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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 116 Documents
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Search results for , issue "Vol 8, No 2 (2024): September" : 116 Documents clear
Pengaruh Modal Intelektual dan Peluang Pertumbuhan Perusahaan terhadap Initial return: Bukti pada Perusahaan yang Melakukan IPO Periode 2020-2022 Widodo, Condro; Wijaya, R. Muh Syah Arief Atmaja; Budiman, Arief; Vendy, Vicky; Sucahyati, Diarany
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1773

Abstract

This research aims to determine the effect of intellectual capital and company growth opportunities on the initial return of IPOs for the 2020-2022 period. This period was used because during that period there was a pandemic due to the corona virus. The research population is all companies that carried out initial stock offerings (IPO) in Indonesia during the 2020-2022 period. This research uses a purposive sampling technique to determine the research sample. The results of this research found that a company's intellectual capital has no effect on initial returns, meaning that this research does not support the resource-based theory. However, on the other hand, the results of this research show that company growth opportunities have a positive effect on initial returns, meaning that the results of this research also support signaling theory.
Pengaruh Motivasi, Sanksi Pajak dan Ajaran Tri-Nga terhadap Niat Melakukan Kecurangan oleh Calon Wajib Pajak (Studi Kasus pada Mahasiswa Universitas Sarjanawiyata Tamansiswa) Prastyatini, Sri Lestari Yuli; Pratama, Alfian Aji
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1308

Abstract

This study aims to prove the effect of motivations, tax sanctions, and tamansiswa teachings “Tri-Nga” on student intentions to commit fraud by prospective taxpayers. This research is quantitative and the type of primary data. This study used 100 respondents, namely accounting students at the tamansiswa bachelor of laws university. This study uses multiple linear regression analysis, where the results of the study show evidence that there is a positive influence on lifestyle on motivations, tax sanctions, and tamansiswa teachings “Tri-Nga” have effect on student’s intentions to commit fraud by prospective taxpayers.
The Application of Strategic Management in Enhancing Business Sustainability of Franchises in the Beauty Salon Industry: a Business Study on Haircode Salon Nathisarasia, Katrini; Jr, Ruben M. Nayve
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.2139

Abstract

The franchise business model has recently been developing as an alternative business model that can be chosen to foster entrepreneurship. One business line that has great potential to grow based on a franchise system is the beauty salon industry. The exposure to global beauty trends through social media has undeniably increased the demand and opportunities for the development of salon service businesses. This research aims to analyze the implementation of strategic management by the franchise company PT. Sisir Emas Nusacipta (PT. SEN), the brand holder of Haircode, in developing and sustaining its business amidst increasingly competitive business conditions. The investigation into strategies to enhance the sustainability of franchise businesses, particularly in addressing economic, environmental, and social dimensions, is deemed important by the researcher for further study. The findings from this research can serve as a reference for entrepreneurs who wish to adopt the franchise system as their business model. A qualitative method will be used in this research, where the necessary data will be collected from interviews, literature reviews, and both written and digital documentation.
Pengaruh Investasi, Human Capital, Kesenjangan Sosial, dan Pertumbuhan Ekonomi terhadap Kesempatan Kerja di Pulau Sumatera Harahap, Siti Holijah; Rujiam, Rujiam; Syafii, M
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1504

Abstract

This research aims to examine the influence of investment, human capital, social inequality and economic development on job prospects on the island of Sumatra. Associative quantitative research is used as an investigative approach. Secondary statistical data originating from the Central Statistics Agency (BPS) includes information regarding investment, human development index, Gross Regional Domestic Product (GRDP), Gini index, and job opportunity levels from 2018 to 2022. The results of this research show that simultaneously and partial investment factors, human capital, socio-economic disparities have a positive influence on employment opportunities on the island of Sumatra. Investment, human capital, social inequality and economic growth contribute 86.9% to the variation in employment opportunities.
Analysis of the effect of Dividend policy, Debt Policy on Firm Value with Profitabilits as an Innterveneing Variable in Manufacturing Companies Listed on the Indonesia Stock Exchange for the period 2018-2022 Kodi, Hutriana; Wiyono, Gendro; Rinofah, Risal
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1732

Abstract

The study is entitled “The Effect of Dividend Policy, Debt Policy on Firm Value with Profitability as an Intervening Variable in Manufacturing Companies listed on the Indonesian Stock Exchange 2018-2022 Period”. With the aim of knowing the results of the analysis of the effect of dividend policy (DPR) on firm value (PBV), to find out the results of the analysis of the effect of debt policy (DER) on firm value (PBV), to find out the results of the analysis of the effect of profitability (ROA) on firm value (PBV). ), to find out the results of the analysis of the effect of dividend policy (DPR) on profitability (ROA), to find out the results of the analysis of the effect of debt policy (DER) on profitability (ROA) in Manufacturing Companies listed on the Indonesia Stock Exchange in 2018-2022. And to prove the results of the analysis of the influence of dividend policy (DPR), debt policy (DER) on company value (PBV) with profitability (ROA) as an intervening variable. Sample selection used a purposive sampling technique using certain criteria so that 46 samples were obtained that met the criteria. Data analysis uses multiple linear regression and path analysis. The research results show that dividend policy influences company value, debt policy influences company value, profitability influences company value, dividend policy influences profitability, debt policy influences profitability and profitability is able to mediate the relationship between dividend policy and debt policy on company value.
Pengaruh Price Discount, Store Atmosphere, Display Product, dan Kualitas Produk terhadap Pembelian Impulsif (Studi Kasus di Matahari Department Store Sidoarjo) Barutu, Risca Noviana; Yani, Muhammad; Nugroho, Tovan Tri
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1807

Abstract

The purpose of this research is to analyze the influence of price discounts, store atmosphere, product display, and product quality on impulse purchases at Matahari Department Store Sidoarjo. The research was carried out using a quantitative approach. The method used was purposive sampling with a sample size of 100 consumers of Matahari Department Store Sidoarjo. The data analysis technique uses multiple linear regression analysis techniques. The results of this research found that the price discount and product display variables had a positive and significant effect on impulsive purchases, store atmosphere and product quality had a negative effect on impulse purchases at Matahari Department Store Sidoarjo.
Electronic Word of Mouth and Its Effects on Consumer Decision-Making: Insights from an Extensive Literature Review Siregar, Akhmad Irwansyah; Johannes, Johannes; Yacob, Syahmardi; Octavia, Ade
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1994

Abstract

This comprehensive literature review critically examines the pervasive influence of Electronic Word of Mouth (E-WoM) on consumer decision-making. Distilling insights from over a hundred scholarly articles spanning the last decade, this paper aims to map out how E-WoM impacts purchasing behaviors across diverse sectors. Methodologically, the review adopts a systematic approach to identify, analyze, and synthesize existing research, providing a robust evaluation of E-WoM's effects through both quantitative and qualitative lenses. Findings indicate that E-WoM significantly shapes consumer perceptions and buying decisions, moderated by source credibility, message sentiment, and consumer involvement. The study's major contributions include a proposed integrative model that links E-WoM dynamics with consumer decision-making processes, offering a nuanced understanding of the mechanisms at play. This model clarifies the pathways through which E-WoM exerts its influence and highlights the role of digital platforms in amplifying consumer voices. Furthermore, the paper identifies critical gaps in current research, particularly in the areas of cross-cultural variations and the influence of emerging technologies. By bridging these gaps, this review serves as a foundational resource for academics and practitioners alike, guiding future research trajectories and informing strategic marketing practices in the digital era.
Pengaruh Self Congruity, Perceived Price, Brand Trust, dan Customer Engagement terhadap Willingness to Continue and Subscribe pada Disney Plus Hotstar Abrari, Fuad; Sukresna, I Made
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1601

Abstract

The advancement of online streaming media and the growing interest of the Indonesian population in Video on Demand (VoD) applications have paralleled the development of the internet in Indonesia. The presence of various video streaming platforms with local, regional, and global reach operating in Indonesia has generated significant dynamics in the digital entertainment industry. This phenomenon has rapidly transformed the landscape, fostering the adoption of technology and altering consumer behavior patterns in accessing entertainment content. This research is aimed at uncovering the relationship between self-congruity and perceived price through various variables such as customer engagement and brand trust, which have implications on willingness to continue and subscribe. The study employs a quantitative research method or survey approach. Sample selection is conducted through non-probability sampling using purposive sampling techniques, with a total sample of 146 respondents who are customers of Disney+ Hotstar Indonesia. Data analysis is performed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The findings of the research reveal positive and significant influences, namely, self-congruity on brand trust, self-congruity on customer engagement, perceived price on customer engagement, brand trust on willingness to continue and subscribe, and customer engagement on willingness to continue and subscribe.
Strategi Bisnis dalam Menghadapi Persaingan Data Center Pasca Pandemi di Indonesia (Studi Kasus: PT. XYZ Medan) Rosadi, Arief Fareza; Wibowo, Rulianda Purnomo; Sembiring, Meilita Tryana
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1633

Abstract

This research aims to determine the internal and external factors in the PT XYZ Medan data center, so as to obtain the right alternative business strategy by knowing the current position of the PT the best center in Indonesia. Data was collected through interviews with top management of PT XYZ Medan. The method used is the IFE Matrix, EFE Matrix, IE Matrix, SWOT and QSPM Matrix to determine appropriate alternative data center business strategies. The results of the research show that the company's main strength factor is the data center which has the best level of security and has been certified by ISO 27001:2013 ISMS (Information Security Management System). Apart from that, the results of the IE matrix show that the position of the PT XYZ Medan Data Center is in quadrant I, namely Growth (concentration through vertical integration) and the best strategy obtained is optimizing service, quality and affordable prices in order to retain customers.
Pengujian Hexagon Fraud Theory dalam Mendeteksi Fraudulent Laporan Keuangan Sari, Yohana Veny Pradita; Akadiati, Victoria Ari Palma; Estisari, Kristina
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1847

Abstract

This research aims to test the fraud hexagon component for the possibility of fraudulent financial reports. The research population uses companies listed on the Indonesia Stock Exchange with a sample of 32 banking issuers. The research results show that only the change in director variable has a positive influence on fraudulent financial reports. The financial stability variable, the external auditor quality variable, the change of auditor variable, the CEO's picture variable, the project variable with the government are not proven to have an effect on fraudulent financial reports.

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