cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kab. bengkalis,
Riau
INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 10, No 1 (2022)" : 12 Documents clear
The Interrelationship of Store Atmosphere and Price of Goods in Consumer Purchasing Decisions Netty Dyan Prastika; Jecyka Tri Putri Andiska
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2383

Abstract

Demands from customers can influence the decision of making a preeminent purchase of goods. The high, low interest rates for customers can be seen from purchasing decisions that have to do with the price and the mood of the store. This can influence customers to become interested in an item because it is backed up by an affordable price and the shop atmosphere that correspond to what is sold. This study aims to determine the influence of shop atmosphere and price on purchasing decisions Polo Milano brand at Big Mall Samarinda. The subjects of this study were 120 customers who were selected using simple random sampling technique. The data collection method used is a scale of store atmosphere, price, and purchasing decisions. The collected data were analyzed using multiple regression analysis with the help of the Statistical Package for Social Sciences (SPSS) 26.0 for mac Os program. The results showed that: (1) there was a significant effect of store atmosphere and price on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with F count = 38,187 > F table = 3.07 and p value = 0.000 and have the influence contribution (R2) is 3.99%; (2) there is no significant effect of store atmosphere on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with a coefficient of beta (β) = 0.116, t count = 1.498 < t table = 1.980, and p = 0.137 (p > 0.05); (3) there is a significant price effect on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with a coefficient of beta (β) = 0.578, t count = 7,448 < t table = 1,980, and p = 0.000 (p < 0.05).
INTELLECTUAL CAPITAL ANALYSIS AND LEARNING ORIENTATION ON THE PERFORMANCE OF MSMES PANDAI IRON IN SUKABUMI DISTRICT Moch Alhadi Fahtiansyah; R Deni Muhammad Danial; Nor Norisanti
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i1.2373

Abstract

MSME blacksmith is an iron carpentry business, where MSMEs are engaged in making traditional weapons, slaughter knives, kitchen knives, tajak, katana, swords and so on. This research was conducted on blacksmith SMEs in Sukabumi Regency, because there are still problems that have been found so far, namely blacksmiths processed by large companies, one of which China is able to provide cheaper prices with traditional workshops including blacksmith workshops in Sukabumi Regency. This is because China has always emphasized that cost and time are the main things in the production process. MSME blacksmiths in Sukabumi Regency generally carry out operational activities only if there is an order, which is not adjusted to the target cost, time, and quality. This study aims to determine the effect of intellectual capital and learning orientation on the performance of SMEs. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling technique used by the researcher is the saturated technique, which is a number of 38 blacksmith SMEs in Sukabumi Regency. The data analysis technique used is multiple linear regression analysis which includes the coefficient of determination, multiple correlation coefficient and partial test (t test). The results of the study using the t test showed that intellectual capital (X1) had a significant effect on the performance of MSMEs (Y) and learning orientation (X2) had a significant effect on the performance of MSMEs (Y). The contribution of the influence of intellectual capital and learning orientation variables to the performance of SMEs is 91.9%. While the remaining 9.1% is influenced by other variables outside this regression equation or variables that are not examined

Page 2 of 2 | Total Record : 12

 1   2 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol 12, No 2 (2024) Vol 12, No 1 (2024) Vol 11, No 2 (2023) Vol 11, No 1 (2023) Vol 10, No 2 (2022) Vol 10, No 1 (2022) Vol 9, No 2 (2021) Vol 9, No 1 (2021) Vol 8, No 2 (2020) Vol 8, No 1 (2020) Vol 7, No 2 (2019) Vol 7, No 1 (2019) Vol 6, No 2 (2018) Vol 6, No 1 (2018) Vol 5, No 2 (2017) Vol 5, No 1 (2017) Vol 4, No 2 (2016) Vol 4, No 1 (2016) Vol 3, No 2 (2015) More Issue