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SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS
Published by Universitas Sriwijaya
ISSN : 25812904     EISSN : 25812912     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The SIJDEB invites manuscripts in the various topics include, but not limited to functional areas of Financial Management, Marketing Management, Human Resource Management, Entrepreneurship, Strategic Management, Public Economics, Monetary Economics, Industrial Economics, Human Resource Economics, Development Economics, Economics Planning, Agricultural Economics, Islamic Economy, Islamic Finance, Public Sector Accounting, Taxation, Accounting Information System, Financial Accounting, Auditing and Business Ethics and Suistainable.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "SIJDEB, Vol. 7, No. 2, June 2023" : 12 Documents clear
Influence of Social Media Marketing Strategies and Best Practices on E-Satisfaction And E-Loyalty Suzette Colonia Quico
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.157-178

Abstract

This study investigated hotels' social media marketing strategies in Davao Region. Also, it determined the perceived effectiveness of the social media marketing used by the selected hotels' level of e-satisfaction of tourists using social media marketing by selected hotels. This study used a descriptive research design since it aimed to explain and interpret the findings gathered from the quantitative data. There were 455 respondents for the quantitative data and eight (8) respondents for the qualitative data. Instruments used in the study were an adapted survey questionnaire and an in-depth interview utilizing the research guide questions. The study participants were purposively selected, and the questionnaires were distributed equally. This study analyzed the statistical data using the Frequency, Weighted Median, Kruskal-Wallis, Spearman's Rank-Order Correlation, and Multiple Regression Analysis. Data revealed that social media is one of the most cost-efficient digital marketing methods; Facebook is the most prevalent Social Networking Site (SNS) used by hotels and use third-party booking sites to support the hotel's revenue. Moreover, findings showed that selected hotels implemented a high level of effectiveness of social media, a high level of customers' e-satisfaction on social media, and a high level of e-loyalty of hotels' customers on social media marketing strategies by hotels. Thus, the result clarified that compared to social media marketing, e-satisfaction, as a factor in general, was influential in igniting e-loyalty. Lastly, three (3) best practices were identified from the participants: innovation, customer engagement, and accessibility.
Auditor Choices in Family Companies Hasni Yusrianti; Tertiarto Wahyudi; Aryanto Aryanto
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.79-92

Abstract

This study aims to empirically examine the comparison of auditor choice and audit fees in family firms, as well as to test more comprehensively how the characteristics of family firms will influence the choice of auditors and audit fees in family firms. The purposive sampling results of this study show that the number of sample companies in this study is 133 non-financial companies listed on the Indonesia Stock Exchange in 2015-2021, with a total of 931 observations. The results of the logistic regression analysis of the auditor's choice model in this study indicate that family firms tend to be less choosing a high-quality auditor (auditor of KAP BIG4) and the presence of a CEO who is descended from the founder's family company is negatively related to the appointment of an auditor for KAP BIG4. In addition, the percentage of family ownership, the presence of the founder CEO of the family company and the presence of a professional CEO of the family company are not related to the appointment of KAP BIG4 auditors. The results of ordinary least square regression analysis using the robust standard error estimation method on the audit fee model show that family firms and the percentage of family members in top management are negatively related to audit fees, while the percentage of family ownership and the percentage of family members on the board of commissioners is not related to audit fees.
Factors Affecting Purchase Intention on Roasted Coffee Beans (Study Case: Caracal Coffee Roasters) Rizha Al Fajri
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.93-108

Abstract

This research investigates the effect of product attributes, brand awareness, advertising, sales promotion, and Word of mouth on coffee products' purchase intention. In this case, the coffee products used are Caracal coffee roasters. This research conducted preliminary interviews and a questionnaire for gathering the data. Then, the data is analyzed using narrative analysis for the data from the interview and SEM (structural equation modeling) for the data from the questionnaire. Based on the results of the interviews, most of the respondents agree that Price, Origin, Post-harvest process and Tasting notes are the essential attributes of coffee beans for consumers. Based on the SEM analysis, all five variables, except advertising, significantly influence the Caracal coffee roasters products. Future studies should pursue more variables, especially digital marketing factors and influencers done massively in this era.
The Impact of Liquidity Moderation: Studies on Transportation Subsector Service Companies Listed on the IDX for the 2012-2020 period Akhmadi Akhmadi
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.109-120

Abstract

The purpose of this research was to analyze the influence of capital structure on Profitability with Liquidity as a moderating variable. The population of this research is transportation sub-sector companies listed on the Indonesia Stock Exchange for the period 2012-2018. The research method in this study is a causal-comparative. Hypothesis testing using moderate regression. Based on the sampling technique purposive sampling researcher used 25 with amounts of 175 data. The results of this study show that the Capital Structure has a significant effect on profitability while on Liquidity, as moderation variables have no significant effect on the relationship of capital structure to profitability, which means Liquidity weakens in moderating the relationship of capital structure to Profitability.
E-Commerce Implementation In An Effort To Consolidate The Competitiveness Of Small Industrial Businesses Mukhlis Mukhlis; Andre Saputra; Deassy Apriani; Taufiq Taufiq
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.121-136

Abstract

The technology brings changes in all aspects of life, including in business and trade. One of the technolog that are present in business and trade is e-commerce. E-commerce will provide benefits for uts users if it is used optimally, especially for small business. This study analyzes the impact of e-commerce implementation in efforts to consolidated competitiveness of small industries in ogan ilir regency. The data use is primer data used statistical analysis with comparative studies. The results of this research is MSMEs that e-commerce implementation in their business have a index higher competitiveness, greater amount of revenue and profit, as well as the total of more production or higher peoductivity from MSMEs that have not implamentation e-commerce in their business.
Determinants of Firm Value: A Study on Islamic Banking in Indonesia Mochammad Ridwan; Erik Syawal Alghifari; Winwin Yadiati; Karisma Azahra Hidayah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.137-156

Abstract

This study attempts to measure the effect of Islamic corporate governance (ICG) and Islamic social responsibility (ISC) on firm value and to analyse the moderation role of profitability. Data from 12 Islamic commercial banks registered in Indonesia were taken from 2017 to 2021 and analyzed using a panel data regression approach with the GLS approach and model robustness testing using the robust least squares analysis method. The results of this study show a positive effect of ICG on firm value and a negative effect of ISC on firm value. The moderation results show that the interaction between profitability and ICG further strengthens the ICG effect on firm value. The results also reveal a negative effect of profitability on the effect of ISC on firm value. This paper discusses the implications of this research for the existing literature, practitioners, and policymakers.
Auditor Choice in Indonesia Listed Family Firms Hasni Yusrianti; Tertiarto Wahyudi; Aryanto Aryanto
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.79-92

Abstract

This study aims to empirically examine the auditor choice in family firms. The study investigates the relationship between family firms, family ownership, and the family identity of the CEO with auditor choice. The research sample consists of 931 firm-year observations non-financial listed companies on the Indonesia Stock Exchange in 2015- 2021. A company is considered to use a high-quality auditor if it is audited by one of the BIG 4 Firms. Logistic regression analysis results indicate that family firms are less likely to hire high-quality auditors compared to non-family firms. Besides, the percentage of family ownership is negatively related to auditor choice, where companies with higher family ownership less likely to hire high-quality auditors. In terms of the family identity of the CEO, companies with a descendant CEO are less likely to hire high-quality auditors. However, the presence of a founding family CEO and a professional CEO is not related to auditor choice.
The Moderating Role of Liquidity on Capital Structure and Profitability: A Study on Indonesian Transportation Subsector Akhmadi Akhmadi; Enis Khaerunnisa; Ida Asiah Nurfitriyani
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.109-120

Abstract

This research analyses the impact of capital structure on profitability, considering liquidity as a moderating variable. Furthermore, it is focused on transportation sub-sector companies listed on the Indonesia Stock Exchange from 2012 to 2020. A causalcomparative research method is employed, with hypothesis testing is conducted for a moderating regression. To ensure the accuracy of the findings, a purposive sampling technique is utilised, resulting in 198 firm-year observations which represented by 22 listed firms. The study's findings indicate that capital structure has no bearing on profitability. The analysis's findings indicate that the liquidity ratio, which acts as a moderating variable, significantly affect for the relationship between capital structure and profitability. The capital structure further strengthens the increase in profitability if it is supported by the company's liquid current assets.
Influence of Social Media Marketing Strategies and Best Practices on E-Satisfaction And E-Loyalty Suzette Colonia Quico
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.157-178

Abstract

This study investigated hotels' social media marketing strategies in Davao Region. This study used mixed method with explanatory sequential. The respondents for research survey were 455, while there were 8 respondents for in-depth interviews. Data revealed that social media is one of the most cost-efficient digital marketing methods; Facebook is the most prevalent Social Networking Site (SNS) used by hotels and uses third- party booking sites to support the hotel's revenue. The results of this study show that selected hotels implemented a high level of effectiveness of social media, a high level of customers' esatisfaction on social media, and a high level of e- loyalty of hotels' customers on social media marketing strategies by hotels. Thus, the result clarified that compared to social media marketing, e-satisfaction, as a factor in general, was influential in igniting e-loyalty. Lastly, three best practices were identified by the participants: innovation, accessibility, and customer engagement.
E-Commerce Implementation in An Effort to Consolidate the Competitiveness of Small Industry Businesses Mukhlis Mukhlis; Andre Jovi Saputra; Deassy Apriani; Taufiq Taufiq
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.121-136

Abstract

Technology brings about changes in all aspects of life, including in business and trade. One of the technologies are presented in business is e-commerce. E-commerce will provide benefits for business actors if utilized optimally, especially for small and medium businesses. This study analyzes the impact of e-commerce implementation efforts to consolidate the competitiveness of small industries in Ogan Ilir Regency. The data used is primary data taken directly by making observations and interviews. Techniques in data retrieval using simple random sampling techniques. The data obtained will be analyzed using statistical analysis and comparative approaches. The results of this study show that the implementation of e-commerce business will have a higher competitiveness index, greater amount of revenue and profit, and more total production, or it can be said that higher productivity than small micro businesses prevent those who have not used ecommerce in their business.

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