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Fokus Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
ISSN : 19076304     EISSN : 25498991     DOI : https://doi.org/10.34152/fe
Core Subject : Economy,
Economics, Econometrics & Finance
Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, Accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 11 Documents
 1   2 
Search results for , issue "Vol 2, No 1: Juni 2007" : 11 Documents clear
ANALISA PERILAKU KONSUMEN TERHADAP MERK DAN HARGA MAKANAN RINGAN (SNACK) Susanti Wahyuningsih
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 2, No 1: Juni 2007
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.2.1.%p

Abstract

This research about brand and price of snacks consumen’s attitude at student at SMK Pelita Nusantara 1 Semarang. Research problem will be discussed are (1) How for worker brand to the consumen’s attitude, (2) How for worker price to the consumen’s attitude, and (3) 3. How for worker brand and price to consumen’s attitude.The research used dobled regression analisis and determination koefisien, and then (1) Variable brand as independent variable and consumen’s attitude as variable dependent, (2) Variable price as independent variable, consumen’s attitude as variable dependent, and (3) Variable brand and price as independent variable and consumen’s attitude as variable dependent. Total sample is taken 80 responden used random sampling by questioner.

Page 2 of 2 | Total Record : 11

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