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INDONESIA
Journal of Innovation, Business and Entrepreneurship
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Innovation, Business and Entrepreneurship is intended to be an effective channel of communications and knowledge sharing among various types of stakeholder interested in the study of innovation, business and entrepreneurship, both from a theoretical and practical perspective. While theoretical aspects are considered as important, the journal however tends to be focussed more on practical aspects of innovation, business and entrepreneurship.
Arjuna Subject : -
Articles 25 Documents
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Search results for , issue "Vol 4, No 2 (2019)" : 25 Documents clear
The influence of elements in brand story towards customer purchase intention through narrative engagement in Indonesia Afradyta, Sastia Roria; Maryunani, Salfitrie Roos
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Fashion industry is one of the world's largest economies and attracts many entrepreneurs to enter this industry. In Indonesia, there are more than one million fashion businesses and the number keeps increasing that makes this industry highly competitive. In order for a business to survive, one needs to find a way to make their business stand out and a strong brand story can be the solution. In this paper, the researcher will present an adapted conceptual framework regarding the influence of four elements of brand story towards narrative engagement, brand attitude and purchase intention, specifically in Indonesian fashion brand that use traditional fabric in the products. The purpose is to determine which element from brand story that has significant influence and the result can be used as a reference for other fashion entrepreneur to build a strong brand story for their business. The data used in this research are 138 which is gathered by spreading the questionnaire through Line and Instagram. Microsoft Excel and SmartPLS are used to process the data and result is only humour has significant influence to narrative engagement, narrative engagement has significant influence to brand attitude and purchase intention, and brand attitude of the use of traditional fabric in the product hassignificant influence to purchase intention.Keywords: Brand Story, Narrative Engagement, Brand Attitude, Purchase Intention, Fashion Business
Inventory management to reduce wasted product: case in naturale indonesia company Aliffa, Aliffa; Farmaciawaty, Desy Anisya
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

As cosmetic industry growth rapidly, Naturale Indonesia came as one of the fashion industry that focused on cosmetic based natural ingredients, located in Bandung, Indonesia. In balancing the high market demand in the cosmetic industry with company productivity, a cosmetic company should have a mature operation system. As one of cosmetic industry, Naturale Indonesia also needs to maintain their operating system which aims to prevent and solve any problems in operational activities. Naturale Indonesia has a problem in the operation process. In operation, Naturale Indonesia has a problem wasted product due to expired date because of cosmetics made from natural ingredients only last 3 to 6 months. Therefore, many products are wasted because Naturale Indonesia previously did not use planning methods, and make waste a lot of costs. Accordingly, this research was aimed to solve this problem by the Inventory management method which purposed to generate the mature production planning and optimum of quantity stock. To manage the inventory, the researcher will search the right method for Naturale cases by using method selection for inventory management. And then do the collecting data in historical data company and benchmarking to Felice Shop company. The result of this research is the implementation of an inventory management method for a cosmetic company and to know optimum stock, which is a Naturale Indonesia company by using Single Period method. The optimum stock for every tree months is 44 products for liptint, 10 products for lip balm, and 19 products for lip scrub.Keywords: Naturale Indonesia, Fashion Company (Cosmetic), Method Selection, Singel Period Method, Optimum of Quantity Stock 
Strategy for Collaboration in Small Medium Enterprises: A Framework for Strategic Partnership (A Case Study in Jakarta and Bandung Fashion Industry) Thahira, Asyifa Violanda; Larso, Dwi
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. The majority of firms in Indonesia which is categorized as SME are contributing to Indonesia's economic development by creating more job opportunities and thus help the country on tackling down the unemployment rate. Local SMEs nowadays are competing with international SME's, which deluge in Indonesia’s market. This condition forces local SMEs to be able to seek new innovations to strengthen their branding which can be done through collaboration. Performing a collaboration can help SMEs to increase their ability in entering a new market and increasing their business performance, the problem, however, is that SMEs’ obstacle in identifying potential partners and the management process during the collaboration. This research aims to understand the effective and beneficial collaboration to create and inspire the collaboration strategy for fashion SMEs. The primary data gathered is from interviewing the Indonesian fashion small enterprise who accomplished a successful collaboration. The data was analyzed through the transcript and coding method. To obtain the advantages of collaboration, SMEs implemented the strategy compatible with each company’s capability to create an effective work environment and having good relationships among the member of the collaboration. A successful collaboration leverages the company performance in terms of brand awareness and profit of a company.Keywords: Collaboration, Fashion Industry, Small Medium Enterprise, Performance, Collaboration Strategy
Business risks level of consequences identification: case of women formal fashion smes in Bandung and Jabodetabek Putri, Ghaissani Elsa; Darmansyah, Asep
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Fashion SMEs is one of the creative industry sectors in Indonesia that contributes high to the gross domestic product (GDP). Based on a study, inexperienced people (in this case, fashion SMEs) usually do not see the risks that might occur, or if they do, they underestimate the possibility that they will be affected by them. This study aims to identify business risks and their level of consequences in women's formal fashion SMEs. This research use a qualitative approach with in-depth interview methods. Based on the research known from the five risk categories according to the reference literature, each has a different level of impact. This level of consequences is strongly influenced by the condition of the business scale, business models, vision and mission.Keyword:Business Risk, Risk Identification, Risk Level of Consequences, Small and Medium Enterprises, Women Formal Fashion
Customer preference for apparel product based on its attribute: a conjoint analysis approach Putri, Navissa Syahnindita; Belgiawan, Prawira Fajarindra
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

In 2015, the apparel industry contributed 18.15% of the country’s creative economy. And by 2018, clothing and beauty are the categories of goods and services that are most in-demand by Indonesian people. However, not knowing what does the customer prefer in an apparel product can result in long experiments processes and unintended product fit. Therefore, this research is conducted to explore customer preference of apparel by assessing its product attributes. A total of 408 respondents has participated in the research. The researcher used non-probability sampling and used a questionnaire to collect the data. Conjoint Analysis is used to analyze the respondents’ preferences for products that are described by attributes and levels in the form of combination cards; thus, it can be an input for fashion companies. The result of the research reveals that the preferences of apparel product according to the customer by its attributes are oversized fit apparel in neutral colors that displays a feminine or masculine style or silhouette. Another result revealed that the most important product attribute according to the customers’ preference is the color. The researcher recommends to conduct future research further to explore more of the product attributes that might influence the customer preference. Keywords: apparel, conjoint analysis, customer preference, fashion, product attributes 

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