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Fokus Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
ISSN : 19076304     EISSN : 25498991     DOI : https://doi.org/10.34152/fe
Core Subject : Economy,
Economics, Econometrics & Finance
Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, Accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 14 Documents
 1   2 
Search results for , issue "Vol 16, No 2: Desember 2021" : 14 Documents clear
SOFT MODEL PENGUATAN KINERJA WIRAUSAHA MUDA Muhamad Nuris Salam; Rauly Sijabat
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.327 - 340

Abstract

Business performance ranging from the number of turnovers that do not grow, the number of customers that are not growing, profits that do not increase and sales that remain are classic problems faced by small and micro businesses, including the Youth Entrepreneurial Group (KWP) assisted by the Central Java Province Dinpora. This condition is caused by the limited capabilities of human resource competencies, the capabilities of financial factors and operational factors. This phenomenon is the basis for this study to conduct a study of the factors of strength, weakness, opportunity, and threat to then identify the variables that explain KWP's marketing performance. The research was conducted on business owners who are Youth Entrepreneurs Group (KWP) assisted by the Central Java Province Dinpora. Henceforth, the field data was analyzed using several qualitative approaches which were carried out with SWOT and AHP analysis as well as a quantitative approach to obtain a more complete insight. The results of the analysis show that external factors such as the role of government, the business environment and access to information contribute to building the internal strength of business groups which include financial factors, management factors and operational factors.
THE EFFECT OF STORE IMAGE, RISK PERCEPTION, AND PRICE PERCEPTION ON CONSUMER BUYING INTEREST IN PRIVATE LABEL PRODUCTS Bagoes Pambudi; R.A. Marlien
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.407 - 423

Abstract

Alfamart is one of the modern retail companies in Indonesia that has many private label products. In the face of competition between retail businesses, Alfamart continues to expand the manufacture of private label products. This study aims to examine and analyze the effect of store image, risk perception, and price perception on consumer buying interest in private label products. Objects that will be used as respondents in this study are consumers of Alfamart Gringsing in Batang Regency. Purposive sampling method was used for the sampling technique and obtained 120 respondents. The data analysis method uses Multiple Regression that partially store image, risk perception and price perception have a significant effect on buying interest
PENGEMBANGAN STRATEGI INDUSTRI KREATIF MENGGUNAKAN VALUE CHAIN ANALYSIS Wulan Suryandani; Novi Kusumaningsih
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.265 - 278

Abstract

SMEs Batik Tulis Lasem as a regional product requires serious attention so that it has a competitive advantage, KUB Batik Tulis Lasem currently has a big enough role in product development and marketing for SMEs who are its members. However, program efforts and product development strategies, marketing techniques are still limited and government programs are still not on target. This condition causes Batik Tulis Lasem not having a high competitiveness. The aim of this research is to analyze the value chain of SMEs Batik Tulis Lasem using Value Chain Analysis. The method used is the Value Chain Analysis (VCA) approach combined with SWOT. The results of this study are for the priority of development strategies, it is obtained that KUB must do 1) innovate products, increase product variations 2) implement and optimize online marketing models 3) make attractive product packaging, 4) increase relationships with customers.
INFLUENCE OF EXPORT AND IMPORT TOWARD ECONOMIC GROWTH IN CANADA IN 2010-2019 Andi Triyawan; Hafizah Latifa; Lukmon Lanre Seriki; Ahmed Alfaqeeh
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.341 - 355

Abstract

Economic growth greatly affects the stability of a country's economy. Because it is very important for a country to make efforts to maintain the stability of economic growth or even increase it. Economic growth is influenced by various factors, including international trade. As a developed country, Canada does a lot of export activities. However, there were not a few imports. This study aims to analyze how the influence of exports and imports on GPD in Canada. This research uses secondary data from 2010-2019 which is obtained from Worldbank. This study uses multiple linear regression analysis. The results showed that the level of import value and export value in Canada in 2010-2019 has no significant effect on economic growth in terms of the level of GDP value. Both collectively and partially, the value of exports and the value of imports have no effect on the value of GDP in Canada in 2010-2019.

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