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Manajerial
Published by Universitas Jayabaya
ISSN : 19074832     EISSN : 25025546     DOI : -
Core Subject : Social,
Social Sciences
Manajerial (M) is the dissemination of research results or academic review covering all areas of management, but not limited to, business ethics, business strategy, entrepreneurship and innovation, information systems, study international business and cross-cultural, marketing, research organizations and the general management and supply chain and operations management. Managerial journal aims to present the latest thinking and research on key management topics in the form of articles that meet high standards of academic quality, while still being accessible to non-specialists.
Arjuna Subject : -
Articles 1 Documents
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Search results for , issue "Vol 17, No 1 (2023)" : 1 Documents clear
Implementasi Strategi Pemasaran Dengan Menggunakan Multimedia Bowo, Ferdian Arie
Manajerial Vol 17, No 1 (2023)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v17i1.252

Abstract

In analyzing the data in multimedia, it is necessary to understand that there are differences in each media. For example, data contained in photos and audio that come from one media source, it is important to know the relationship between the two in a marketing strategy analysis. Descriptive research is the method used in this study using a qualitative approach.  The findings of this study show that these multimedia developers not only practice management techniques, but need to consider marketing management strategies using multimedia as very important for the success of an increase in sales. The importance of good marketing management skills is emphasized by all consumers who will be interviewed. Whether it is proposal, team, budget, or design management, marketing management is a key ingredient for success. And it is an essential part of a manager's responsibilities in today's competitive multimedia marketplace.

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