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TIJAB (The International Journal of Applied Business)

TIJAB
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Published by Universitas Airlangga

ISSN : - EISSN : 25990705 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.

Arjuna Subject : -

Articles 5 Documents

Search results for , issue "Vol. 1 No. 1 (2017): APRIL 2017" : 5 Documents clear

ANALYZING THE STRATEGIC ALIGNMENT BETWEEN INFORMATION SYSTEM TECHNOLOGY AND BUSINESS PROCESS IN SMALL MEDIUM ENTERPRISE (SME) USING FRAMEWORK COBIT 4.1– A CASE STUDY IN UNIVERSAL TRADING, SURABAYA Benih Hartanti
TIJAB (The International Journal of Applied Business) Vol. 1 No. 1 (2017): APRIL 2017
Publisher : Universitas Airlangga

This research was conducted in Universal Trading as one of SME that applies Information Technology as daily business process in order to analyze whether the use of Information Technology is alligned with the strategy formulation. Type of research is Descriptive Research with Qualitative technique by using direct observation and depth interview with all user of TI from leader to staff. In depicting a further detail description, Internal and External Matrixas well as COBIT Verse 4.1 were utilized in supporting so. From the position of Average as a result of IFE-EFE Matrix and the Score of COBIT 4.1 in primary process of Strategic Allingment is 2,95 could be concluded that only strategy of new market penetration could be alligned by the use of Information Technology as the company basic business process is limiting the strategy of new product development using only company’s internal source. Keyword: strategic allignment, information technology, COBIT 4.1

TESTING THE EFFECTIVENESS OF THE CARHART MODEL FOUR FACTORS ON EXCESS RETURNS IN INDONESIA Yossy Imam Candika
TIJAB (The International Journal of Applied Business) Vol. 1 No. 1 (2017): APRIL 2017
Publisher : Universitas Airlangga

One crucial information for investor in making their investment decision is to estimate asset-pricing level. The basic principle would be high risk, high return. This research is using Carhart model (1997): market return, size, book to market, and momentum. The goal of this research is to test and analyze the influence of Carhart Four Factor Model toward Indonesian stock' excess return. Dependent variable used in this research is stock' excess return, while independent variable used are Carhart four factor model. Population used is all non-financial firms listed in Bursa Efek Indonesia from year 2010 to 2012. Total samples are 150 firms. To test the model in this research, we firstly create ten portfolio groups by combining size-book to market and size-momentum. We use multiple regression analysis by using 10 regression analysis model based on previously built 10 portfolio combinations. Statistical test on variable excess market return toward stock return on 10 portfolio shows that there exist positive significant relationship to all models. SMB is significantly impacting portfolio return to 5 models. HML is significantly impacting portfolio return to 6 models. UMD impacting positively significant toward portfolio return on 2 models. Keywords: stock excess return, Carhart four factor model, market return, size, book to market, momentum.

OWNERSHIP STRUCTURES AND DIVIDEND POLICY IN MANUFACTURING COMPANIES IN INDONESIA Ida Setya Dwi Jayanti; Ayu Febriyanti Puspitasari
TIJAB (The International Journal of Applied Business) Vol. 1 No. 1 (2017): APRIL 2017
Publisher : Universitas Airlangga

This study aims at examining the influence of ownership structure on dividendpolicy. The population is all of manufacturing companies listed on Indonesia Stock Exchange for the period 2008–2012. Purposive sampling is used to choose the sample and 81 companies are found to be sample. The study uses multiple linear regression. The result shows that managerial ownership, institutional ownership, foreign ownership, ownership concentration, and the control variable free cash flow simultaneously have significant influence on dividend policy. Influence testing partially by the level of significant of 5% shows that managerial ownership has positive and significant influence on dividend policy, institutional ownership has insignificant influence on dividend policy, foreign ownership has insignificant influence on dividend policy, ownership concentration has positive and significant influence on dividend policy, and the control variable free cash flow has positive and significant influence on dividend policy.

SENTIMENT MARKET ANALYSIS ON REPLACEMENT ANNOUNCEMENT OF CHIEF EXECUTIVE OFFICER (CEO) Novyandri Taufik Bahtera
TIJAB (The International Journal of Applied Business) Vol. 1 No. 1 (2017): APRIL 2017
Publisher : Universitas Airlangga

This study examines the market reaction to the announcement of Chief Executive Officer (CEO) measured by abnormal return. The study sample consisted of 55 CEO turnover announcements using the t-test to test information content of the announcement. The author groups the changes into two factors: (1) change process (routine and non-routine) and (2) substitute origin (inside and outside). The market reacts significantly positively to the announcement of CEO turnover routinely with the origin of the replacement from inside (inside) the company. Different reactions occur in the announcement of routine outside and non-routine insidediary CEO turnover where announcements are responded negatively and significantly. The market does not react to the announcement of non routine outside CEO changes. These results show that investors in Indonesia react positively to routine CEO turnover inside because investors believe that new CEOs will continue their strategy and leadership style and have lower levels of uncertainty. Negative reactions to routine outside CEO turnover are caused by the market belief that the successor will not continue the previous CEO's strategy and has a high degree of uncertainty. The cause of a negative market reaction to the announcement of a non-routine inside CEO turnover is that a replacement CEO will continue the old leadership style and jointly be responsible for the company's poor performance.

EVALUATION ANALYSIS OF AIRLANGGA UNIVERSITY FACULTY OF VOCATIONAL EDUCATION’S BRAND EQUITY USING CUSTOMER BASED BRAND EQUITY CONCEPT Ayu Febriyanti Puspitasari; Ida Setya Dwi Jayanti
TIJAB (The International Journal of Applied Business) Vol. 1 No. 1 (2017): APRIL 2017
Publisher : Universitas Airlangga

Indonesia is now facing a new order of global world in terms of economics, educations and other infrastructures. Therefore, Government focus on developing an education system which is not only based on academic and professional fields but also vocational fields during the last decade. Brand is the identity of a product that can be used as a measurement of its quality. The concept is customer based brand equity (CBBE) which will be adopted in this study.This study aims to determine the strength of Airlangga University Faculty of Vocational Education Education’s brand equity.This study is using descriptive quantitative research approach. It describes the consumer assessment. In this case is the brand equity stakeholder’s institution Airlangga University Faculty of Vocational Education.These results indicate that brand awareness of this institution’s stakeholder is good. Based on the data, more than 60 respondents from a total of 77 respondents has already knew the existence of Airlangga University Faculty of Vocational Education. In addition, Stakeholders Faculty of Vocational Education already have brand loyalty to their institution. Therefore, they are willing to promote and give more contributions to Airlangga University Faculty of Vocational Education in order to become a better faculty. Airlangga University Faculty of Vocational Education has a strong brand image in the perception of their stakeholders. Concerning that the Faculty of Vocational Education is an applied science faculty, this institution consists of the entire course both Diploma III and Diploma IV at Airlangga University. Last, Stakeholders have a good perception related with the quality of Airlangga University Faculty of Vocational Education in order to create graduates or alumnae which is ready to work.The conclusion of this study is the strength of Airlangga University Faculty of Vocational Education’s brand equity in the perception of their stakeholders are good in fact. Airlangga University Faculty of Vocational Education has a strong image as a faculty of applied science which consists of the entire course both Diploma III and Diploma IV at Airlangga University. Keywords: Brand Equity, Customer Based Brand Equity, Faculty of Vocational Education Education, Airlangga University

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Contact Name
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Contact Email
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Journal Mail Official
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Location
Kota surabaya,

Jawa timur

INDONESIA