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SEIKO : Journal of Management & Business
Published by Sekolah Tinggi Ilmu Ekonomi Amkop Makassar
ISSN : 598831X     EISSN : 25988301     DOI : -
Core Subject : Social,
Social Sciences
The Journal Management & Business (SEJaman) provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of management business both theory and practices. It aims to foster the exchange of ideas on a range of important management subjects and to provide stimulus for research and the further development of international perspectives.
Arjuna Subject : -
Articles 141 Documents
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Search results for , issue "Vol 4, No 3 (2022)" : 141 Documents clear
HOW TO INCREASE GREEN PRODUCT PURCHASE INTENTION THROUGH GREEN BRAND POSITIONING, GREEN BRAND KNOWLEDGE, AND GREEN BRAND ATTITUDE Aziz, Abdul; Kuswati, Rini
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.7000

Abstract

The purpose of this study was to analyse the effect of green brand positioning, green brand knowladge and green brand attitude on green product purchase intention This research method is quantitative. The population used in this study were FEB UMS students. The type of sampling used in this study is Non probability sampling with purposive sampling technique. The number of samples taken was 160 respondents. This type of research data is primary data. This research applies quantitative analysis methods using Partial Least Square (PLS) tools. The results of this study are that green brand positioning has a positive and significant effect on green product purchase intention, green brand knowladge has a positive and significant effect on green product purchase intention, and green brand attitude has a positive and significant effect on green product purchase intention.

Page 15 of 15 | Total Record : 141

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