard activity in achieving a specific goal, and the last purpose shown by figures eradicate evil creatures in order to save the oppressed and restore peace to the kingdom of owls are great Ga’Hoole tree.
Strategi Periklanan pada Bisnis Retail Veny Ari Sejati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 4 (2015): Januari 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v2i4.74

Abstract

This research aims to analyze the benefits of advertising strategy of Poundland. The method used is a qualitative approach because its ability to produce an in-depth description to obtain an authentic understanding of the experience of the people concerned. The study found that Poundland conducted intensive advertising by utilizing important moments such as Halloween, Christmas, Mother Day, etc using Internet media, social media, and e-mail sent 1-2 times per week. Poundland also employs other media such as word of mouth spread among students. Catalog is also used as the print media to reach the consumers. Poundland uses communication technology and take advantage of important moments for advertising strategy. This description can be a reference for retail businesses in Indonesia to pay attention to important events in Indonesia such as national moments and utilizing non-traditional communication technologies as an advertising strategy.

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